Founder of The Marketing Millennials 🔥| Head of Media Strategy at @workweekinc | Former D1 Football Player | I tweet about marketing 👇
4 added to My Authors
Dec 1 • 14 tweets • 4 min read
To celebrate the 2022 Spotify Wrapped, here are 13 of the best Spotify billboards:
1.) Taylor Swift
Nov 26 • 13 tweets • 3 min read
12 of the best Christmas ads
IKEA’s Christmas Tree Book Shelf
Nov 20 • 20 tweets • 8 min read
In 1983, ad agency Chiat/Day created a commercial that one Apple executive referred to as, "the worst commercial I've ever seen."
Almost 40 years later, it's now considered to be one of the greatest ads of all time.
This is the story of Apple's "1984" Super Bowl commercial 🧵
It's 1983. Apple is preparing to launch a product that had been in development for over 5 years:
The Macintosh computer.
It was built to be the first mass-market personal computer with a graphical user interface, a built-in screen, and a mouse.
Nov 13 • 22 tweets • 8 min read
A few years ago, the Stanley tumbler was a failed camping mug.
Now, it's one of the most sought-after products in the world, with a waiting list of over 150,000 people.
It's all thanks to three women who staged a guerrilla marketing campaign right under the company's nose 🧵
The underlying technology behind all of these insulated bottles was actually invented over 100 years ago by an inventor named William Stanley Jr.
In 1913, Stanley invented a new application for vacuum insulation by a new kind of bottle.
Oct 23 • 14 tweets • 5 min read
In 1995, two Stanford roommates had an idea.
They wanted the be able to access their email on any computer from any place with an internet connection.
So, They built the MVP and released it to the world with one key feature: It was free.
This is the story of Hotmail 🔥
Originally, Jack Smith and Sabeer Bhatia built their email product for personal use.
They wanted to be able to exchange messages at work without using the company server.
But, pretty quickly, they realized that they could commercialize the idea.
Oct 18 • 10 tweets • 3 min read
9 creative Halloween advertisements
Oct 9 • 16 tweets • 6 min read
Before 1993, milk consumption was on the decline for 40 years straight.
Then, one ad agency took a radical approach to the problem.
Here's how the "Got Milk?" slogan became one of the most successful ad campaigns of the last century:
After WWII, lifestyles were changing quickly.
The economic boom in the 40s and 50s meant people were eating at home less often.
Coffees, teas, and sodas were all growing in popularity, offering exciting alternatives to milk and water.
Sep 19 • 11 tweets • 5 min read
Netflix plans to release their ad-supported tier in early 2023.
It's the latest move in a huge trend: The $155B transition of ad placements onto streaming platforms.
This will be the biggest ad budget re-allocation in decades.
Here's the breakdown 📈
Connected TV (CTV) advertising refers to any ads shown on a streaming service.
This is anything from a banner ad across the Prime Video homepage, to a jarringly irrelevant mid-roll ad during your favorite show.
Until recently, most premium streaming services avoided ads.
Sep 8 • 17 tweets • 6 min read
One of the most successful copyrighted books in history was published as a marketing campaign to help settle drunken bar arguments.
This is the story of the Guinness Book of World Records 📘
In 1951 Sir Hugh Beaver was the Managing Director of the Guinness Brewery.
During a hunting trip in County Wexford, Ireland, he got into an argument over the fastest game bird in Europe - The Golden Plover or the Red Grouse.
(he may not have been the best hunter)
Sep 4 • 10 tweets • 3 min read
7 powerful human biases that every marketer should know about: 👇
Social Proof bias
We are unconsciously influenced by other people.
People look to others when they are unsure of the correct way to behave.
That’s why reviews, quotes from customers, brand partner logos, and influencer marketing all work.
Aug 28 • 18 tweets • 6 min read
In the mid-1940s, only 10% of engagement rings had a diamond.
By the end of the 20th century, more than 80% of rings had a diamond.
How? In 1948, diamond giant De Beers launched the most successful advertising campaign in history.
Here's the story 👇🏻
De Beers was first formed in 1888 as a merger between 2 smaller South African mining companies.
The South African Diamond Rush was in full swing and thousands of people from around the world (mostly Europe) were trying to get a piece of the action.
Aug 21 • 13 tweets • 6 min read
Ryan Reynolds is the best guerrilla marketer on the planet.
But, it took 10 years of countless guerrilla marketing tactics to convince studio execs to green-light the first Deadpool movie.
Here’s the story:
After falling in love with the Deadpool character, @VancityReynolds worked for several years to get a movie approved.
When the initial script didn't get traction with the movie studio, it leaked online.
The MASSIVE response from fans gave Reynolds' team $$ for a test shoot.
Jul 25 • 14 tweets • 5 min read
In the early 2000s, 4 college students spent weekends hitting thrift stores and raiding their dads’ closets — All to find the best vintage shorts of the 80s.
Years later, they took their hobby and turned it into an 8-figure e-commerce business.
This is the story of @Chubbies 👇🏻
It’s 2006. Four Stanford students have formed a friendship over their shared passion for the eccentric clothing of the 80s.
They would travel from one thrift store to another, looking for unique pairs of shorts to build a wardrobe that would stand out at tailgates and parties.
Jun 20 • 14 tweets • 7 min read
All marketing degrees should require psychology and consumer behavior classes.
Until that happens...
Here 11 books on psychology every marketer should read:
1. Alchemy by @rorysutherland
What it will teach you:
- Not every solution needs to be rational
- Why irrational solutions are sometimes the best solutions
Jun 5 • 22 tweets • 6 min read
Copywriting is a high ROI marketing and LIFE skill.
Here are 16 copywriting tips from 16 amazing marketers that you should save today:
Copy is a direct conversation with the consumer.
– Shirley Polykoff
Apr 12 • 26 tweets • 11 min read
24 Threads That Will Teach You More Than Any Business Degree 🧵
How to build a brand strategy by @AmandaMGoetz