This guy makes $3M+/Year With 0 Employees
He's built 70+ products while backpacking across the world.
Story of the most stunning Indie Hacker ever 👇
He makes all his money while living a nomadic lifestyle.
He has traveled to dozens of countries in Asia, Europe, and the Americas.
but it all started with a SPREADSHEET.
Out of his 70+ projects, only 4 turned out to be successful.
How much does he make from each project?
• RemoteOK ~ $1.6M/year
• NomadList ~ $1.2M/year
• readMake ~ $60k/year
His new AI projects PhotoAI or AvatarAI must be $100k/year
He does not believe in conventional marketing.
But for me, he is a marketing genius.
Here's why:
• He bought a billboard in front of Apple's headquarters in San Jose to promote his startup.
• Did a giveaway of $10,000 to a random person who retweeted his tweets to promote his startup RemoteOK.
Guess what?
He got 8k+ retweets on this tweet. Possibly more than 2M impressions.
Talk about crazy marketing tactics!
Pieter launched his first business entirely by accident.
While in college, he started uploading his electronic music mixes to YouTube.
He grew the channel "Panda Drum & Bass Mix Show" to 100k+ subscribers.
Now, other DJs asked for their mixes to feature on the channel.
The channel made enough money from Ads to support him.
But he didn't like being tied to Google's YouTube machine.
So he decided to change the way he was doing things
He sold most of his belongings and flew to Thailand.
It took him a while to complete any real work.
The fear of his project failing drove him to spend a long time perfecting it.
To get rid of this fear -
Pieter began the 12 Startups in 12 Months challenge to ensure that he follows through on his ideas.
His breakthrough came on the 4th startup.
The first 3 projects were called:
• Play My Inbox
• Go Fucking Do It
• Tubelytics
For NomadList, his 4th project, Pieter wanted a list of cities that were suitable for his nomadic lifestyle.
Instead of creating a website first, he made a public Google spreadsheet to collect the initial data.
His tweet went viral among remote workers and nomads.
''I was slightly stunned by the response. Apart from filling in all the data, people started adding columns for different indicators'', he said in an interview.
He built the first version of NomadList from all the data he crowdsourced.
He later launched an MVP in less than a month.
After getting some initial traction, Pieter started to monetize Nomad List.
Nomad List brings in about $1.2M in ARR.
RemoteOK, the 7th project in the series, is a job board for remote jobs.
These are mainly programming, web design, and development jobs.
RemoteOK is Pieter's largest business that brings in over $1.6 million in ARR.
Pieter is someone who kept at it even after so many of his projects failed.
Can you replicate his success in 2023 with simple ideas like his?
Probably not.
But, the lesson here is building, new opportunities come. Better ones.
In recent times, Pieter worked on a lot of cool stuff in AI -
PhotoAI, AvatarAI, InteriorAI
@levelsio is a genius indie entrepreneur who loves to make products, promote them creatively & live a nomad life.
He is seen online posting photos from Hong Kong one day and tweeting from Thailand the next.
He is now an inspiration for people who want to make it big in life.
@levelsio Follow @tibo_maker for more on indie making & audience building.
And if you want to support, RT the first tweet below ❤️
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