Wayne Yap Profile picture
Former #1 Poker Player in Singapore. Quit to seek transcendental experiences. Bought 5 businesses. I write about business, marketing and agentic AI.

Jul 1, 12 tweets

2 weeks ago, I did a keynote at SuperAI.

The topic was "AI Content Creation: How to create signal instead of noise."

If you use AI to create content, I got 7 good tips for you in this thread: 🧵

Before we start, SuperAI isn't just any conference, it had:

• 10,000 attendees
• AI experts from around the globe
• 1,500 AI Companies (CEOs + Investors)

In this keynote, I share secrets I used to speedrun growing my X audience with AI (that has my stories + my voice)

Tip 1: Invest time into researching viral idea.

Viral ideas combine:

• A well-known concept or figure or entity
• A unique point of view

AI can help identify trending topics efficiently and uncover unique angles automatically.

Here's how:

Tip 2: Deep research is a serious shortcut.

Sure you can use tools like Gemini, Claude or Grok to quickly compile comprehensive research.

But putting the deep research in AI-powered workflows turn this into a repeatable, scalable process.

Tip 3: Master your hook format.

My format for X:

• Shocking sentence
• Add more context
• Twist to one-up the sentence
• Open loop to make them click in

You can also analyze successful creators, then feed their formats into AI to generate similar yet unique structures.

Tip 4: Personal stories cut through noise.

I feed voice notes or text snippets about my experiences into AI.

It generates high-quality threads that sound exactly like me.

Here's me explaining how I do it:

Tip 5: Use a "Tone Style Guide."

Create a detailed style prompt from your own successful posts.

Combine it with existing viral content that is embedded like in OpenAI's Assistant.

I love GPT-4.5, which mimics my voice exceptionally well. Let me know if you want this doc.

Tip 6: High-quality, low-volume first.

Prioritise creating fewer but exceptional content pieces.

Once quality is nailed, use AI-powered workflows to scale volume without losing quality.

Tip 7: Automate strategically.

Don't automate everything - But automate these:
• Topic planning via outlier videos finding
• Deep research
• Content drafting

Use automation to streamline these steps, freeing your time up for you to add even more personal touches.

A bit bout me:
• Former #1 poker player in Singapore (Won $3m)
• Acquired 5 businesses (took one 152x from $2.5k MRR to $380k MRR in 2.5yrs)

I recently decided to take on 2 coaching clients per month to add $1M to their business.

Work with me: wayneyap.com/7-figure-sprint

If you enjoyed this thread, you might want to join my free AI fundamentals webinar on July 2nd.

Click this link to reserve your spot: ai.wayneyap.com

I hope you found this thread helpful.

Follow me @wayneyap for more.

Also consider commenting to let me know you like this post and RT-ing the first post below :)

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