it's very common/easy/exciting to start the process of adding new content or functionality to a UI by designing a new interaction/or style. most designers start this way but every new interaction model and/or visual style adds cognitive load...
... "why/how is this different? how do I use it? etc" instead it's best to start with existing interaction models and treat new ones as a last resort. here's a simple way to enforce that yourself:
1. list out the interaction models in your product
2. explain what each one is there for; justify its existence in words
3. when asked to add something new, go through this list and see what is most appropriate
4. if none fit, try cramming into to the closest one
...
... 5. if it totally doesn't work, consider adding a new interaction model to the list but define it clearly/tightly

not as much fun as designing something new, I know.
but making things easy to use is hard. especially as they grow.

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More from @LukeW

29 Aug 19
how can we maintain great user experiences on the Web in the face of business pressure? let's look at app install promos as an example... 1/6
a full page app promo that blocks people from entering a site can appear successful. "look 9% click-through on the button!" but a whopping 70% of visitors abandon it completely: no click on install & don't go to Web site.
2/6
removing the promo led to a 2% drop in app installs but a 17% increase daily active mobile Web users, which is a metric most businesses would love to move so dramatically. 3/6
Read 6 tweets

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