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Cody Wittick Profile picture
@Cody_Wittick
Jun 5, 2019 • 3 tweets • 2 min read • Read on X
"Big news"? Not really when you've already been taking advantage of Page Access for years. Playing catch up...
Instagram is giving the brand the ability to boost the influencer's organic post right into feeds outside of the audience of the creator. Like many things on Instagram, it's just one button for the Influencer to toggle to give the brand the right to do that-that's a plus of this
However, you only have the ability use that organic post as an ad. With page access, you can serve whatever you want through that Influencer's page to their audience and to look-a-likes. Interested? @kynshipco @TaylorHoliday
#InfluencerMarketing #instagramads #DigitalMarketing

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More from @Cody_Wittick

Cody Wittick Profile picture
Apr 12
You’ve been lied to. The true profitability metric isn’t ROAS or LTV…

Or gross profit margin…

It’s contribution margin, and if you want to be really accurate, first-order contribution margin.

Below, I break down:

→ The contribution margin formula
→ The importance of first-order contribution margin
→ Why it matters when you’re looking at your ad account
A lot of people look at revenue or gross profit margin as markers of profitability.

These are important metrics, but they’re not the North Star.
The North Star for profitability = contribution margin.

It’s like the CMO meets the CFO.

Here’s what I mean ⬇
Read 9 tweets
Cody Wittick Profile picture
Oct 17, 2023
Media buyers… let’s play a game:

Which of these 3 creatives do you think performed the best in our client’s ad account?
CREATIVE 1 Image
CREATIVE 2
Read 4 tweets
Cody Wittick Profile picture
Jan 13, 2023
I’ll admit it. I was wrong.

ChatGPT is NOT overrated. It will supercharge your influencer marketing.

Here are TWO ways that save you time & money 🧵(prompts included + a strategy to copy).
AI is not gonna be replacing you any time soon. That said, people who are utilizing it will replace ones who aren’t.

Before you keep reading, RT the first tweet and spread the word.

Let’s get into what ChatGPT’s capable of:
1. Influencer Identification
Read 22 tweets
Cody Wittick Profile picture
Dec 16, 2022
In 2015, being ahead of the game in Facebook ads, you made millions.

Fast forward to 2023, there is a gold rush happening in influencer marketing.

Here’s how you can take advantage of it and get the same result 👇
We’ve been in this industry for nearly a decade and generated multi 8-figures for our clients.

There are 3 things that I believe will be a winning influencer marketing formula next year (if you’re quick).
1. Omni-channel marketing with multiple creators
Read 14 tweets
Cody Wittick Profile picture
Dec 9, 2022
Brand + Influencer partnerships = a black market, full of exploitation on both sides.

Here's a better way.

If you’re a brand, you absolutely need to know about this👇
This TikTok continues a trend that we’ve been seeing as brands continue to incorrectly use Influencer Marketing.

Incredibly hiked up prices per post.

No matter what the deliverables are, very few creators are worth $20k for a post.

loom.com/share/54187086…
Influencers have been mistreated and underpaid by brands in the past.

Now it’s shifted toward brands overpaying and being underwhelmed with content.
Read 15 tweets
Cody Wittick Profile picture
Oct 21, 2022
The movie “Smile” was an absolute masterclass in marketing.

On a $17M budget, they brought in $140M in a little over two weeks.

Here are 3 things that their marketing team nailed to make this one of the most talked-about movies of the year:
Outside of Marvel movies, the average person doesn’t know what’s in theatres. Most movies flop because of this.

The team behind “Smile” executed 3 things perfectly, and it made them one of the most successful campaigns of the year.
1. Curiosity
Read 19 tweets

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