Mentioning this because “Wow Facebook ads a) entirely correctly categorized me and b) successfully sold something” and also because I suspect that many people here would enjoy it:
For many years, I have said This Will Be The Year I start exercising regularly. Mixed results.
Facebook ad: “Want to walk a few hundred miles?”
Me: Strictly in an aspirational sense.
Ad: We will send you Lord of the Rings based swag and you can pretend you’re walking through the Shire.
Me: Here with bells on.
Ad: Gonna cost you.
Me: Charge more.
The product is called Conqueror and you can Google that plus LotR if you want to see the offering.
I have no skin in this game other than my Apple Watch says I walked 20 extra miles this week.
A kind of beautiful thing about the model, from an exercise-oriented business perspective, is that if you don’t do (or at least say you did) the exercise than their fulfillment cost for the swag rounds to zero because you don’t “earn” it and they don’t send it.
“Patrick aren’t you transparently being manipulated here by a sophisticated product team and Internet marketing operation?”
Yes. That is why I pay them the money. To get them to keep successfully manipulating me to keep exercising.
For a fun side quest, try to figure out what their TOS implies about the IP license from New Line Cinema for the movie-based derivative goods rights. ;)
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