1. Today, my next Pharma REVEAL thread will focus on WHY CHOLESTEROL IS BAD!
(IT'S NOT WHAT YOU THINK!!)
We will explain it through the lens of #SPEEDOFSCIENCE
2. The MOST important thing is to define what is a BLOCKBUSTER Drug! You see, similar to BLOCKBUSTER MOVIES, a BLOCKBUSTER Drug is defined as a drug that pulls in Revenue of at least 1 Billion Dollars a year!
3. When a drug does 2 Billion dollars a year, in pharma we call it a "double blockbuster drug". If it does 3 Billion dollars a year, we call it "triple blockbuster drug".
4. The higher the drug's blockbuster status, the MORE budget there is to control the NARRATIVE. In 2006, the drug LIPITOR made 13 Billion dollars (during its peak sales year). That is a 13X Blockbuster drug!! Typically, we spend about 20-30% of a drug's revenue on Marketing.
5. That means, if a drug is selling 13 Billion, 20-30% goes to Sales and Marketing to SHAPE the narrative.
What is LIPITOR? LIPITOR is a drug that belongs to a class called "Statins", aimed at reducing Cholesterol!
6. When a drug loses it's patent (Lipitor's patent expired in 2012, sales typically drops by 50-70% because many companies start making generics.
You can see it below when it lost patent in 2012.
7. When a drug loses patent, the sales drop, therefore Marketing money to shape narrative drops!
Prior to 2013, a lot of MONEY went into SHAPING the narrative that Cholesterol is BAD and a lot of studies were designed to show that CHOLESTEROL causes heart disease!
8. When Lipitor's patent expired, the MONEY dried up! Suddenly, there is a SHIFT in knowledge. Cholesterol is no longer BAD and people started finding out it doesn't link to HEART disease.
9. After 2013, you started hearing diets like Keto diets because the stranglehold on BAD CHOLESTEROL was released because there is no more money to be made!
10. In other words, Cholesterol will KILL YOU prior to 2012 but after 2013 it will not kill you!
11. It is a MIRACLE called #THESPEEDOFSCIENCE!
Lipitor is a Pfizer's product, no wonder!! It was the highest selling DRUG from 2005 to 2012 !
In the Pharma industry, many of us are astounded at a 13 billion dollar BLOCKBUSTER drug.
12. Guess what is the highest selling DRUG in 2022?
Yes! The friendly mRNA and its sister Paxlovid is in line to generate Pfizer. They are expecting 32 billion for the mRNA and 22 billion for Paxlovid making it a total of 54 billion for 2022!
biopharma-reporter.com/Article/2022/0…
13. That's a combined 54X Blockbuster!! Something unseen in the history of Pharma! This is why President Biden himself has become a Medical Sales Rep!
See my tweet on Biden's key message here!
14. Just to get a sense of how much 54 Billion is.
The entire Marvel Cinematic Universe starting with Iron Man 1 to Avengers Endgame made only 28 Billion in 10 years (losers!)
Pfizers #speedofscience will be pulling almost twice that amount in ONE year alone!
15. Imagine all the paid celebrities promoting Marvel Cinematic Universe, you wonder why most of Hollywood is so pro-vax??
Read through some of my personal experience here!
If you enjoy this Pharma reveal thread, please share and retweet my main thread, it has a collection of subthreads on Pharma!
This thread is not sponsored by Pfizer
Before @DrAseemMalhotra spoke against the covid vax, he spoke against Statins too!
A great doctor who pursues Truth!
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