James Clear Profile picture
Nov 5, 2018 51 tweets 14 min read Read on X
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I spent the last 6 years researching, writing, and thinking about habits. The culmination of this work was my recent book, Atomic Habits. (Now a NY Times best seller!)

In this thread, I'll share tweets from myself and others that illustrate some key lessons I learned.
Habits are the compound interest of self-improvement. They don't seem like much on any given day, but over the months and years their effects can accumulate to an incredible degree.
Good habits are the foundation of health.
Good habits are the foundation of knowledge.

Good habits are the foundation of productivity.

Habits are the foundation of nearly everything.

With good habits, life can be easy. Without good habits, life is nearly always a struggle.

Despite their power, habits are easy to overlook on any given day. Making a choice that is 1% better or 1% worse seems insignificant. We have trouble understanding how our daily actions compound and get disappointed when we don't enjoy linear results.

The human mind seems to have a tendency to get emotional over every peak and valley, but the power of habits is realized in the long-run. It is a hallmark of any compounding process: the most powerful outcomes are delayed.

The influence of habits becomes more apparent as you grow up and get deeper into life (into your 30s, 40s, and beyond). Suddenly, the true impact of your daily choices becomes strikingly apparent.

Your habits set your trajectory in life. If you want to know where you'll end up, just follow the path your habits and see how they will compound 10 or 20 years down the line.

Basically, your daily choices are easy to overlook early in life and then you turn around one day and...

This is why understanding how habits work and how to shape them to your liking is such a crucial skill. It enables you to make time your ally rather than your enemy.

Developing a deep understanding of the fundamentals of habits and human behavior gives you an edge at work, in relationships, when investing, and in daily life because it is one of the few, reliable factors in a rapidly changing world.

When you understand how habits work, you can leverage them to your benefit.

Modern society is filled with life hacks, shortcuts, optimizations, supplements, and get-rich-quick schemes. All in an effort to achieve more. But in the long-run, mastering your habits is perhaps the most realistic and reasonable superpower in life.

Changing your habits is not merely about changing your results. It's also about changing your identity, your beliefs, your self-image.

It’s hard to change your habits if you never change the underlying beliefs that led to your past behavior.

Identity can hold you back:

- I'm terrible with directions
- I'm not a morning person
- I have a sweet tooth
- I'm bad at math

Or build you up:

- I'm the type of person who doesn't miss workouts.
- I finish what I start.
- I read every day.
- I'm a writer.
True behavior change is identity change. When your behavior and your identity are fully aligned, you are no longer pursuing behavior change. You are simply acting like the type of person you already believe yourself to be.
In Chapter 2, I refer to this strategy as "identity-based habits." Start with the type of person you want to become and then build small habits that reinforce that identity.

The Habit Loop

To better understand how a habit works and how to improve it, let's divide a habit into four stages.

1. Cue
2. Craving
3. Response
4. Reward

These four stages create a feedback loop. Your mind is endlessly running this loop and learning from its experiences.
I don't have space or time to break down all the details of this loop and how to use them to build good habits and break bad ones (that's what the book is for), but I will highlight a few interesting areas.
Stage 1: Cue

Your brain remembers the past so that it can better predict the future. One of the key ways it remembers is by associating cues in the external environment with past experiences.

As a result, the physical environment plays an important role in prompting your habits. As I write in the book, "Environment is the invisible hand that shapes human behavior."

Change your environment and you can often change your habits.
This is why it is often hard to stick with habits when you are traveling. You are suddenly in a context devoid of all the cues that your habits and memories were tied to.

You can use a similar approach to take control of your habits at home.

Want to watch less TV? Remove the TV from your bedroom.

Want to spend less money on electronics? Stop following unboxing videos and tech reviews on YouTube.

Reduce exposure to the cues of bad habits.
Stage 2: Craving

The second stage of the habit loop is all about how you interpret the cue. It's about the prediction you make and the meaning you assign to the cues in your life.

Make a different prediction and you'll take a different response.
Cravings occur because your brain holds a record of your past experiences and outcomes and then tries to map those onto your current circumstances to predict the most rewarding response.
In many cases, the most rewarding response is determined by who we are surrounded by at the time. Humans are social creatures are our desires (cravings) are heavily influenced by the opinions, praise, and respect of others.

Everyone is wired to care about the opinion of others because it helps us when others like us. For our ancestors, earning the respect of those around them and belonging to the tribe was often a matter a life and death.
Everyone wants to belong and you can use this inclination to help you build better habits.

One of the most effective ways to build a new habit is to join a group where your desired behavior is the normal behavior.
Stage 3: Response

The third stage of the Habit Loop is when the actual behavior occurs. The crucial consideration at this stage is this: "How easy is the behavior?"
Energy is precious and the human brain is wired to conserve it whenever possible. As a result, we often find ourselves sliding into the most convenient option, not necessarily the best option.

I am reminded of what @EdLatimore wrote after getting an Amazon Fire TV Stick: "Why do people even bother trying at life when it's this easy to be entertained?"

The answer is: most of us don't. We live in a world of hyper-convenience and our behavior follows naturally.
Humans love convenience. This is one reason having a job with a short commute can lead to a surprising jump in happiness.

