Thread by @0xRyze

FREE-TO-OWN

The new web3 model that will change game monetization forever.

Breaking down @limitbreak 's and @DigiDaigaku 200M raise:

Gave some hints to it, but @gabrielleydon concretized the principles in their press release.

FREE-TO-OWN

Has two aspects:
(1) The community begins for FREE.
(2) The NFTs they get, are OWNED by them.
(3) Those NFTs are factories that generate new NFTs (for gameplay, cosmetics).

COMMUNITY STARTS FOR FREE

@DigiDaigaku started as a free, stealth mint. This fulfils two objectives:

(a) No whitelists etc that creates tiers.

(b) No 'revenue' upfront. (actually, taking investment from web3 profit-motivated players)

Finally, starting free avoids scam-like behavior:

SELL, and then fail to deliver. (Incentivizes walking away -- all the revenue is done!)

You transform fans into best advocates for an upcoming game.

Taking NFTs as incentive alignment is reminiscent of @lootproject, except @limitbreak also takes a 10% transaction fee on NFTs, which allows them to generate rev, and invest that into the game development.

To date (21 days), there has been 3.9K ETH in vol. That's 600K revenue.

The second point of course is ownership.

This is a classic argument: players will be more invested when they own their NFTs.

But even better, these NFTs represent some economic utility in the context of the game.

It gives the right incentive alignment, as the team is rewarded in the NFTs and therefore, they're driving ALL the economic relevance to the original NFTs. (see: Metaversus level 8)

metaversus.substack.com/p/sustainable-…

Which brings us to the discussion of the 3rd aspect: Factory NFTs.

@gabrielleydon 's question to game designers: how do you design a million-dollar feature?

With crypto, and its ability to unlock >$100 IAP spend, and @limitbreak, it's been discovered.

Scarcity, and production.

Having factory NFTs allows the game economy designer FAR more flexibility in balance from season to season, driving the proceeds of overall economic growth of the game to factory NFT holders.

It becomes an exercise of balancing value flows, rather than plunge protection.

FREE-TO-OWN

Leydon said, “With free-to-play, developers have this long period of making a game in the dark, and they don’t know what people are going to do. They launch it and hope people spend.”

This is precisely what we learnt as first-hand web3 game builders. Ship early and get feedback.

PS: Came up with the Factory NFT model independently beforehand, so you know it's good. You heard it here.

But the Limit Break team will get there first :P

Read the press release here:

venturebeat.com/games/gabe-ley…

Thanks for reading the thread --

congrats to @limitbreak @gabrielleydon @halbertnakagawa @joshbuckley @paradigm @standardcrypto!

Btw @gabrielleydon, we would love to have you on the @Delphi_Digital Podcast to discuss Free-to-Own, @limitbreak and @DigiDaigaku.

Disclosure: I hold 3 floor DigiDaigaku NFTs