15 most creative ads I've collected this week:

1. McDonald's 2. Kellogg's

Principle: The Lollapalooza Effect

Charlie Munger has an idea called Lollapalooza.

It's when you stack multiple persuasion techniques together.

Kellog's new campaign uses nostalgia and wordplay and it speaks the audience's language.

The best ads I made in 2024:

1. LEGO 2. Tesla

Most creative social media ads I collected in 2024:

1. Lego 2. LinkedIn

Principle: The Inner Joke

Linkedin running ads on Meta targeting B2B ad buyers using their specific language.

Most creative ads I collected in 2024:

1. Bic Pens 2. Sennheiser

Principle: The Overflowing Cup

Not only do you not have to worry about battery life... The battery will last longer than yours.

The funniest ads of all time (thread 🧵)

1. Bible App 2. Detour Sunglasses

Principle: The Hand Break Turn

The best car ads of all time (thread 🧵)

1. Diahatsu 2. Range Rover

Principle: Us vs Them

Step 1 - Show Normal

Step 2 - Show the exclusive club you're selling.

18 genius billboard ads I've collected:

1. Netflix 2. Surreal

Principle: Break The 4th Wall

The 21 funniest ads I've made:

1. Grammarly 2. Apple AirPod Max

13 creative ads I've collected:

1. Ziploc 2. Parkrun

Principle: Recommended By Experts

Parkrun doing a campaign of doctor subscriptions for their weekly community running events.

Brilliant.

19 creative Halloween ads I've collected:

1. Pepsi 2. Heinz

Great ad copy -- in 10 words or less.

22 examples:

1. Wall Street Journal 2. Specsavers

Good ads cause emotion, great ads give you goosebump.

15 beautiful & impactful ads:

1. Depression Awareness 2. Range Rover

Principle: Us vs Them

Step 1 - Show normal

Step 2 - Show the exclusive club you're selling.

10 creative ads I've collected this week:

1. Pedigree 2. Listerine

Principle: Problem First. Solution Last.

Don't try to sell them the solution until you've given them the problem to run away from.

Did you know Coca-Cola spends $4 billion per year on advertising?

Here are the 10 best Coca-Cola ads I've collected:

1. Coca-Cola Light 2. Taste Can't Wait

Principle: Your Product > Survival

Position yourself at the bottom of Maslow's hierarchy of needs.

Coke is more important than your phone, wife, food... even survival.

10 creative ads I've collected this week:

1. Luxor Highlighters 2. Sennheiser

Principle: The Overflowing Cup

Not only do you not have to worry about battery life... The battery will last longer than yours.

The 10 best BIC ads of all time:

1. BIC Pens 2. Pens & Razers

Principle: 1+1=11 BIC sells razors and pens.

They took out ads next to one another for both products.

If you think outside the box, 1+1 can equal 11.

The 10 best ads I've collected this week:

1. Specsavers 2. Spotify

Principle: Unexpected connection

Step 1 - Find 2 polar extremes that share a mutual love

Step 2 - Connect them for your ad

The 21 funniest car ads of all time:

1. Daihatsu 2. Range Rover

12 genius anti-smoking ads I've collected:

1. Lung Pong 2. Cancer Cures Smoking

Principle: The reverse copy

3 words of pure gold.

The funniest ad copy I've collected this week.

8 examples: 2. Mill Street

Principle: Product > Ads

Sometimes the best ad copy is to remind people you're too busy on the product.

Costly signalling.

9 creative social media ads I've collected this week:

1. Mercedes Benz 2. Marketing Land

Principle: The Angry Text

Looks like a standard ad...

And then you see the text message.