This is a powerful cognitive bias, and the one that's probably most responsible for you staying stuck in your dead-end way of doing things instead of breaking out.

What is it?
The mind's inability to remember what it was like to not know something.
At first glance you may think this is a relatively unimportant thing. Completely harmless.

But it's robbing you of your freedom. Here's how.

To understand, we're going to use an example from my life: Magic Tricks.

I'm a professional mentalist; I've performed in Vegas.
I know how the mind works, and I understand why the simple methods of magic are so powerful; they leverage exactly these kinds of mental hiccups. So, here's the example.

I do a trick, and you want to know how it works. You'll do ANYTHING. Pay me $100, even. Great! Pay up!
You pay me $100, and then I sit down to teach you /exactly/ how the trick works that you couldn't figure out.

I show you the "secret" that is actually pretty simple, but elegant in how it tricks your mind. You see just how simple it is and then CLICK: the curse of knowledge!
You say, "That will never fool anyone!"

Sidenote: If you're reading this right now, and you think I'm making this up; I've had EXACTLY this process happen literally 1,000s of times when I worked at a magic shop in Universal Studios in Orlando.
People will pay money to learn the trick, learn the trick, and then their mind can't conceive of how things were 2 minutes before. They're cursed with the knowledge of the secret, AND THEY THINK EVERYONE ELSE KNOWS IT BECAUSE IT'S SO SIMPLE.
It's an evolutionary narcissism at play. We're concerned with ourselves. Reference all experience through ourselves. And have a real tough time imagining someone else's experience, even for a SECOND.

This is the curse of knowledge. You can't imagine life without what you know.
This influences all aspects of your life. And worse? Your business.

You know a lot more about whatever you're interested in than I do. I don't have your experience. I'm not cursed with your knowledge. That means what you know is valuable if I'm interested in your hobby.
But, due to your curse of knowledge, you think, "Well, everyone knows that! There's nothing I could say that anyone would want to hear."

Oh really? How much money have you spent learning all that stuff before you understood it? Hundreds? Thousands, maybe?

And it's not valuable?
The simplest thing to you is incredibly complex & complicated to anyone else who hasn't had the time & experience that you have. What you think is perfectly obvious is entirely hidden behind the veil of ignorance.
Now you see why it's so dangerous.

You're giving up the opportunity to teach others who would pay you for what you think is obvious. THE FACT IT'S OBVIOUS TO YOU IS PROOF YOU SHOULD BE SHARING IT. That means you're good at it.

But be careful.
The Curse of Knowledge™ can mess you up on this side, too.

You think your students know stuff they don't know because you assume everyone knows where you're starting. They don't.

How you think you should present information isn't necessarily how it should be presented.
Your way of organizing info makes sense to someone w/ a complete understanding of the skill/area you're talking about, but is probably entirely wacky to someone who has zero previous experience.

You'll think they're on the same page as you & they're wandering the library lost.
As my high school debate teacher told me: "You gotta get 'em in the car before you drive off. You can't speed by at 70mph and expect them to hop in."

You have to figure out where they are, start with relatable examples, and then slowly move on from there.
Where will you be meeting them?

When you truly, deeply, thoroughly understand how big this curse is you'll unlock so much potential to share valuable knowledge.

(Which is ironic because now you have knowledge of the curse of knowledge, and that'll mess you up for a week or two as you think through THAT.)
In Conclusion
Pull your head out of your own curse of knowledge ass, figure out who wants to pay you for this "totally obvious stuff" and go sell it!

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with WingChunBook.com ⁍ Available Now

WingChunBook.com ⁍ Available Now Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @wingchun_life

Sep 27, 2018
There was a young archer who was winning competition after competition. Riding high on success he challenged the old master to a test of skills.

The young archer let the first arrow loose and it landed dead center of the bullseye. The second found its way home too.
"Ha! Beat THAT, if you can!" he boasted.

The master smiled nodding his head slowly. "Impressive. Let's take a walk," he said as he headed towards the nearby mountain.

Up they climbed all afternoon. The master said nothing. The young challenger grew more curious.
They finally reached a deep chasm with an old fallen tree acting as a natural bridge. The master calmly strode to the middle of the log, called a distant tree as his target, took aim, and let the arrow fly.

Dead center of a tiny knot in the trunk.
Read 6 tweets
Sep 8, 2018
Why is mindset so important? Sit down by the fire & let me tell you a story about a process I see all the time in my coaching experience.

Potential clients (whether its business coaching or personal/physical) will hop on the phone for a 45 minute deep dive into their situation.
This call is designed to help them clarify their real issues, identify where their roadblocks are, define their vision for future success, and plan a route to get there. It's the most valuable 45 minutes they're likely to spend for the whole year.
It's exactly the same processes I've used to create opportunities for myself that take me around the world, work with the US military, appear on national TV, navigate prolonged high stress environments, and more.

I operate on elite levels and know how to get people there too.
Read 20 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!


0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy


3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!