Thread by @PeteRamsey

"Focus on profitability. Growth at all costs is no longer rewarded." 📈

Here's a presentation about UX and 'growth at all costs', from a VC (@creandum) event back in June 2022—it's more true now than ever.

1/37 🧵 (mega-thread).

@creandum 2/37.

@creandum 3/37.

@creandum 4/37.

@creandum 5/37.

@creandum 6/37.

@creandum 7/37.

@creandum 8/37. (It's now $14, not $25). 🥲

@creandum 9/37.

@creandum 10/37.

@creandum 11/37. (Here we go).

@creandum 12/37.

@creandum 13/37. upupdowndownbbaa

@creandum 14/37.

@creandum 15/37.

@creandum 16/37.

@creandum 17/37.

@creandum 18/37.

@creandum 19/37. (You're halfway 🎉).

@creandum 20/37.

@creandum 21/37.

@creandum 22/37.

@creandum 23/37. (And they did...)

@creandum 24/37.

@creandum 25/37.

@creandum 26/37. Let's get into it. Wake up. Only 11 slides to go.

@creandum 27/37.

@creandum 28/37.

@creandum 29/37.

@creandum 30/37.

@creandum 31/37.

@creandum 32/37. Plz.

@creandum 33/37. (Or let me obsess for you: builtformars.com/audits)

@creandum 34/37.

@creandum 35/37. (Sounds obvious, but often forgot).

@creandum 36/37.

@creandum 37/37. Facts.

@creandum So if you're trying to lower your customer acquisition spend, don't just throw money at Hail Mary marketing plans.

Invest in product. Keep users. Convert better. ✌️

#UX #VC #userexperience