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The Ad Professor Profile picture
The Ad Professor
@The_AdProfessor
Built ad campaigns for multiple billion-dollar companies. Spending over $50K per month on ads and need help? Let's work together here: https://t.co/1NdyfF4HyV
23 subscribers
Oct 31 • 18 tweets • 5 min read
18 genius billboard ads I've collected:

1. Netflix Image 2. Surreal

Principle: Break The 4th Wall Image
Oct 22 • 22 tweets • 5 min read
The 21 funniest ads I've made:

1. Grammarly Image 2. Apple AirPod Max Image
Oct 21 • 13 tweets • 4 min read
13 creative ads I've collected:

1. Ziploc Image 2. Parkrun

Principle: Recommended By Experts

Parkrun doing a campaign of doctor subscriptions for their weekly community running events.

Brilliant. Image
Oct 8 • 19 tweets • 5 min read
19 creative Halloween ads I've collected:

1. Pepsi Image 2. Heinz Image
Sep 30 • 22 tweets • 5 min read
Great ad copy -- in 10 words or less.

22 examples:

1. Wall Street Journal Image 2. Specsavers Image
Sep 25 • 16 tweets • 5 min read
Good ads cause emotion, great ads give you goosebump.

15 beautiful & impactful ads:

1. Depression Awareness Image 2. Range Rover

Principle: Us vs Them

Step 1 - Show normal

Step 2 - Show the exclusive club you're selling. Image
Sep 9 • 11 tweets • 4 min read
10 creative ads I've collected this week:

1. Pedigree Image 2. Listerine

Principle: Problem First. Solution Last.

Don't try to sell them the solution until you've given them the problem to run away from. Image
Sep 7 • 12 tweets • 4 min read
Did you know Coca-Cola spends $4 billion per year on advertising?

Here are the 10 best Coca-Cola ads I've collected:

1. Coca-Cola Light Image 2. Taste Can't Wait

Principle: Your Product > Survival

Position yourself at the bottom of Maslow's hierarchy of needs.

Coke is more important than your phone, wife, food... even survival. Image
Sep 2 • 10 tweets • 3 min read
10 creative ads I've collected this week:

1. Luxor Highlighters Image 2. Sennheiser

Principle: The Overflowing Cup

Not only do you not have to worry about battery life... The battery will last longer than yours. Image
Sep 1 • 11 tweets • 4 min read
The 10 best BIC ads of all time:

1. BIC Pens Image 2. Pens & Razers

Principle: 1+1=11 BIC sells razors and pens.

They took out ads next to one another for both products.

If you think outside the box, 1+1 can equal 11. Image
Aug 27 • 11 tweets • 4 min read
The 10 best ads I've collected this week:

1. Specsavers Image 2. Spotify

Principle: Unexpected connection

Step 1 - Find 2 polar extremes that share a mutual love

Step 2 - Connect them for your ad Image
Aug 18 • 25 tweets • 8 min read
The 21 funniest car ads of all time:

1. Daihatsu Image 2. Range Rover Image
Aug 13 • 15 tweets • 5 min read
12 genius anti-smoking ads I've collected:

1. Lung Pong Image 2. Cancer Cures Smoking

Principle: The reverse copy

3 words of pure gold. Image
Aug 12 • 9 tweets • 3 min read
The funniest ad copy I've collected this week.

8 examples: Image 2. Mill Street

Principle: Product > Ads

Sometimes the best ad copy is to remind people you're too busy on the product.

Costly signalling. Image
Aug 9 • 11 tweets • 4 min read
9 creative social media ads I've collected this week:

1. Mercedes Benz Image 2. Marketing Land

Principle: The Angry Text

Looks like a standard ad...

And then you see the text message. Image
Aug 7 • 21 tweets • 5 min read
The 20 funniest ads I've made:

1. Ryanair Image 2. Tesla Image
Aug 2 • 24 tweets • 8 min read
The funniest social media ads of all time:

1. IKEA Image 2. LA Jobs

Principle: Show and Tell.

12.1K shares on a job advert because they thought outside the box. Image
Jul 29 • 12 tweets • 4 min read
10 creative ads I've collected this week:

1. Iceland anti-drink driving Image 2. Raid

Principle: 2+2 = ?

Set up the 2+2 and let them figure it out. Image
Jul 28 • 9 tweets • 3 min read
The 8 best ad copy examples I've collected this week:

1. Luis Gomez - Master Dog Trainer Image 2. Ekster

Principle: Copy & Paste

People don't think from first principles - they think in analogies.

To give an elevator pitch for your product, use an analogy from another industry.

"The Tesla of wallets" Image
Jul 18 • 23 tweets • 7 min read
The most creative ad copy of all time

21 examples:

1. Depression awareness Image 2. Land Rover

Principle: The U Turn

Step 1 - Take them down a predictable path (Returns policy)

Step 2 - U-turn to something they didn't predict Image
Jul 7 • 11 tweets • 4 min read
The 10 best BIC ads of all time:

1. BIC Pens Image 2. Pens & Razers

Principle: 1+1=11 BIC sells razors and pens.

They took out ads next to one another for both products.

If you think outside the box, 1+1 can equal 11. Image