Thread by @joe_portsmouth

Attention spans keep getting smaller.

You only get a few seconds to capture your reader's attention.

Hook 'em in with these 10 micro-copywriting frameworks:

Story-Outcome-Benefit:

S: Share a quick story.

O: Highlight the outcome.

B: Present the benefits.

Problem-Agitate-Solution:

P: Highlight a problem.

A: Intensify it (agitate).

S: Then provide a solution.

(psst... this framework was used for the hook of this thread)

Before-After-Bridge:

B: Paint a picture of their world before your product/service.

A: Show them what it could be after.

B: Bridge the gap with your solution.

Question-Provoke-Call To Action:

Q: Start with a question that resonates with your audience's need or pain point.

P: Provoke curiosity by introducing your product/service.

C: End with a CTA

Claim-Proof-Benefit:

C: Make a claim about your product.

P: Provide proof or evidence.

B: Explain the benefit.

Feature-Advantage-Benefit:

F: Describe a feature of your product.

A: Explain its advantage.

B: Highlight the benefit.

Identity-Reinforcement-Call To Action:

I: Speak to your audience's identity.

R: Reinforce that identity.

C: End with a CTA.

Context-Challenge-Solution:

C: Set the context.

C: Introduce a challenge your audience faces.

S: Offer your solution.

Analogy-Benefit-Call To Action:

A: Use a relatable analogy.

B: State the benefit of your product.

C: End with a CTA.

Intrigue-Payoff-Invitation:

I: Start with an intriguing statement or question.

P: Provide the payoff.

I: Invite the reader to take action.

TL;DR - 10 micro-copy frameworks:

-Before-After-Bridge
-Claim-Proof-Benefit
-Analogy-Benefit-CTA
-Question-Provoke-CTA
-Story-Outcome-Benefit
-Intrigue-Payoff-Invitation
-Problem-Agitate-Solution
-Feature-Advantage-Benefit
-Context-Challenge-Solution
-Identity-Reinforcement-CTA

Thanks for reading!

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