🚨 BREAKING: ChatGPT has a feature called Disruptive
Product Discovery Engine.
You can use it to spot product opportunities hiding
inside overserved markets.
Here are 7 prompts to access it: 👇
1. The Overserved Market Scanner
Prompt: "Analyze [industry]. Identify the top 5
incumbent products that have added the most features
in the last 3 years.
For each, list: features power users love but casual
users never touch, price increases over that period,
and the most common complaints from non-expert users.
I'm looking for products that are overbuilding for
their best customers while ignoring everyone else."
2. The Non-Consumer Finder
Prompt: "Based on the overserved markets above,
identify the people who SHOULD be using these
products but aren't.
For each market, describe: who is priced out, who
finds it too complex, who has the need but settled
for a manual workaround, and what 'good enough'
alternative they use instead.
These are my entry points for disruption."
3. The 'Good Enough' Product Architect
Prompt: "For each non-consumer group, design a
product concept that is worse than the incumbent on
metrics power users care about, but simpler, cheaper,
or more accessible on the metrics non-consumers
care about.
It must be buildable by a small team in under
6 months.
If the incumbent's best customers would laugh at it,
I'm on the right track."
4. The Incumbent Blind Spot Test
Prompt: "For each product concept, predict how the
incumbent will react. Answer specifically:
Would their best customers want this simpler version?
Would building it cannibalize their highest-margin
revenue?
Can their cost structure compete at this price point?
Would their board approve investing in a market
this small?
If all four answers are no, I've found a disruption
vector they'll rationally ignore."
5. The Upmarket Trajectory Mapper
Prompt: "A disruption only works if the product
improves and moves upmarket over time.
For each concept, outline:
Version 1: what it does at launch (good enough
for non-consumers)
Version 2: what I add in year 1 (starts pulling
low-end incumbent customers)
Version 3: what makes mainstream customers switch
Show me the improvement path that turns 'toy'
into 'threat.'"
6. The Disruption Economics Calculator
Prompt: "For each product concept, compare the
unit economics:
Incumbent: average price per user, cost to serve,
minimum viable customer size to stay profitable.
My disruptive version: target price, cost to serve,
break-even user count.
Show me where the math is impossible for the
incumbent but viable for a lean startup."
7. The Pitch That Scares Incumbents
Prompt: "Take the strongest product concept and
write a 60-second investor pitch.
Structure:
The market gap the incumbent is leaving open (1 line)
Who my customer is and why they're ignored (2 lines)
What my product does differently (2 lines)
Why the incumbent can't respond without destroying
their own business model (1 line)
The 12-month outcome if this works (1 line)
Make it uncomfortable for the incumbent and
compelling for the investor."
These 7 prompts follow Clayton Christensen's
Innovator's Dilemma.
The pattern behind every major disruption: find
where the market leader is rationally ignoring
customers, build something simpler for those people,
then improve until the leader can't catch up.
Disk drives. Steel. Retail. Finance.
The pattern never changes.
Follow @godofprompt for more AI thinking systems.
Share this Scrolly Tale with your friends.
A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.
