Discover and read the best of Twitter Threads about #DigitalMarketing

Most recents (24)

Do you think your attribution model is correct? It's essential to understand attribution models to choose the right #metrics and optimize accordingly.

Find out in just a few clicks!🏃🏃

#EmailMarketing #Shopify #digitalmarketing #socialmedia #ecommerce @googleanalytics
Attribution models allow you to see how many #conversions are driven by each touchpoint in your campaign, whether it's a #social post, #email, or #ad.
This information helps you optimize your #campaigns by adjusting budgets and schedules for #ads generating higher #ROI.
Read 6 tweets
Your #website gets traffic; it is wonderful. But do you know how you achieved and can continue to do it?

To improve your process and #maximize your success, you need to know to use the #data. 📈
#UTM (Urchin Tracking Module) is the perfect solution for digitally-driven businesses that need reliable information about their site traffic. 🙌

It allows you to measure your traffic #data specifically. But how?
First, you need to create your UTM links. You can read here how to do it. 👇
Read 6 tweets
CROONICLE: The 2022 SEO Rules to Improve Your Digital Marketing croonicle.com/2022/01/2022-s… #seo #DigitalMarketing
CROONICLE: Your Guide on Salt Inhalers croonicle.com/2022/01/your-g… #himalayansalt #saltinhaler
CROONICLE: 6 Breathing Exercises to Help You Recharge croonicle.com/2022/01/6-brea… #yoga #yogalife
Read 21 tweets
What should your digital marketing strategy include?

December is all about preparing for the next year's digital marketing strategy and before it's too late, I thought to share this.

Most of the marketers miss out on many of the below.

A Thread...

#DigitalMarketing
1. Results achieved in this year vs previous year

- Number of MQLs generated, from which channels
- Number of SQLs converted, from which content
- Channel-specific traffic
- CTR
- Impressions
2. SMART goals you decided for this year

Example:

1. Reach 300K traffic by December 2022
2. Generate 3000 MQLs by December 2022
Read 13 tweets
#SEO Trends To Prepare For In 2022!

1. Voice Search - create conversational content
2. Featured Snippets such as answer boxes, along with ‘People also ask’
3. Speed Up- Improve your mobile and desktop page load times, or get left behind.

Contd. Thread…
4. Be Mobile Ready - have both a desktop and mobile version of your website, then the Google bot will first crawl the mobile version
5. Video Content -not just as one of the best new SEO trends, but video content also helps you to be seen as an authoritative source
6. Page Experience - Google will take into consideration the user experience of a website in order to rank them appropriately.
7. Ethical Link Building -getting quality backlinks.

Credits Multiple articles and google analytical reports!
#seo #DigitalMarketing #Google
Read 3 tweets
@BillyDees explains how the Ohio does well with technology with the coat or living relativity low. For news it Cleveland was the training group, especially for radio.
#TwitterSpacesDecoded #SocialAudio #TwitterSpaces #LiveTweetBri
Read 27 tweets
When your client calls and asks for a dashboard with new metrics so they can get new money💰

It's really good to help them understand and advise on some key metrics that will show traction and growth trends.

#business #DigitalMarketing
#AI #tech
Here are some of my favorites 🧵
These are also great metrics to know if you are interviewing for a data or product role!
Growth or Traction - Website🌏
✅Total Visitors
✅Unique Visitors
✅Returning Visitors
✅Clicks
✅Click Through Rate (CTR)
✅Subscribers
✅Unsubscribers
✅Customer Acquisition Cost (CAC)
✅Visitor to Subscriber
✅Bounce Rate
Read 8 tweets
Hallo guys ,yuk simak berikut rekomendasi untuk kamu channel youtobe untuk belajar dasar-dasar ilmu data science. Semoga bermanfaat! Have a nice day 🤗

#DataScience #DigitalMarketing
Read 4 tweets
🧵
::: Attribution - is it really BS ? :::

I've seen a steady rise in tweets and discussions around #Attribution;
and many state/suggest that it's a load of crap.

🧵 Read More >>>

#MarketingTwitter #Marketing #DigitalMarketing Image : Chart : Amusing chart, with rises, plateaus and fall
2/*

The majority (but not all!) come from "marketing",
rather than "digital marketing".
And, in many cases, it seems more aimed at things like DigitalAds or SMM, often looking at Last Click etc.

But, why are people saying it;
esp. if they are from "real" marketing?

>>>
3/*

Now, for most of us - the statement is actually true (-ish).
Few of us get to work with hard-attribution (physical tickets etc.).

That means most of us deal with incomplete data,
often with inaccuracies.

But that in no way makes attribution BS or useless!

>>>
Read 17 tweets
5 Stratergies For Better Email Marketing Campaigns

Thread🧵
1. PERSONALIZE YOUR MESSAGE

Personalization means that you use customer data to create a personalized message.

This means that by personalizing your emails, you stand out against the competition.

