Pensacola Seo Company Profile picture
May 21 5 tweets 2 min read Read on X
We used the keyword "process server" 68 times on one page

People hear that and assume its keyword stuffing. Its not

If you actually look at what ranks on page one of Google, the top results are using their target keyword hundreds of times. Sometimes thousands. Most businesses are still under-using their keyword on their own pages because some blog 10 years ago told them to keep it under 5
But the keyword count isnt the only thing we did

We also added geographic keywords. Fort Worth, Texas. Specifically. In the body. In the headers. In the meta. So Google knows exactly where this client serves

If someone in Fort Worth searches for a process server, Google has a hundred ways of figuring out who in that area to show them. The page that explicitly says "Fort Worth, Texas" in the right places is going to come up before the page that just says "process server" with no location

And then we added the license number on the page
Two reasons. The first is for the visitor. Someone landing on the page can see this is an actually licensed business. Thats a trust signal that takes 5 seconds to register and removes one objection before they even ask

The second is for Google. Google reads everything on the page. When it sees a license number formatted correctly, thats another data point telling it this is a real, verified business. Not just a marketing page hoping to rank

Three things

Keyword frequency. Geographic specificity. License number

None of these are exotic SEO tactics. Theyre things most agencies skip because they sound boring

Our clients rank because we do the boring things while everyone else is looking for shortcuts

if you want this run on your business, drop your site in the comments or message us
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More from @PensacolaSearch

May 19
There are 130 different HTML tags. We tested every single one to see which ones Google actually indexes

38 of them dont

Heres the setup. We built a low competition test site about prehistoric plankton. Put a unique keyword in each HTML tag. Waited for the page to index. Then searched site:domain "keyword" in Google for each one

If our page came up, that tag is indexable. If it didnt, its not

The yes list is what youd expect. Title tag. H1 through H6. Meta description. Image alt. Body. Paragraph. The basics every SEO guide already covers
The no list is where it gets interesting

JSON-LD schema. Not indexable. Not the headline, not the description, not the articleBody, not the author name, not even the keywords field

You can dump your entire blog post into a JSON-LD block and nobody will ever find it through Google search

og: and twitter: tags. Title, description, image alt. None of it indexes

Title attributes. aria-label. input placeholders. svg titles. blockquote cite attributes. All no-index

Every meta tag people argue about. Keywords. Abstract. Subject. Summary. Topic. All dead

Heres where this gets useful

just because something doesnt index doesnt mean it cant help you rank

those are completely different things
indexable means if someone searches that keyword Google can pull up your page. Ranking means having that keyword in that location pushes your page higher

different axes

so theres actually 4 buckets. Indexed AND ranking factor. Indexed but NOT a ranking factor. Not indexed but IS a ranking factor. Not indexed and not a ranking factor

JSON-LD schema is a known ranking factor. This test proved it doesnt index. Which puts it in that weird third bucket. Doesnt show up in search but still helps you rank

so the open question is

what about the other 37 no-index zones

are any of them ranking factors? Hidden places to add keyword density without touching your main content?

we dont know yet. Thats the next test

but if even a handful of them are, thats hundreds of new spots most SEOs arent looking at

everyone is fighting over the same 6 or 7 tags. We think theres a whole shadow layer under that nobody is testing
Read 5 tweets
May 18
Most people doing keyword research are doing it wrong

they go to a tool, type in their service, see a list of suggestions and just copy them all to their website.

Done

Except half those keywords have nothing to do with what they actually offer
heres what I do instead

Go to Google Trends. Type in your top level keyword. Lets say youre a process server. So you type "process server"
Now Google Trends does two things. It shows you related search terms people are putting in, AND it lets you compare those terms against each other

But heres what nobody talks about

Google Trends doesnt give you intent. It just tells you the search volume relative to other terms

So you have to go check each one yourself

I take every related term, I highlight it, right click, search Google. Then I look at what comes up

If I see GMBs popping up in the results, thats a green light. That means people searching this term are looking for a local service.

That's my customer

If I see a job board or "how to be a process server" results, skip it. Thats not someone trying to hire you, thats someone trying to BE you

I also skip brand names. Saw one called "server one" pop up. Not a search term, just someones buisness name

So I run through the list. Process server, process service, process servers (plural), private process server, legal process server, process server near me, subpoena service. Each one I Google. Each one I check. GMBs popping up means I add it to my comparison
Once Im done I have a list of actual keywords my customers are typing into Google

Now heres the part most people miss completley

These don't just go on your website

They go on your Google Business Profile services list

Go to your GMB. Click add services. Add every single one of those keywords as a service. Write a small discription. Use the keyword in the discription
even the low volume ones. ESPECIALLY the low volume ones

Because if you have "subpoena service" listed and the other process server in your city doesnt, when someone searches that exact term, Google has to pick somebody. Its picking you because you're the only one who told it you offer that

You're not making Google guess. You're telling it exactly what you do
most of your competitors are going to leave that section blank or with one generic service. That's your opening
Read 5 tweets
Mar 26
51% of window tinting reviews go completely unanswered. Over half. Your future customers are reading those ignored complaints right now and calling someone else 🧵👇 Image
I analyzed 736 reviews across 5 real window tinting businesses in Houston. Here are the 5 Google Profile fixes that take about 30 minutes total. Image
20% use 'Auto glass shop' as their primary category — triggering windshield repair searches instead of tinting. The average description uses 417 of 750 characters. Top shops average 159 photos. Image
Read 8 tweets
Mar 26
I analyzed 542 reviews across 8 stucco contractor businesses. 63% are using the wrong primary Google category 🧵👇 Image
Only 37.5% use 'Stucco contractor' -- the rest scatter across 'Home inspector', 'Masonry contractor', 'Construction company.' Descriptions average 364 of 750 characters. 38% of reviews go unanswered. And the average profile has just 15 photos. Image
Swipe through to see all 5 fixes -- the category fix alone takes 30 seconds. Image
Read 8 tweets
Mar 26
I analyzed 39 reviews across 2 solar panel installer businesses. Their Google profiles are almost completely empty 🧵👇 Image
Average description: 12 characters out of 750. Average photos: 0. 41% of reviews go unanswered. 50% don't list any services. And the one business that does list services? It lists 'CCTV Cameras' -- not solar. Image
Swipe through to see all 5 fixes -- this niche is wide open. Image
Read 8 tweets
Mar 26
I analyzed 28 reviews across 2 retaining wall businesses. 79% of their Google reviews go completely ignored 🧵👇 Image
Only 21.4% of reviews get a response. Descriptions average 410 of 750 characters. Average photo count: 97. And only 50% post updates -- Google sees the rest as inactive. Image
Swipe through to see all 5 fixes -- the review response gap alone is a massive competitive advantage. Image
Read 8 tweets

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