Genuine question for any PPC specialists out there - when managing display/retargeting campaigns on Google, do you allow placements on tabloids like The Daily Mail and The Sun? 🧐

Setting up exclusions is super-easy - I've created a short guide below:

#ppcchat You might say "hey Matt I want to maximise exposure for my client I don't care where their ads are shown" - fair enough but I think sometimes it's important to ensure your client's brand distances itself from the kind of content those sites put out on a daily basis 💅