Once you SEE it - you can never UNSEE it.

Arguedbly the most important personality trait you can foster.

I've thought about this concept every week for the last two years since I heard @EricRWeinstein discuss it on @tferriss' podcast.


"When you’re told that something is impossible, is that the end of the conversation, or does that start a second dialogue in your mind, how to get around whoever it is that’s just told you that you can’t do something?" - @EricRWeinstein
3/ "So, how am I going to get past this bouncer who told me that I can’t come into this nightclub? How am I going to start a business when my credit is terrible and I have no experience?" - @EricRWeinstein
4/ High Agency is a sense that the story given to you by other people about what you can/cannot do is just that - a story.

And that you have control over the story.

High Agency person looks to bend reality to their will.

They either find a way, or they make a way.
5/ Low agency person acepts the story that is given to them.

They never question it.

They are passive.

They outsource all of their decision making to other people.
6/ Person A is low agency.

Person B is high agency. Image
7/ You see high agency vs low agency everywhere.

@paulg says he can describe a good startup founder in two words - "reletnessley resourceful" (high agency)

He says the opposite of this is "hapless" (low agency).
8/ @rabois identifies high agency in employees through a mental model called "Barrels vs Ammunition".

He wanted to get smoothies for his developers who were working late at LinkedIn. Only one high agency intern managed to get the right smoothies delivered at the right time.
9/ @JeffBezos has a framework for identifying high agency friends/romantic partners.

Answer this question:

"If you was stuck in a third world prison and had to call one person to try and bust you out of there - who would you call?"
10/ “Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.” - Steve Jobs
11/ @Schwarzenegger high agency was noted by Bill Burr:

1. Gets famous for lifting weights
2. Becomes the world's biggest movie star despite nobody being able to understand him
3. Marries into the american royal family
4. Becomes governor of a state he can't even pronounce
12/ To help fund AirBnB, @bchesky & @jgebbia sold limited edition cereal boxes called Obama O’s & Captain McCain cereal during the 2008 election.

They raised $40,000 - from selling cereal.

Talk about questioning the story and finding a way.

13/ @peterthiel has a question to help bring out high agency thinking.

"How can you achieve your 10 year goal in 6 months?"
14/ I've heard @naval & @robinhanson call this "Orthaganol Thinking"

You ask questions that look to give you a completely different angle to frame the problem through.

You are thinking sideways, and you can see ridiculous ideas that the crowd missed.
15/ A journalist managed to get a shed in his garden the highest rated restaurant in London on Trip Advisor.

Now that is some high agency behaviour.

16/ "Alfréd Wetzler escaped from Auschwitz through hiding in wood pile that other inmates soaked with tobacco and gasoline to fool guard dogs.

After four nights hiding, he donned a stolen stolen suit and began a 80 mile journey to the Polish border with Slovakia...
17/ "In his pockets, Wetzler carried a report on the inner workings of the death camp, including a ground plan, details of the gas chambers, and a label from a canister of Zyklon B – the gas that the Nazi's used to kill millions of inmates."
18/ He reported he saved 120,000 Hungarian Jews lives through his high agency.

Now that is high agency.

If in doubt, ask yourself, what would Wetzler do?

1. Question everything
2. Bend reality
3. Never outsource your decision making

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More from @george__mack

Jun 7
How to spot high agency people:
Immigrant mentality:

Moved from their hometown, that's a great sign.

Moved from their home country, even greater sign.

It takes high agency to admit you're in the wrong place and move.
The golden question:

If you're in a 3rd world prison and had to call someone to get you out, who would you call?

(This is probably the most high agency person you know)
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Step 1: Watch these videos.

No other steps 🤠
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If given 2 options, pick the one that has more luck potential.

E.g. Cocktail party vs watching Netflix.

Which one has the highest potential for future luck?

Run equal A/B decisions through this razor.
Get Good At Marketing:

The ultimate meta-skill.

It crosses over to every area of life.

If you can create a persuasive ad or landing page, you can create a persuasive CV or job interview.

Lifehack: Most people are awful at marketing.
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Dec 15, 2021
The Frictionless Economy

A mental model for predicting the future...
The directional arrows of progress is a mental model for predicting the future

• E.g. Directional arrows of progress for computers

• The computer gets more powerful, smaller, and closer to our bodies - so you can guess the next evolution will follow the trend. H/T @wolfejosh
The directional arrows of the internet point towards one thing:

We are moving from the friction economy to the frictionless economy.

Every year we are reducing the friction of the online economy.

There is still SO MUCH friction in the system.
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Dec 2, 2021
The advice I'd give my 18-year-old self.

How to re-think university:
You are presented with 2 choices:

1. Go to college - End up without skills, drowning in debt and a meaningless certificate.

2. Don't go to college - End up missing out on social experiences and free time to explore.

Choose your poison.
Mental Model: Orthoganol thinking

Go to college vs Don't go to college.

It's a false construct.

It's not a tug of war with 2 opposing sides.

Don't join either end of the rope.

Think outside the box.

Go to the middle of the rope and pull from there.
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How to get good at marketing:
The best marketing textbook is your bank balance.

Follow the money backward from purchase to awareness.

It's proven to work by your actions. (Not words) Image
Find the highest leverage “Bakers Dozen”

Bakers Dozen = 13, when the customer was expecting 12.

It isn't the 13 that makes the customer happy - it's the unexpected +1

Highest leverage = Largest +1 for customer

Five Guys extra scoop of fries is the best example of this Image
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