Thread by @MattTutt1

Genuine question for any PPC specialists out there - when managing display/retargeting campaigns on Google, do you allow placements on tabloids like The Daily Mail and The Sun? 🧐

Setting up exclusions is super-easy - I've created a short guide below:

#ppcchat

You might say "hey Matt I want to maximise exposure for my client I don't care where their ads are shown" - fair enough but I think sometimes it's important to ensure your client's brand distances itself from the kind of content those sites put out on a daily basis 💅

There's also the risk that @StopFundingHate pick up on your client being included here - and it becoming a bit of a talking point amongst your customers.

So why not just avoid the potential for that to happen in the first place? (ps I love what Stop Funding Hate have done!)

Anyway - here's a rough guide on excluding sites from your Google Display Ads:

1⃣ Open up your Display Campaign

2⃣ Select the Content tab then select Exclusions

3⃣ Select the blue edit icon and then select Exclude placements

4⃣ Start typing in the URL of the website you want to exclude - eg The Daily Mail, or The Sun...

5⃣ Select the Websites option and then tick the sites found that are applicable to you

6⃣ Repeat steps 4-6 until you've added all the sites you want to exclude, then hit Save

And that's all there is to it! 🎉🎉🎉

There's a blog post guide linked below which includes a bit more information - matttutt.me/how-to-stop-yo…

Please RT or tag others if you think they'll find it useful ❤️❤️❤️