Introducing shopping research, a new experience in ChatGPT that does the research to help you find the right products.
It’s everything you like about deep research but with an interactive interface to help you make smarter purchasing decisions.
Shopping research asks smart clarifying questions, researches deeply across the internet, reviews quality sources, and builds on ChatGPT’s understanding of you from past conversations and memory to deliver a personalized buyer’s guide in minutes.
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With shopping research, ChatGPT learns what you like as you shop.
You can guide the results by marketing suggested items as “Not interested” or “More like this.”
This allows the research to adapt based on your real-time feedback.
Shopping research does the heavy lifting, searching across the internet for prices, availability, reviews, specs, and images—surfacing options as it goes.
Shopping research in ChatGPT can help you find lookalikes so you can get the style you want at the price, fit, or availability that meets your needs.
To help with holiday shopping, we’re making usage for shopping research in ChatGPT nearly unlimited for all plans through the holidays.
Because it’s great at finding gifts, too.
Shopping research is starting to roll out today on mobile and web for logged-in ChatGPT users on Free, Go, Plus, and Pro plans.
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