What is best in life?
"Scams, Harold. The scams."
It's time for the #reInvent keynote about that most magical of scams: selling digital pickaxes into a data gold rush: Machine Learning®
Remember, Lambda has 100x more customers than its ML services, based upon statements made in two different keynotes earlier this week. That'd indicate that a lot of the talk around these services is likely hype-driven.
"Undifferentiated heavy lifting." DRINK! #reinvent
Honestly I really want to talk to the 6% of @awscloud largest customers who managed to avoid using any of these. What have you seen?! What can we learn from you!?
Another Spark plug!
(I do like Athena except for the part where I am very bad with SQL.)
Today's #reinvent keynote by @SwamiSivasubram has a narrative arc to it. That's a welcome change from yesterday's main keynote.
Ooh, reference customers for Amazon Basics MongoDB.
Also wait--did they rename it to "Amazon DocumentDB" from its former (and no I am not kidding) "Amazon DocumentDB (with MongoDB compatibility)"?
New: Amazon DocumentDB Elastic Clusters.
Okay, so is this DocumentDB (with @elastic compatibility) now?
Guest speaker from Expedia. I'm legit surprised that Expedia is not only still around, but big enough to be a featured #reinvent keynote speaker. TIL...
SageMaker removes some heavy lifting and also fixed my heavy wallet.
This is the key problem @awscloud has in Machine Learning®.
They offer things like this that you get to assemble yourself.
Meanwhile, @Azure has an API that my Twitter client hits to (completely automatically) handle the alt text for this image.
Customers want solutions.
New! Coming soon to a cross-AZ data transfer bill near you...
A new open source project that... *checks notes* makes it easier to use AWS's paid services for more workloads.
Yup, that's very "open source project at Amazon" on-brand.
Security sprawl meets Machine Learning® sprawl...
Hell yes another permissions management system.
♪ ♫ ♬ HIIIIIIIIGHWAY to the Data Zone ♪ ♫ ♬
@SwamiSivasubram'll take you right into the Data Zone ♪ ♫ ♬
Is this another bite at the Redshift Spectrum apple?
Potential correction for a comment upthread. I haven't had time to dive into the details any, but @_msw_ has a habit of being frustratingly correct basically all the time.
This (excellent) guest speaker apparently has "buy Twitter for fun" money. Good god.
#reinvent
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