Costco generated over $226 billion in revenue in 2022.

They do this by being masters of persuasion.

7 principles of persuasion Costco uses to get you to buy: 1/ Reciprocity:

People tend to feel obligated to return a favor or a good deed.

By offering something of value first, you can create a feeling that people "owe you."

This makes it more likely for the person to comply with your request.

Here's how Coscto nails this principle:

Want to boost your Copywriting through Storytelling?

It's easier than you think.

This story of 19-year-old Muhammad Ali will show you how: 👇 It starts in 1961:

Sports Illustrated wants photos of the 19 year old boxer who took Gold at the 1960 Olympic games:

Muhammad Ali

The soon to be heavyweight world champion.

Notion has over 30 million users and a $10 billion valuation.

They dominate by using storytelling on their landing pages.

Specifically Dan Harmon’s Story Circle framework.

Let's break down how Notion uses the Story Circle to get millions of new users on board: Dan Harmon’s Story Circle framework (for your landing page):

1. Protagonist: Customer
2. Need: Desire
3. Go: Your landing page
4. Search: Landing page content.
5. Find: CTA
6. Take: The price
7. Return: Back to daily life
8. Change: Life is better with product

Attention spans keep getting smaller.

You only get a few seconds to capture your reader's attention.

Hook 'em in with these 10 micro-copywriting frameworks: Story-Outcome-Benefit:

S: Share a quick story.

O: Highlight the outcome.

B: Present the benefits.

This story has stuck with me for years 👇

“A successful businessman on vacation was at the pier of a small coastal village when a small boat with just one fisherman docked... Inside the small boat were several large yellowfin tuna.

The businessman complimented the fisherman on the quality of his fish and asked how long it took to catch them.

Stop guessing. Start testing.

I run subject line A/B tests every week for my newsletter of ~12,000 readers.

Here're 10 recent test learnings you can apply to your subject lines: Winner: Repetition and rhyming beats boring and stuffy

I started writing copy 8+ years ago.

And made hundreds of mistakes along the way.

I wish I had learned these 7 quick-hitting copywriting tips when starting out: Merciless Editing:

Be generous when writing copy (write as much as you want).

Be ruthless when editing copy (edit as if it costs you money).

99% of the cold emails and DMs I receive are hot garbage.

But I'm about to show you the best cold email I've received in YEARS.

This email was so damn good, I all but replied:

"Take my money!"

Here are 7 reasons why it worked (and how you can replicate it): Before we dive in:

I want you to carefully read every word in the email as you go through this thread.

Notice how there isn't one word that's out of place.

Every line transitions perfectly into the next line.

Note: Read the tweet first, then the full image.

Okay, let's go ↓

At 25 years old, I managed the customer retention strategy for a company valued at $559,000,000.

Here are 7 tactics that helped us climb to the top of our industry (steal them for your business): I spent 3 years working at FanDuel from 2016-2019.

Online sports gambling was federally legalized in the U.S. in 2018.

I was tasked with setting up the CRM infrastructure for one of the first online sportsbooks in the country.

Here are 7 tactics that took us to the top 👇

There's a reason why we keep watching the same movies over & over again.

It's because of The Hero's Journey storytelling framework.

Here's how this 12-step formula worked its magic in Harry Potter & The Sorcerer's Stone (and how you should use it in your copywriting): 1. The Ordinary World

The story begins in the hero's ordinary world - safe and comfortable.

This stage establishes the hero's everyday life and environment.

Here's how Harry Potter establishes The Ordinary World:

Editing is often the most time-consuming part of writing.

You're constantly fighting tired eyes, brain fog, & the desire to be DONE already...

But that's all changing now.

I couldn't believe how quickly I was able to proofread & edit my writing using these 18 ChatGPT prompts: "Identify any weak arguments in my copy and suggest ways to strengthen them."

Costco generated over $226 billion in revenue in 2022.

They do this by being masters of persuasion.

7 principles of persuasion Costco uses to get you to buy: 1/ Reciprocity:

People tend to feel obligated to return a favor or a good deed.

By offering something of value first, you can create a feeling that people "owe you."

This makes it more likely for the person to comply with your request.

Here's how Coscto nails this principle:

Good copywriting is the difference between a 4-figure and a 7-figure business.

But most people don’t know where to learn it.

Here are 10 FREE websites to make you a top 1% copywriter: Kopywriting Kourse

The Kopywriting Kourse gives you free lessons and resources for copywriting.

You can also get their paid course for more learning (I did - you'll get a great ROI and it's entertaining too).

🔗kopywritingkourse.com

A new generation of AI-driven tech is changing the game in e-commerce.

ChatGPT is just the tip of the iceberg.

Here are 12 other AI tools that can supercharge your e-commerce store: Solidgrids

Transform your photos into marketable product images in seconds.

🔗 solidgrids.com

The world of copywriting is changing.

As AI takes over, businesses that don't keep up risk getting left behind.

Here are 8 AI copywriting tools that every business should consider: Power Thesaurus

A go-to resource for finding synonyms and antonyms online.

With a vast database of words and phrases, you can quickly enhance your writing and enrich your vocabulary.

It's fast, free, and community-driven.

It should be illegal to write marketing copy if you haven't read these 13 writing principles from David Ogilvy: Write To One Person

"Do not … address your readers as though they were gathered together in a stadium.

When people read your copy, they are alone.

Pretend you are writing to each of them a letter on behalf of your client.”

7 years in customer retention revealed these 5 unforgettable lessons I can't believe I had to learn the hard way: 👇 People LOVE "Free"

I've tested a free item lead magnet offer at every e-commerce company I've worked at.

The result was the same each time:
• More leads
• Slightly lower conversion rate
• The uplift in leads offset the lower conversion rate

Test it out.

→ 1 camera shot
→ 3 words of copy
→ 30-second commercial

Learn 3 simple steps to tell stories like Apple and sell with emotion: 👇 There are 3 reasons why this commercial is so effective.

But before we dive in, quickly watch the full 30-second commercial below:

12 of the best threads on how marketing teams can use ChatGPT to save time and money (in just a few minutes of reading): 👇 For brainstorming and writing:

https://twitter.com/thatroblennon/status/1610316022174683136

Back by popular demand...

If businesses kept it real with their headline copy (10 examples): 👇

1. Netflix 2. Chipotle

A/B testing is the fastest way to grow your business.

Every small win compounds with the next and leads to massive growth.

Here are 11 A/B test ideas you can start executing today: Free Shipping Threshold

Most companies take this part of their site for granted.

It's a great test lever for driving higher AOV.

Examples:
• Free shipping on all bundles
• Free Shipping on orders of $99+
• Free Shipping when you order 2+ products