I increased % of email in total client’s revenue from 0% to 32% in a month. Here’s what I did.
THREAD🧵
So, the client (an apparel brand) came in on a summer month with seasonally declining sales.
We rose up to the challenge & within 30 days 30% of revenue was already coming from @klaviyo!
Sounds insane? Let’s break it down.
1. Started with meticulous audit. From main problems:
❌no list segmentation
❌no basic flows
❌too high bounce rate
To sum up: email channel was UNDERUTILISED [see: leaving money on the table].
2. Segmented the list via engagement to improve deliverability
Engaged X Days segment (i.e. opened/clicked) is a must to keep your email thing healthy🌿
Send monthly newsletters? Choose last 120 days. Weekly? Then 60 or 90 max. Daily? 30!
3. Updated a popup sign up form, adding personalisation tags aligned with product categories.
If you haven’t tried this on Klaviyo, run don’t walk to set it up. Sign up rate immediately increased from 2 to 5%.
4. Set up basic flows:
👋Welcome for non-buyers (brought 700 Euro in 24h after launch)
🛒Abandoned Cart
💸Post Purchase
Lacking any of them? Again, leaving money on the table.
5. Updated email templates with main conversion principles.
Kept CTA button visible within one scroll. Optimised emails for mobile. Added more user-generated content + testimonials.
And spiced them up with our secret @enflowdigital sauce🫢🔥
Found that helpful? Follow not to miss any no-fluff e-commerce & email marketing tips.
And if you’re ready to superpower your email, DM to book a FREE strategy session!
#ecommerce #EmailMarketing #marketingautomation
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