This is Lord Jacob Rothschild.
He died last year as the head of one of the most POWERFUL families in the WORLD.
Leaving his heir’s over $1BN in cash.
I studied the family's crazy history and discovered their secrets to preserving wealth.
Here's what I found:
The Rothschilds didn’t get rich by accident.
It was all a master plan to become the wealthiest family in Europe.
Mayer Rothschild sent his 5 sons to set up banks in Frankfurt, Paris, Vienna, Naples, and London.
And it worked. Through their assets, the Rothschilds now earn over $300BN every year.
Some of their insane investments include:
1800+ luxury mansions
100+ private jets
A $100M luxury yacht
The Rothschild fortune is IMMENSE.
But during the 1900’s it started shrinking.
As it was divided among over 30 heirs, the pot got smaller and smaller.
Frustrated with his family, Jacob Rothschild left the bank that bore his name in 1980, and set out to amass his own fortune.
In less than 10 years, Jacob grew his trust by $570M.
It’s now one of the largest trusts in the UK, worth $3BN+
But this is just a small drop compared to the Rothschild family fortune that’s rumored to be $400BN - $1TN.
That’s more than Bank of America and JP Morgan COMBINED.
The amount of money EACH Rothschild heir has is insane:
Lynn Forester - $673M
Nathaniel - $1B
David Mayer - $10B
But they don’t plan on spending it.
The Rothschild core belief is to PRESERVE wealth.
They call it “Protecting the Goose”:
1) Long-Term Perspective
“Success is not about winning every battle, but about having the strength to keep fighting”
In 1989 Rothschild attempted to takeover British American Tobacco for $21BN - the 2nd largest takeover bid in history.
It failed, but it didn’t stop Rothschild making more bold bets to grow his investment firm.
2) Managing Risk
“In a world that is changing quickly, the only strategy that is guaranteed to fail is not taking risks.”
While taking risks is necessary, Rothschild says that it should always be balanced.
Holding onto what you have is a lot easier than making back your losses.
But they also used some CRAZY tactics to protect their wealth.
Mayer Rothschild was so paranoid about losing his wealth that he arranged marriages within the family.
His son James even married his own brother’s daughter, Betty in 1824.
Their wealth preservation tactics worked.
While most family fortunes are spent in just 3 generations, the Rothschilds are richer than ever in their 7th generation.
Media often reports that Jacob left $1BN to his family.
But there is clearly much more stored in their HUGE art collection of 25,000 pieces that’s worth upwards of $2 Billion.
Their art collection is out of respect for family tradition but is also a lesson in wealth preservation.
The Rothschilds used these tactics to retain their immense wealth (and power) through many generations.
And today, they’re one of the most polarizing family names around.
How much longer will they retain their influence?
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Thank you for reading.
For more secrets of wealth and the dark side of being rich, follow @heirsjournal
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