Mike Madrid Profile picture
“The Latino Century” author Latino GOP political consultant; Data & numbers for breakfast @TheLatino_vote podcast 🐿

Apr 25, 8 tweets

The demographic most impacted by rising gas prices?

Latinos - especially younger men who were the biggest shifts toward Trump in 2024. Why?

Well my recent polling and others offer some clues 🧵

Latino households spend about $4,900/year on gasoline vs. $3,600 for non-Latino households, about 36% more, and they are more likely to drive, carpool, have older cars, and be unable to work from home.

In my February polling with Binder Research for The Latino Working Class Project - the cost of gas was a major concern driving affordability as a top concern.

Nearly 77% in California blamed state regulations as the reason BUT that was before the Iran war

A recent Berkeley IGS/LA Times poll found gas prices were a serious problem for 85% of Latino voters, 75% of voters under 30, and lower-income voters were hit hardest.

As far back as 2022 California polling found one in four Latino adults said high gas prices caused severe financial hardship, with another 49% reporting moderate hardship.

These voters blamed Biden then…and Trump now.

In April 2026, national average gas prices have surged past $4 per gallon for the first time since August 2022, driven by conflict in the Middle East. While current prices are high, they remain below the record-setting, $5+ a gallon average seen in June 2022. 

Bad news for Trump

California research shows Latinos, younger voters, lower-income residents, renters, and commuters are among those most burdened by rising gas prices. Latino men under 35 likely sit at the intersection of several of these high-impact groups

Rising gas prices will cause a historic shift away from Trump and Republicans not just reducing recent historic gains…remember Republicans are relying on this demo to win seats in Texas and elsewhere as part of their ‘racial realignment’ strategy.

HUGE mistake

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