Brits are less trusting of information from social media than other major nations - only 12% trust do so compared to 23% of Americans. Latest @guardian coverage of the #YouGovCambridge Globalism Project theguardian.com/world/2019/may…
When asked to rank parties in order of preference, Labour are still Britons’ overall favourite party, but the Lib Dems ultimately have broader popularity – being more people’s second or third favourite party.
Ranked first
Labour 28%
Conservatives 21%
Reform UK 18%
Greens 17%
Lib Dems 13%
Ranked first, second or third
Lib Dems 79%
Labour 70%
Greens 60%
Conservatives 43%
Reform UK 41%
Overall, fewer than one in five Britons are consistently right-wing in their party preferences, i.e. rank the Conservatives and Reform UK ahead of every other party, compared to 40% who rank all major progressive parties ahead of them.
Having asked the public to rank the main parties, how often does a given party get ranked higher than other parties? Labour are always preferred by more people in every combination, while Reform UK are always the less-preferred party in their 'head-to-heads'.
Labour 65% vs Reform UK 35%
Labour 61% vs Conservatives 39%
Labour 58% vs Greens 42%
Labour 52% vs Lib Dems 48%
Lib Dems 65% vs Reform UK 35%
Lib Dems 63% vs Greens 37%
Lib Dems 62% vs Conservatives 38%
Greens 59% vs Reform UK 41%
Greens 57% vs Conservatives 43%
How Britain voted in 2024: our study of 35,000 voters conducted since the election breaks down the election result by age, gender, education, past vote and a host of other factors 👇
Age continues to be a key factor in how Britons vote, with younger adults mostly backing left wing parties and older adults tending to vote for right wing parties.
How 18-24 year olds voted
Labour: 41%
Green: 18%
Lib Dem: 16%
Reform UK: 9%
Conservative: 8%
Other: 8%
How 70+ year olds voted
Conservative: 46%
Labour: 20%
Reform UK: 15%
Lib Dem: 11%
Green: 3%
Other: 5%
Our latest MRP shows Reform UK winning five seats, including a comfortable win for Nigel Farage in Clacton, with a further four seats in which they are within five points of the leading party
Reform UK winning in…
Clacton
Great Yarmouth
Louth and Horncastle
Ashfield
Basildon and Billericay
Reform UK close 2nd in…
Barnsley North
South Holland and The Deepings
Havant
Folkestone and Hythe
Want to see the results in your constituency? You can delve deeper into our MRP data and find further analysis on our election hub: yougov.co.uk/elections/uk/2…
Our MRP has 131 seats as tossups (i.e. winning party lead of <5%) including one 3-way marginal - Frome and East Somerset, with the Tories, Labour and Lib Dems all on 25-30%.
Education level is also a key factor in voting intention – those with more education qualifications are more likely they are to vote Labour/a left wing party
Low (GCSE or below): 35% Lab / 28% Con (+22% Ref UK)
Medium: 43% Lab / 22% Con
High (degree or above): 55% Lab / 13% Con