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Live from #GartnerTGI | Transforming Marketing to Align to the Customer with Gartner Distinguished VP Analyst Christy Ferguson and Windstream Enterprise VP of Strategic Marketing Cliff Dinwiddie: gtnr.it/43WhXUt #HighTech #GartnerHT

About this session: Christy and Cliff explain the importance of recognizing how marketing reflects our environment. With the help of a case study, learn how to place your bets by transforming how we use marketing to drive results: gtnr.it/43WhXUt

Three key areas for today:
1. Hyper-focus on data
2. Leaning heavily on teams
3. Skills and how success is measured

#GartnerTGI #GartnerHT #HighTech

Transforming a marketing team's approach to gathering data can lead to accelerated growth in marketing strategies. #GartnerTGI #Strategy #GartnerHT

Let’s look at the key drivers that bring the ABM pipeline together. #GartnerTGI #GartnerHT #HighTech

Let’s now take a look at the steps you should take to build a team and leverage the best practices for greater personalization. #GartnerTGI #GartnerHT #HighTech

With the market shifting, it’s important to create a model that works for your brand. #GartnerTGI

Vertical marketing can assist in organizing data and can provide a targeted understanding of what the customer base looks like. #GartnerTGI #GartnerHT #HighTech

Let’s take a look at the 4 strategic communications that help guide the product roadmap and drive market awareness. #GartnerTGI #GartnerHT #HighTech

Christy and Cliff shares the marketing keys to success. #GartnerTGI #GartnerHT #HighTech

Christy wraps up by sharing recommended Gartner research to continue insights into customer and tech marketing behaviors. #GartnerTGI #GartnerHT #HighTech

Want more #GartnerTGI insights? Unlock exclusive access to this year's conference key takeaways: gtnr.it/43WhXUt #GartnerHT #Hightech