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Aug 28, 17 tweets

Most Expensive in History Decoded
1.
11/11/1994 Microsoft's Bill Gates Buys Leonardo Da Vinci MS Leicester Codex $30 Million Most Expensive Book In History

12/12/1980 Da Vinci's Leicester Codex Sold
12/12/1980 Apple Computers Goes PUBLIC: Steve Jobs Suddenly Worth $217 million

2.
Check "most expensive in history" and this codex has long been the top book.

In fact, even in 1980 it was expected to be the most expensive in history, but...

3.
But an earthquake removed the 3 cities that pooled funds for the purchase.

This lowered the price from an expected $25 Million to 5. I'll get into the significance of that quake later. First we need to establish what was communicated with this extraordinary $ movement.

4.
12/12/1980 Da Vinci's Leicester Codex Sold
12/12/1980 Apple Computers Goes PUBLIC: Steve Jobs Suddenly Worth $217 million
12/12/1980 Computer Software Copyright Act of 1980

An act that protected authors of computer programs and software allowing them to MAKE $ via software.

5.
SOFTWARE SELLING - reconcile the Da Vinci MS Codex as in writing computer software and selling it.

This Codex was marketed as the numerous scattered ideas/inventions Da Vinci's penned in code. A perfect symbol for varied computer programs!

But why did this require money?

6.
The answer is easy due to a lucky break.

The Codex was expected to be the new record most expensive auction so articles contrast it with the recent title holder.

Ever hear of Turner's "Juliet and Her Nurse"?

I hadn't, but it's easy to decode due to when it was sold!

7.
05/29/1980 Will Turner's "Juliet and Her Nurse" Painting of Venice AT DUSK Record Auction Sale
05/29/1980 First Mass Reported of Ted Turner to Launch CNN in 3 Days to 3 Million People
+3
06/01/1980 Ted Turner's CNN Launch: 1st 24-Hour-News Network Revolutionizes Broadcast

8.
Note the painting of Turner "AT DUSK" reconcile what was unique about CNN 24 HOUR NEWS = FIRST TIME EVER REGULAR NEWS AT DUSK.

Thus Turner/Turner Dusk/Dusk and Expensive/Expensive.

When we reconcile the three record breaking auctions we get clarity!

9.
Because that Codex was originally tied to Apple computers going public in 1980, well that in itself is a rabbit hole, but the point for here is that Bill Gates obtained it in 1994!

All we have to do is reconcile what Apple in 1980 and Microsoft in 1994 have in common!

10.
The answer to that is in media propaganda and market success.

Bill Gates OS Windows in the 1990's grew to such an extent that it became a monopoly case.

In the 1980's conversely the Macintosh Super Bowl mass introduced the GUI (instead of text) Windows would be known for.

11.
Thus what is really purchased with these grandiose auctions is likely a commitment for coverage.

It was named after Thomas COKE.

Which is interesting as that's a stimulant, often tied to market stimulation.

12.
Who most embodied media coverage after Elvis?

12/08/1980 John Lennon DEATH (APPLE Records)
12/12/1980 Apple Computers Goes PUBLIC: Steve Jobs Suddenly Worth $217 million
12/12/1980 Da Vinci's Leicester Codex Sold

13.
10/1980 Final Single Released by John Lennon before his death: "Just like Starting Over" With Yoko Ono's Kiss Kiss Kiss on the B-Side.

Starting over?

14.
The big narrative around the original selling of the Da Vinci Codex was three cities of Venice pooling PUBLIC MONEY to buy it.

However a sudden earthquake on Nov 23rd meant they could no longer justify buying a book of codes instead of helping citizens.

15.
I find this interesting because it may suggest the transition away from government funding.

Also, Da Vinci codex articles mention recent cracking of his work due to vibrations.

06/14/1978 Da Vinci Fresco Cracking
06/12/1978 MIYAGI EARTHQUAKE Japan

16.
11/06/1980 Close monitoring by a computer on the state of the Egg Tempera used by Da Vinci to paint the fresco is under consideration

17.
11/11/1994 Microsoft's Bill Gates Buys Da Vinci MS Leicester Codex $30 Million Most Expensive In History
11/11/1994 Santa Clause Starring Tim Allen

09/17/1991 Home Improvement Premiere: Tim Allen Stars Famous for Primitive Grunt
09/17/1991 Linux Released OPEN SOURCE Computer

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