Make your habits easy. The less energy a habit requires, the more likely it is to occur. Your objective is to make it easy to do the things that pay off in the long-run.
Stage 4: Reward

Finally, there is the reward. This is the benefit or outcome of your habit. Said another way, "How does this habit serve you?"

Every habit (even a bad one) serves you in some way. Overeating eases anxiety. Smoking calms nerves. etc.
When it comes to building good habits, it is crucial to choose a behavior that feels rewarding *in the moment.*

The feeling of a positive experience gives you a reason to repeat the behavior again the next time.
There are many styles of exercise, many types of books, many forms of meditation. You don't have to build the habits society says you should build. Choose the form that is most enjoyable to you.

Habits that feel good in the moment are more likely to last in the long run.
What you'll often find is that by starting with the behavior you enjoy, you'll make it a habit. And once it's a habit, it will become easier to stretch into related areas.

This thread is just a sample of what I learned and it won't make the process of building habits painless. Growth will always require discomfort, but my hope is that these ideas were useful for you.

Finally, I must thank the people who worked on these topics before me. I cite many of them in the book (250+ endnotes), but I want to publicly acknowledge a few: Leo Babauta (@zen_habits), Charles Duhigg (@cduhigg), Nir Eyal (@nireyal), & BJ Fogg (@bjfogg) for their work. Thanks!
If you're interested in learning more, please read Atomic Habits.

It has already been named:

- New York Times best seller
- Wall Street Journal best seller
- USA Today best seller
- Top 10 on Amazon
- Top 10 on Audible
- 4.9/5 stars on Amazon

Thank you!
amazon.com/Atomic-Habits-…

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More from @JamesClear

Feb 23, 2023
5 steps to achieving remarkable results
1. Imagine the outcome you want to create.

Envision where you are headed in great detail. Don't talk yourself out of it. Don't encourage yourself to be realistic. Don't be your own bottleneck at this stage.

What would the magical outcome be?
2. Deconstruct it.

What steps are involved? Who would you need to partner with? What skills would you need to build? What resources would you need to acquire?

What price needs to be paid to make it happen?
Read 6 tweets
Nov 21, 2022
🔥🔥🔥

Today, I'm thrilled to share a new product with you all...

The Atomic Habits Special Edition engraved pen!

You can buy at the link below and get 25% off with the code BF22 (expires November 27).

baronfig.com/collections/ja…

Learn more below... Image
Each pen is laser engraved with a popular quote from Atomic Habits.

There are 3 options:

- 1% better every day

- Every action you take is a vote for the type of person you wish to become.

- You do not rise to the level of your goals. You fall to the level of your systems. Image
The #1 pen joins the #1 book.

Atomic Habits is a #1 New York Times bestseller.

The Baronfig "Squire" was named the #1 best overall pen by New York Magazine.

Now you can get this beautiful pen engraved with the most inspiring quotes from Atomic Habits. Image
Read 8 tweets
Oct 25, 2022
2 million email subscribers! 🔥🔥🔥

So hard to believe. Thank you to everyone who shares a little bit of their time with me each week. I'll do my best to continue to share useful ideas whether in my newsletter, books, or otherwise.

The fun is just beginning! Let's ride!
I started writing on Nov 12, 2012.

Subscribers by year:
Nov '12: 0
Nov '13: 33k
Nov '14: 100k
Nov '15: 215k
Nov '16: 360k
Nov '17: 315k*
Nov '18: 440k
Nov '19: 575k
Nov '20: 960k
Nov '21: 1.35M**
Nov '22: 2M

*removed 100k "dead" subscribers
**removed another 100k
I've said this before, but it's worth repeating:

When I started in 2012, I thought I was too late. It seemed like blogs and newsletters had already peaked.

It’s not too late. Someone is starting the next 1M person email list right now.

If you're thinking about starting, do it.
Read 4 tweets
Aug 14, 2021
My grandpa was one of my heroes.

He influenced my life in more ways than I can count.

He passed away almost 15 years years ago, but today we found this page in one of his old notebooks.

He titled it the “Positive Thinking Principle”

Transcribed below… Image
The “Positive Thinking Principle”

The way you think is the way you act.

The way you act is the way you are.
Always repeat (always): Assume the result accomplished and it will be accomplished.

Make today count — positive thinking.
Read 6 tweets
Apr 2, 2021
How to become a better public speaker:

I've given 100+ keynotes (mostly about my book, Atomic Habits). I'm still not particularly amazing, but I've definitely improved.

And the #1 thing I did to get better was surprising and totally by accident.

Here's what happened...
First lesson: People love good storytellers.

I was never a great storyteller, but I have friends who are. You probably do too. As soon they start talking, everyone is captivated or cracking up.

They have your full attention. Complete engagement.

It's what every speaker wants.
Second lesson: The first thing you need if you want to be a good storyteller (and, by extension, a better public speaker) is good stories!

Seems obvious, but most people don't have tons of good stories. And they certainly can't generate them off-the-cuff.

At least, I couldn't.
Read 11 tweets
Feb 26, 2021
Favor:

I’m looking to hire an amazing freelance video animator (see examples in thread below) for a project.

Who should I work with? Bonus points for links to website/previous work.
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