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Marketing + Mental Models + Technology = Mack. Clouds & Dirt Newsletter 👉 Marketing agency 👉
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Jun 7 13 tweets 2 min read
How to spot high agency people: Immigrant mentality:

Moved from their hometown, that's a great sign.

Moved from their home country, even greater sign.

It takes high agency to admit you're in the wrong place and move.
Apr 23 4 tweets 1 min read
How to have a psychedelic trip without doing drugs:

Step 1: Watch these videos.

No other steps 🤠 Part 2
Jan 6 16 tweets 5 min read
How to Get Lucky (without being rich): Luck Razor:

If given 2 options, pick the one that has more luck potential.

E.g. Cocktail party vs watching Netflix.

Which one has the highest potential for future luck?

Run equal A/B decisions through this razor.
Dec 15, 2021 15 tweets 3 min read
The Frictionless Economy

A mental model for predicting the future... The directional arrows of progress is a mental model for predicting the future

• E.g. Directional arrows of progress for computers

• The computer gets more powerful, smaller, and closer to our bodies - so you can guess the next evolution will follow the trend. H/T @wolfejosh
Dec 2, 2021 14 tweets 3 min read
The advice I'd give my 18-year-old self.

How to re-think university: You are presented with 2 choices:

1. Go to college - End up without skills, drowning in debt and a meaningless certificate.

2. Don't go to college - End up missing out on social experiences and free time to explore.

Choose your poison.
Nov 29, 2021 13 tweets 4 min read
How to get good at marketing: The best marketing textbook is your bank balance.

Follow the money backward from purchase to awareness.

It's proven to work by your actions. (Not words) Image
Oct 17, 2021 21 tweets 7 min read
I get DM's from founders with the same specific problems.

Here's a public list of marketing tools I recommend:

1. Twemex

Twitter Advanced search on steroids.

Whenever you visit someone's account, see their most popular Tweets of all time in order.

H/T @Julian for this
Aug 24, 2021 4 tweets 1 min read
Biggest win of last 5 years:

• Making friends online

Biggest regret of last 5 years:

• Not making enough friends online Bear market = Friendships based solely on location and luck

Bull market = Friendships based solely on mutual interests and shared beliefs

The flippening is occurring
Aug 18, 2021 12 tweets 3 min read
If I had to give a lecture series on marketing, here's 11 points I'd include:

1. Data is like protein:

It’s valuable - but it shouldn’t be your *only* input.

If all your decisions are guided by A/B tests, you’ll eventually end up with a porn site. 2. The infinite ROI skill stack:

A. Understand how people work - Lindy.

B. Understand platforms + culture - Ever-changing.

Live in the barbell.
Aug 4, 2021 4 tweets 1 min read
Peter Thiel on momentum. Image The genius of this is the emotions it causes - it creates fear and inspiration at the *same* time.

3D chess.

If he cared to write advertising copy, he could sell sand to a desert.
Aug 2, 2021 4 tweets 2 min read
Marketing Synergy Maps > Marketing Plans

Walt Disney’s in 1957 is the most iconic example. @ColinandSamir recently showed examples of this with modern media
Jul 16, 2021 4 tweets 1 min read
How to understand anybody’s opinion:

• Follow their media diet. Crazy thought:

Media diet > Food diet

The media diet informs the food diet after all.
Jun 1, 2021 4 tweets 1 min read
Being productive ≠ Looking productive

Being busy all day can look very productive but can be insanely unproductive.

In contrast, internet rabbit holes can look very unproductive but can be insanely productive. Knowing this doesn't seem to prevent it either

It STILL looks productive or unproductive - so your mind believes it is.


The only way out of the illusion might be to ignore it and focus solely on historical ROI - rather than how it looks.
May 10, 2021 20 tweets 8 min read
THREAD: The top 0.1% of marketing mental models.

Compressing a 6-year career into the best 8 ideas: 1. Contrast Is A Drug

• Rolls Royce stopped exhibiting at car shows

• They started exhibiting at private aircraft shows

• "If you've been looking at jets all afternoon, a £300,000 car is an impulse buy. It's like putting the sweets next to the counter" - @rorysutherland
Apr 22, 2021 4 tweets 1 min read
At the top of Maslow's Hierarchy, there's a hidden door on the roof which reveals a new level:

• Life extension. For yourself and everybody else.

So sad watching people age and die of diseases. Irony:

The hidden door at the top takes you back to the bottom of the pyramid.

Apr 12, 2021 20 tweets 9 min read
THREAD: The top 0.1% of ideas I’ve stumbled upon on the internet.

The rabbit holes (without the distractions). 1. Directional Arrows of Progress

“Study the undeniable arrows of progress.” - @wolfejosh

• The future is kinda like a crossword puzzle.

• Nobody is going to spell out for you - but clues exist.

• Wolfe uses the trend line of history as clues for the future.
Mar 24, 2021 5 tweets 1 min read
Paradoxical truths:

• The best marketing never looks like marketing.

• The best salesperson never looks like a salesperson. Tough to understand. Even tougher to apply.
Mar 22, 2021 31 tweets 10 min read
Francis Ngannou is fighting for the UFC heavyweight belt this weekend.

His life story >>> Any movie that exists

It's criminally overlooked.

THREAD... • Francis is often described as the most physically gifted athlete the UFC has ever seen.

• However, I would argue as impressive as athleticism is... His brain is better.

• Francis' story has been criminally underlooked by the media. It deserves to be a Hollywood film.
Mar 14, 2021 15 tweets 7 min read
"The computer is the bicycle of the mind." - Steve Jobs

In 2021, we're all digital cyclists.

Here's 9 tools + hacks for your digital bike.

THREAD... Why is the computer the bicycle of the mind?

• Steve Jobs read a study that measured the locomotion efficiency of species on earth

• The condor used the least energy to move a Kilometer

• The highlight of mother nature - human beings - came 3rd of the way down the list
Mar 13, 2021 5 tweets 1 min read
Width metrics:

• Impressions
• Followers
• Likes
• Views

Depth metrics:

• DM’s
• Super fans
• Word of mouth
• Remembering it 6 months from now

All the long term wins for businesses and creators are going to those who invest in depth. The biggest problem internet companies + creators face:

It’s much easier to measure width metrics than depth metrics currently.
Mar 7, 2021 14 tweets 4 min read
How one kid started knocking on millionaire's doors.

High agency + internet connection = 🔥

THREAD... • Reggie grew up a poor working-class kid.

• He lived in Woolwich tower block in East London.

• This is a notorious area for gangs.

• Reggie had been expelled from school and had some trouble with the law growing up.