Thread by @MosheIsaacian

The devil works hard, but @Barbie’s marketing team is INSANE

Small visual thread of all their awesome work as of late:

19) @ArchDigest did a little tour of the Barbie Dreamhouse itself

@ArchDigest 20) Love this @Hot_Wheels collab where you can own the Barbie car!

21) Retailers like @Gap, @target, and @ShowMeYourMumu also have lots of Barbie themed clothes https://t.co/OkmOhPdsGRtwitter.com/i/web/status/1…

22) Official Barbie themed boat cruise by @warnerbros happening in Chicago. What I wouldn’t give to go on this

@warnerbros 23) This is an official Barbie toothbrush partnership with @MoonOralBeauty. I’m not making this up

@warnerbros @MoonOralBeauty 24) Official Barbie luggage collab with @BeisTravel is perfection

25) You can Barbiefy your pets now too. Love this dog clothing from @CanadaPooch

26) Back to actual marketing and not licensing deals

At the DC pride parade, Barbie showed up with its own banner and people roller skating. Love this move

27) A pink Barbie bus stop bench. No words needed

A few follow ups on the thread:

-Yes a lot of these are licensing deals. I added both to show the great tie-in to the movie
-Barbie cafe is also in NYC
-Barbie cruise is in Boston, not Chicago
-Dragon Glassware collab has been out for a while apparently but it’s still great

28) The @FoodNetwork did a special Barbie themed episode for Summer Baking Championship. Season 1, Episode 7

@FoodNetwork 29) Cool collab across the sea in Australia selling Barbie themed hair product kits (H/T @TexanMeg)

30) The Barbie song by @NICKIMINAJ and @icespicee_ was fire and also deserves a mention

@NICKIMINAJ @icespicee_ 31) More TV promotion: @hgtv is launching a “Barbie Dreamhouse Challenge” with @ashleygraham

They will Barbify one home in SoCal

@NICKIMINAJ @icespicee_ @hgtv @ashleygraham 32) The selfie generator was a hit when the trailers were first announced. Still one of my favorite executions