1/ It's wise to constantly evaluate the opportunity cost of your job:

What you do vs. What you could do

In the tech industry, a comparison is often drawn between working at a startup vs. a big company. When I started working at Facebook, I thought about this a lot. (1/20)
2/ To compare different paths, we use values like personal fulfillment, learning potential, autonomy, compensation, community, impact on the world etc. Ideally, you work in a job which maximizes the values that are most important to you.
3/ Your job's opportunity cost depends on how well your job satisfies your essential values, compared to the next best alternative. Most people are pretty good at evaluating the values of their current role.
4/ This is especially true for values that can be easily measured and compared, like compensation. It's harder for values like fulfillment, which require a lot of introspection and can be difficult to compare concretely.
5/ Output, or "impact", is an important value for many people. It's often cited as one of the primary benefits of working at a big company (your input will impact a lot of people, in some cases *billions* of people).

Let's refer to the scale of your impact as "surface area".
6a/ When considering impact, there is one crucial variable which is often overlooked: efficiency. By this I mean, how much input (effort, time) is required to produce your desired output, without waste. Another way to refer to efficiency is "pace".
6b/ Calling it "pace" places a small bias on *time* as a fraction of input, which lets just accept for now. A longer essay could be written about *effort* as it relates to efficiency, but that's for another time.
7/ If you value impact you have to think about efficiency. The relevant equation sort of looks like this: pace x surface area = impact.
8/ So how is impact affected? Well, before we added pace as a variable, the equation was pretty straightforward: the job with the largest surface area would deliver the most impact.

Pace has a dramatic effect on this equation.
9/ At a big company, the surface area is massive but the pace is very slow. It could take 2 years to release something that was built in 1 month.

At a startup, the surface area is small but the pace is very fast. You could release something tomorrow that was built today.
10/ This changes how impact is calculated, and how you should think about opportunity cost. If you don't consider pace, you will be misled into thinking that time isn't relative, which is an *expensive* miscalculation (like on Interstellar's water planet where 1 hour = 7 years).
11/ Basically one-day-here DOES NOT equal one-day-there. You need to think about impact on a much longer time horizon to properly account for pace.

Many people do not do this, which is why I'm tweeting about it.
12/ Now, it's possible that massive surface area, even after inefficiency dilution, still returns acceptable impact. Your opportunity cost equation might still work.

As long as you've accounted for this, then you can be confident in your decision to be wherever you are.
13/ Here is a personal example. The first three years I worked at Facebook, were very efficient. I was learning insanely fast, working with incredible people, and our small team was responsible for a massive product, Facebook Live.

This was an *incredible* experience.
14/ Over time, my role expanded and I started working on all Video products. I worked on Live, Watch, and Social Video. I focused mostly on presence – impactful work that was deeply meaningful and fulfilling to me. I loved it.
15/ As my role grew, so too did the size of the product teams. Team size (when not directly correlated with need) is one of the primary causes of inefficiency.
16/ I'm oversimplifying, but the inefficiencies that came with these inevitable changes, changed the balance of my opportunity cost equation. I had no choice but to quit, as every additional day was actually costing me months (relative to working on the outside).
17/ In doing so, my surface area was substantially reduced, but my pace dramatically increased. This was a trade I was willing to make, given the overall opportunity cost when considered on a long enough time horizon.
18/ Obviously a lot more went into my decision, but "the efficiency equation" as I referred to it internally, was a large part of it.

So I say to you: consider efficiency. If you don't, you might be making an exponentially costly mistake when deciding what to do with your life.
19/ Note: Impact is one of many values that affect opportunity cost. I chose to focus on it here because it's one of the most vulnerable values to inefficiency.

The above is meant to be helpful. Don't be a jerk and get outraged over something irrelevant to this line of reasoning
20/ I'm new to tweet storms. If you prefer normal writing, I've posted the above on a single page here:

alexcornell.com/the-hidden-var…

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More from @alexcornell

Feb 4, 2020
When we launched Cocoon, it was only possible to use the app with a single group of people. You could only be in *one* Cocoon. Today we've added the ability to be in as many as you like.

The new version includes a switcher in the header for venturing between Cocoons.
The single-Cocoon restriction was by design. Equating an app solely with a single group created a unique emotional weight around the entire experience (in addition to making privacy very clear).

In the early days, this was helpful framing to guide people through Cocoon creation.
But in reality, most people are part of more than just one group that could be elevated into a Cocoon. As Sachin describes, the criteria for a Cocoon is very specific, but not uncommon:
Read 11 tweets
Nov 25, 2019
1/ It's been a year since @SachinMonga and I left Facebook. Since then, we've been working on a new app, Cocoon, which is launching today: cocoon.com

Cocoon is a private space for the most important people in your life. You can see an overview here:
2/ The purpose of Cocoon is to keep a small group close over time and distance. Specifically, an interconnected group who want to maintain and enhance their relationship together.

The app is a collection of spaces intentionally designed to accomplish this goal.
3/ My family is everything to me. As we've aged and moved apart, we've relied on technology to stay close. Despite how important our relationship is, the tech we use is really really old (phone, email) and definitely not designed with our *specific* needs in mind (SMS etc).
Read 6 tweets
Apr 10, 2019
1/ We just finished YCombinator. Surrounding Demo Day, we went to a lot of investor meetings. Such conversations are usually well-choreographed, methodical, and formulaic, but their physical conditions can be variable and random.

Let me explain:
2/ The following will substantially (though subtly) impact the flow of a meeting:

1. Furniture
2. Room layout
3. Where people sit

Despite the outsized impact the above can have on the outcome, their configuration is often haphazard.

I have been documenting my findings for you
3/ Before I continue, I should mention that I think about seating a lot. I spoke to NPR once about where to sit at dinner: npr.org/2013/03/24/175…

Maybe I think about it too much.
Read 18 tweets

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