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Aug 5 14 tweets 4 min read Read on X
Rob Dyrdek built a $550M empire and never misses breakfast with his kids.

Most CEOs work 80-hour weeks for half the results.

His secret? A productivity system that takes 20 minutes a day.

Here's how to work less and achieve 10x more: Image
Most productivity advice adds complexity to your life.

More apps. More meetings. More "hacks."

Dyrdek discovered the opposite approach.

After years of chaotic hustle, he realized something profound:
Measurement creates freedom.

Systems create time.

He developed the "Rhythm of Existence" - a 20-minute daily routine that runs his entire life.

No complicated frameworks. No endless planning sessions.

Just 20 focused minutes:
Every morning starts with a 5-minute self-assessment.

He rates on a 0-10 scale: sleep quality, motivation, work satisfaction, health.

Logs it in the Tackle app.

This simple act reveals patterns that change everything.
Next: 10 minutes reviewing his time blocks.

Family breakfast: locked in.
Deep work: protected.
Business meetings: batched.

Every minute has a purpose. Nothing left to chance. Image
Final 5 minutes: priority alignment.

He connects daily tasks to quarterly goals.
Quarterly goals to annual vision.
Annual vision to life purpose.

Everything flows from this 20-minute investment. Image
But the magic isn't in the routine itself.

It's in what the routine enables.

By tracking everything, he discovered that 40% of his time was wasted on low-value tasks.

So he automated them all:
Repetitive emails? Automated.
Scheduling? Automated.
Routine decisions? Systemized.

His philosophy: "Automate and systematize to live as light as possible."

This freed up 20+ hours per week.
He reinvested those hours into what matters:

Morning meditation in his $14,500 Somadome pod.
Breakfast with his kids.
Strategic thinking time.
Creative development.

The result? Better decisions, bigger results.
The numbers prove it works:

• Built 14 brands since 2016
• 5 exits worth $450M+
• Filmed 336 Ridiculousness episodes
• Maintained 30% family time throughout

All without burning out or missing breakfast.
His systematic approach multiplies everything.

One good decision creates ten opportunities.
One automated process saves hundreds of hours.
One protected morning routine compounds into millions.

20 minutes daily. 10x results.
Dyrdek proves what I learned building sales teams for 16 years:

Success isn't about hours worked - it's about systems followed.

The highest earners I've trained don't work harder.

They work inside better systems.
If you want to build an online business and make that first $1 in 2025

Get a copy of "The Art of Twitter"

This is the EASIEST WAY to get started with WiFi Money.

You're on the X app anyway - might as well use it to start a business.
gumroad.com/a/899764435/XF…

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More from @BizHustlez

Aug 4
In 1924, two brothers built a shoe factory together.

By 1948, they hated each other so much they split it in half.

One became Adidas and the other Puma.

Their feud divided an entire town and changed sports forever.

Here’s the full Adidas vs Puma story: Image
In 1924, Adi Dassler and his older brother Rudolf Dassler founded the Dassler Brothers Shoe Factory.

Adi’s technical skills and Rudolf’s salesmanship made the company a huge success.

By the 1930s, their shoes were used by top athletes across Germany.
Their biggest break came at the 1936 Olympics in Berlin when Jesse Owens wore Dassler shoes and won 4 gold medals.

Owens’ victory put the Dassler brand on the map, and demand for their shoes skyrocketed. Image
Read 14 tweets
Aug 3
Jeff Bezos built Amazon with one simple rule:

“If two pizzas can’t feed the team, it’s too big.”

Here’s how the "Two Pizza Rule” created a culture of innovation and made Amazon a $2 trillion giant: Image
1. The Two-Pizza Rule is rooted in Bezos’ belief that small, autonomous teams are more productive than large, bureaucratic ones.

- Decision-making is faster.
- Communication is clearer.
- Accountability is higher.
Amazon’s structure revolves around what they call “Two-Pizza Teams.”

Each team is small enough to be fed by two pizzas, typically 5-7 people.

Teams are given the freedom to innovate and make decisions without relying on higher-ups for approval.
Read 11 tweets
Jul 27
In 2008, Jeff Bezos & Elon Musk attended the same lecture.

They walked away with one concept that changed how they viewed the world forever.

Here’s the concept (& why everyone needs to understand how it works): Image
This is Daniel Kahneman.

At an event, he delivered a lecture to the most powerful people in the tech…

C-suite executives from Twitter, Microsoft, Facebook, and YouTube.

The topic?

A groundbreaking insight into human behavior… Image
The lecture was about priming.

It’s the idea that subtle cues (words, images, environments) can influence your thoughts, emotions, and actions.

Here’s the wild part:

You don’t even realize it’s happening.

Let me explain…
Read 16 tweets
Jul 24
Google's CEO just had the most important AI interview of 2025.

He revealed mind-blowing facts about artificial general intelligence that 99% of people wouldn't know...

Including when the singularity actually happens.

Here are my top 8 takeaways:
(No. 6 will terrify you) Image
1. Token Explosion

Google's Gemini: 9.7 trillion → 480 trillion tokens per month.

That's 50x growth in 12 months.

Each token = someone getting an "aha moment" from AI.
2. AGI (singularity) Timeline

Most experts say 2030.

Sundar disagrees: "I don't think we'll quite get there by 2030."

But massive consequences arrive before AGI does.
Read 12 tweets
Jul 18
Sara Blakely became the youngest self-made female billionaire at 41.

She started with just $5,000 and zero business experience.

No investors. No MBA. No fashion background.

Just 7 counterintuitive principles that prove everyone can be successful: Image
Image
Principle 1: Celebrate failure like victories.

Sara's father asked nightly: "What did you fail at today?"

No failure meant disappointment. When manufacturers rejected her, she celebrated.

This mindset turned 100+ rejections into one yes...
Principle 2: Solve only YOUR problem.

Sara created Spanx to fix her own frustration. No market research. No focus groups.

Just solving what annoyed her daily.

That personal pain point became a billion-dollar insight:
Read 11 tweets
Jul 14
When you think of "quiet luxury," you're thinking of The Row.

They never advertise. They barely do press. But they're your favorite fashionista's favorite label.

This is the story of two mogul designers who silenced critics and created one of the most coveted brands on earth: 🧵Image
If you didn't know Mary-Kate & Ashley Olsen started The Row, you're not alone. Their anonymity is by design.

Once a side project, The Row is a case study in building a luxury brand—and setting trends by being anti-trend.

And 17 years ago, it all started with one white T-shirt. Image
First, let's set the scene: it's the mid-2000s.

Logomania, low-rise tracksuits, capris, empire waists, and dresses over flared jeans had the girls in a CHOKEHOLD.

But in NYC, two superstar teens dreamed of a different world. Image
Image
Image
Read 19 tweets

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