Rob Dyrdek built a $550M empire and never misses breakfast with his kids.
Most CEOs work 80-hour weeks for half the results.
His secret? A productivity system that takes 20 minutes a day.
Here's how to work less and achieve 10x more:
Most productivity advice adds complexity to your life.
More apps. More meetings. More "hacks."
Dyrdek discovered the opposite approach.
After years of chaotic hustle, he realized something profound:
Measurement creates freedom.
Systems create time.
He developed the "Rhythm of Existence" - a 20-minute daily routine that runs his entire life.
No complicated frameworks. No endless planning sessions.
Just 20 focused minutes:
Every morning starts with a 5-minute self-assessment.
He rates on a 0-10 scale: sleep quality, motivation, work satisfaction, health.
Logs it in the Tackle app.
This simple act reveals patterns that change everything.
Next: 10 minutes reviewing his time blocks.
Family breakfast: locked in.
Deep work: protected.
Business meetings: batched.
Every minute has a purpose. Nothing left to chance.
Final 5 minutes: priority alignment.
He connects daily tasks to quarterly goals.
Quarterly goals to annual vision.
Annual vision to life purpose.
Everything flows from this 20-minute investment.
But the magic isn't in the routine itself.
It's in what the routine enables.
By tracking everything, he discovered that 40% of his time was wasted on low-value tasks.
So he automated them all:
Repetitive emails? Automated.
Scheduling? Automated.
Routine decisions? Systemized.
His philosophy: "Automate and systematize to live as light as possible."
This freed up 20+ hours per week.
He reinvested those hours into what matters:
Morning meditation in his $14,500 Somadome pod.
Breakfast with his kids.
Strategic thinking time.
Creative development.
The result? Better decisions, bigger results.
The numbers prove it works:
• Built 14 brands since 2016
• 5 exits worth $450M+
• Filmed 336 Ridiculousness episodes
• Maintained 30% family time throughout
All without burning out or missing breakfast.
His systematic approach multiplies everything.
One good decision creates ten opportunities.
One automated process saves hundreds of hours.
One protected morning routine compounds into millions.
20 minutes daily. 10x results.
Dyrdek proves what I learned building sales teams for 16 years:
Success isn't about hours worked - it's about systems followed.
The highest earners I've trained don't work harder.
They work inside better systems.
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