Hair oil penetration in India is 90% + and there have been huge wealth creators from this space over last 2 decades
We were recently looking at co. which hasn't done well but is making amends under new team
In the process looked @ hair oil industry...some details 🧵
(1/n)
Hair oil is a product formulated to nourish, moisturize, and promote the health of hair and scalp
Hair oils are formulated with specific ingredients to target different hair concerns & achieve various desired effects -
shine, blackness, frizz control, hair growth, etc.
(2/n)
Types of Hair Oil available in the market
Coconut Oil
Almond Oil
Amla Oil
Olive Oil
Castor Oil
Onion Oil
Jojoba Oil
Ayurveda Oil
Key Market Segmentation
By Ingredients, by Price, by Consumer, by Distribution Channels
(3/n)
Did you know?
Most hair oil cos. sell their coconut based Hair oil as only "Coconut Oil" and not as Coconut Hair Oil
Marico - Parachute Oil holds 59% market share in Coconut Hair Oil category
Read the Parachute bottle carefully
(4/n)
# Making of hair oil involves following processes
o Selection of Base Oil
o Extraction/Refining
o Blending with Essential Oils & Herbal Extracts
o Addition of Active Ingredients
o Emulsification and Stabilization
o Packaging
(5/n)
Indian Hair Oil Industry was valued at Rs 13,361 crores as on Mar-22 having 3,09,219 tons Vol as per MAT Data
Industry is now very close to the pre-pandemic performance of FY-19-20
Household penetration levels of hair oil holding steady at 93-94% over the last 3 years
(6/n)
Key Indian Hair Oil Players
#Marico-Parachute (Coconut Oil)+Nihar Naturals= 63%
#Bajaj-Almond (Light Oil) 60%
#Dabur-Amla (Amla based) 40%
#Emami-Navratna (Cooling) 55%
(7/n)
Demand Scenario
-Demand for Herbal, Ayurvedic & Organic Ingredients in Hair Oils
-Hair Oil Massage Promotes Relaxation
-Demand for quick & easy hair care solutions
Key Challenges
-Intense Competition
-Counterfeit Products
-Changing Consumer Choice
-Regulatory Compliance
(8/n)
Sources referred - (refer attached pic)
For disclosures/disclaimer - katalystwealth.com
Share this Scrolly Tale with your friends.
A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.