He left a high paying job to raise cows.
And he became a farmer who built Malaysia's biggest fresh milk industry.
This is the inspiring story of farmer & entrepreneur Loi Tuan Ee of Farm Fresh.
Loi was a “kampung boy” from Perak who grew up with agriculture.
He & his brother Tuan Kin co-founded Farm Fresh in 2009.
They started with rearing goats first.
Then Loi noticed that many local brands were selling dairy products made from powdered milk.
(Holstein pic)
Loi wanted to produce fresh & pure dairy how it should be, not from powder.
So he purchased a small plot of land in Johor & imported 60 Holstein Jersey cows from Australia.
In the beginning, there was no buyer.
No one would trust a Malaysian dairy brand.
(Wargabiz pic)
But one day, a major retailer gave Farm Fresh a chance.
Farm Fresh started to grow bigger.
Loi asked his old fried Azmi Zainal to become a partner.
Azmi brought in Khazanah National, the investment arm of the Malaysian government to invest into Farm Fresh.
Farm Fresh products were sold in major cities in Malaysia.
Loi & Azmi then started the Home Dealer Network for micro entrepreneurs.
This allows distribution of their products in small towns & rural areas.
The entrepreneurs whom are mostly women were able to get more income.
Today Farm Fresh produces more than 140 million litres of milk products annually.
This is through their five farms in Malaysia, two dairy farms & a processing plant in Australia.
Malaysian consumers are able to enjoy the goodness of Australian dairy.
(CNA pic)
Farm Fresh went public in March 2022 & they raised about RM1.6 billion.
Earlier this year they acquired local ice cream company The Inside Scoop for RM84m (US$18.3m).
Loi became one of the richest person in Malaysia & ranked no. 46 by Forbes.
Loi showed a great example of how perseverance & determination can lead to great success.
It's about risk taking, passion for agriculture & able to find opportunities.
Fram Fresh & Loi's story is truly inspiring indeed.
(EY pic)
I share inspiring stories & tips in entrepreneurship, technology, marketing & mindset.
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Sources:
https://t.co/uL4OSD4kA7
https://t.co/HEjS6QhQEj
https://t.co/Ua8yDbe4Ti
https://t.co/zWEfHdVWVH
https://t.co/9vPKJDHOKAendeavormalaysia.org/people/Loi-Tua…
acesawards.com/stories/leader…
vulcanpost.com/790800/farm-fr…
forbes.com/profile/loi-tu…
risemalaysia.com.my/farm-fresh-fou…
channelnewsasia.com/asia/malaysia-…
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