I collect ads like billionaires collect passports
The 10 most creative ads I've collected this week:
2. The Beetles vs The Beatles
Principle: The ultimate play on words
The Beetles (car company) re-created The Beatles (band) album cover.
Genius.
2. Durex
Principle: Present the opportunity cost
You can buy a condom -- or you can buy a dummy for your baby.
3. Lotus
Principle: Create your own category
This opening line creates a new category.
It can be used for anything: "It doesn't compete with other project management software. It competes with drugs"
4. Keloptic Glasses
Principle: POV hacking
Everyone has had the experience of putting on glasses and seeing differently.
Notice how this ad was done with the viewer in mind. Genius.
5. Lemon, Ice & Alcohol
Principle: Break the 4th wall
If you are running out of ideas -- that can be the idea.
6. Canon
Principle: Embrace the inner nerd of your super customer
7. Staedtler Highlighters
Principle: The 2nd Read
This ad is like a Christopher Nolan movie.
The multiple layers makes you want to read it again and again.
8. British Airways Holiday
Principle: Avoid the corporate speak
Nobody ever actually travels for "business or leisure".
If you want customers to like you, use the language they actually use.
9. Bose Headphones
Principle: Contrast your selling point with the most extreme setting
It's impossible to view this ad without a change in your heartbeat
10. Everything Is A Tide Ad
Principle: Meta Marketing
This ad was voted in the top 100 ads ever
Saatchi & Saatchi's genius idea: Show how every other advert uses Tide on its actors' clothing
If you enjoyed this - I put together "How To Make Great Ads"
It's my 10 year advertising career rolled into a set of principles.
Get it for free here: marketingplug.com
Next on the Professor's list this week:
• The most creative social media ads I've collected this week
• The most creative TikTok ads I've collected this week
Drop @the_adprofessor a follow to get them first.
I'm the Walter White of advertising.
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