Thread by @Dmurr68

7 powerful human biases that every marketer should know about: 👇

Social Proof bias

We are unconsciously influenced by other people.

People look to others when they are unsure of the correct way to behave.

That’s why reviews, quotes from customers, brand partner logos, and influencer marketing all work.

Confirmation bias

We have a tendency to search for and interpret information that matches with our existing way of thinking.

We love to rationalize a purchase after we’ve bought.

Primacy Effect bias

We have a tendency to remember the first piece of information we encounter better than information presented later on.

This is why first impressions matter in marketing.

This is why the first feature or the hook you write is so important.

Loss Aversion bias

We tend to weigh losses more heavily than gains.

For example, the feeling of frustration over losing $1,000 is generally much more intense than the feeling of happiness one would have over gaining the same amount.

That’s why scarcity works so well.

The IKEA Effect bias

We tend to value an object more if we make (or assemble) it ourselves.

- Give customers an option to customize your product
- Ask customers for feedback, input, and ideas
- Get people to interact with your product

Bandwagon Effect bias

We have a tendency to conclude that something must be desirable because other people desire it.

For example,

- #tiktokmademebuyit trend on TikTok.
- Stating how many people use your product or subscribe to your newsletter

That's a wrap!

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The Mere Exposure Effect

This bias means that we are more likely to accept something if we see it regularly.

This is why you must show your ad to your audience multiple times on multiple channels. Not just once.