Thread by @PensacolaSearch

We used the keyword "process server" 68 times on one page

People hear that and assume its keyword stuffing. Its not

If you actually look at what ranks on page one of Google, the top results are using their target keyword hundreds of times. Sometimes thousands. Most businesses are still under-using their keyword on their own pages because some blog 10 years ago told them to keep it under 5

But the keyword count isnt the only thing we did

We also added geographic keywords. Fort Worth, Texas. Specifically. In the body. In the headers. In the meta. So Google knows exactly where this client serves

If someone in Fort Worth searches for a process server, Google has a hundred ways of figuring out who in that area to show them. The page that explicitly says "Fort Worth, Texas" in the right places is going to come up before the page that just says "process server" with no location

And then we added the license number on the page

Two reasons. The first is for the visitor. Someone landing on the page can see this is an actually licensed business. Thats a trust signal that takes 5 seconds to register and removes one objection before they even ask

The second is for Google. Google reads everything on the page. When it sees a license number formatted correctly, thats another data point telling it this is a real, verified business. Not just a marketing page hoping to rank

Three things

Keyword frequency. Geographic specificity. License number

None of these are exotic SEO tactics. Theyre things most agencies skip because they sound boring

Our clients rank because we do the boring things while everyone else is looking for shortcuts

if you want this run on your business, drop your site in the comments or message us

Let's get you rankings: pensacolaseocompany.com/process-server…

@threadreaderapp Unroll