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Cody Wittick Profile picture
@Cody_Wittick
Jun 5, 2019 • 3 tweets • 2 min read • Read on X
"Big news"? Not really when you've already been taking advantage of Page Access for years. Playing catch up...
Instagram is giving the brand the ability to boost the influencer's organic post right into feeds outside of the audience of the creator. Like many things on Instagram, it's just one button for the Influencer to toggle to give the brand the right to do that-that's a plus of this
However, you only have the ability use that organic post as an ad. With page access, you can serve whatever you want through that Influencer's page to their audience and to look-a-likes. Interested? @kynshipco @TaylorHoliday
#InfluencerMarketing #instagramads #DigitalMarketing

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More from @Cody_Wittick

Cody Wittick Profile picture
Sep 10
We've built a Meta ad system to help 8-9 figure ecommerce brands grow profitably.

It can handle hundreds and even thousands of creatives per client.

Save this thread breakdown to test high-volume creative yourself. Image
Let me explain what you're seeing:

➝ Top: ASC, campaigns set on a per offer basis
➝ Under it, 5 ad sets/campaign
➝ Each ad set blends creative to diversify

Each ad set holds up to 50 ads.

Then, winning ads rise to the top and get the majority of spend.

Now let's dive in: Image
Week 1: 150 assets

Seeding to creators. UGC/CGC. Branded content.

The "how" doesn't matter as much, as long as it's human-forward.

We run this with elevated cost controls to offset the favoritism of current ads. Image
Read 10 tweets
Cody Wittick Profile picture
Sep 5
No gatekeeping, this one's straight from our internal Kynship playbook.

Here are 9 creative reporting segments we use to guide creative strategy for 8-9 figure ecommerce brands:

(Save this one to improve your creative approach)
Side note:

These metrics are for the top 5-10 creatives MTD, not the whole account.
If you don't have time for the whole thread:

1. Default metrics (P-E-C-S)
2. Ad Name
3. Spend
4. Website URL (offer)
5. Screenshot (GIF)
6. Preview shareable link
7. Thumbstop Ratio (attention)
8. Sustain Rate (interest)
9. CTR (desire)

+ a bonus

Let's dive in:
Read 15 tweets
Cody Wittick Profile picture
Apr 12
You’ve been lied to. The true profitability metric isn’t ROAS or LTV…

Or gross profit margin…

It’s contribution margin, and if you want to be really accurate, first-order contribution margin.

Below, I break down:

→ The contribution margin formula
→ The importance of first-order contribution margin
→ Why it matters when you’re looking at your ad account
A lot of people look at revenue or gross profit margin as markers of profitability.

These are important metrics, but they’re not the North Star.
The North Star for profitability = contribution margin.

It’s like the CMO meets the CFO.

Here’s what I mean ⬇
Read 9 tweets
Cody Wittick Profile picture
Oct 17, 2023
Media buyers… let’s play a game:

Which of these 3 creatives do you think performed the best in our client’s ad account?
CREATIVE 1 Image
CREATIVE 2
Read 4 tweets
Cody Wittick Profile picture
Apr 4, 2023
Is this creator a good fit for your brand?

The best choice fit these 3 criteria:

1. Creative Scorecard
2. Audience match
3. Ad ready

+ what to include in the contract 👇
1. Creative Scorecard.
We're grading on 3 things (1-5).

The three C's will guide you.
First: Are they comfortable, charismatic, and creative on camera?

AKA you can bare watching them talk on camera for >5 seconds.

Grade 1: cringy, unbearable to watch
Grade 5: multiple videos kept your attention
Read 24 tweets
Cody Wittick Profile picture
Jan 13, 2023
I’ll admit it. I was wrong.

ChatGPT is NOT overrated. It will supercharge your influencer marketing.

Here are TWO ways that save you time & money 🧵(prompts included + a strategy to copy).
AI is not gonna be replacing you any time soon. That said, people who are utilizing it will replace ones who aren’t.

Before you keep reading, RT the first tweet and spread the word.

Let’s get into what ChatGPT’s capable of:
1. Influencer Identification
Read 22 tweets

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