Personalization can generate $20 in ROI for every $1 invested.
Email subject lines with personalized clients first name can increase open rates by 16% higher.

Tips to help you get started with personalization

•Ask for the right info upfront

•Use a real reply-to email address

•Use your real email signature

@blackhatwizardd any extra? Image
Read 15 tweets
The 7 Important Digital Marketing Pillars For Success - Parag Pallav Talks
A thread🧵🧵
paragpallavsingh.com/2021/09/21/imp…
1. Search-Based Marketing
The first pillar of digital marketing is search engine optimization (SEO). SEO helps you increase your web presence by making it easy for people to find out about your business through the search results pages.

#seo #DigitalMarketing
2. Content Marketing
Content marketing is one of those essential content-based services you need for your business. It should form the building block to your overall marketing strategy.

#contentstrategy #seo
Read 9 tweets
Starting an online course as a #blogger or instructor? See this.

In the last 5 years, and most especially last year 2020, we saw a rapt growth of online teaching which has both benefited the students, course creators, and of course the software/platforms used in creating these
online training courses.

Take for instance, based on the Online Learning Growth Statistics, Chart, and Rate by SaaSprout, it was disclosed that “One-third of the learners that ever registered on a MOOC platform joined in 2020 which majorly was due to the pandemic.
MOOC providers, in particular, benefited immensely by attracting many learners with their free online courses from top universities”.

Going on, we also saw that “Based on findings from a pair of Pew Research Center surveys conducted in spring 2011, nearly two-thirds of college
Read 5 tweets
A quick Friday 🧵on Keyword Harvesting...

We are launching a new item and as I was setting up our PPC campaigns I thought that I would share our general approach to Keyword Harvesting.
Keyword harvesting is the process of constantly identifying and adding the best keywords to your PPC account.

You will most likely start your PPC campaigns with by adding keywords that Amazon recommends or that are top of mind for you.
That's a fine place to start, but if that is where your keyword research ends you won't be able to grow your account.

We start with an Automatic Targeting campaign. Auto campaigns allow Amazon's algorithm to match your ad against any target it deems to be relevant.
Read 9 tweets
1/🧵
::: Writing about covered topics :::
::: Promoting older Content :::

I'll caveat these.
1) Only if you are adding something additional and valuable
2) Put dates on it, and reference the date when sharing

Via @AndyDavies
#SEO #DigitalMarketing #ContentCreation
2/*

: Writing about covered topics :
Chances are, you've clicked on a link to a piece ... and been disappointed.
It's either nigh identical to 1+ other pieces you've read,
or it's just fluff wrapping keywords.

Do Not produce that sort of content.

>>>
3/*

If the topic is already covered, you need to make yours "better".
Add more recent information/data.
Add insights from experience.
Take a different perspective.
Cover aspects the rest miss, or go deeper than they do.

Do Not just paraphrase/spin!

>>>
Read 8 tweets
These 5 practice will help you make the most of every dollar you spend on ads.

Thread 👇

#advertising #marketing #branding #digitalmarketing #design #marketingdigital #copywriting #copywriter #creative #advertisingagency Image
1. Display  high-quality images: 

In any ads you're running You want people to pay attention to your image at first sight.
Remember that's the first advantage you have in grabbing attention, we call that the pattern interrupt @ our agency.
Use the correct image spec and
make sure you use bright and eye-catching images.
Read 12 tweets
E-mail headlines with the highest Open rates which you can steal for your next e-mail marketing campaign 🥷

#emailmarketing #DigitalMarketing
FOMO Headlines😅

Who doesn't hate missing on things ?

-Tonight only: A comfy pyjamas lover dream
- “Your 7-figure plan goes bye-bye at midnight…”
-“[WEEKEND ONLY] Get this NOW before it’s gone…”
Curiosity Headlines🤔

We all want to know everything

-What they eat in prison ?
- Hottest marketing trend right now
-“? a surprise gift for you! {unwrap}”
Read 9 tweets
PPC Marketing dan Google Ads ibarat cincin dan permata dunia digital marketing! Kenapa? Jom baca sini 👇🏻👇🏻👇🏻

Banyak company besar gunakan teknik PPC marketing, tapi apa yang bagus sangat? 🚀🚀🚀 ImageImage
Benda pertama kita perlu faham pasal PPC marketing ni adalah 'pay per click' bermaksud setiap kali ada click, ada pay.

PPC marketing adalah dimana kita akan buat iklan, dan setiap kali ada orang tekan iklan kita, kita perlu bayar pada orang/tempat yang mengiklankan iklan kita. Image
Link yang bertanda 'ad' guna teknik PPC ni. Search engine advertising adalah salah satu bentuk PPC yang ramai guna.

Kita sebagai company akan letak bid pada keyword dan search engine tersebut akan letak ad kita pada ad placement yang berkaitan keyword yang kita pilih.
Read 20 tweets
Dalam post sebelum ni ada baca kan pasal growth hacker kena run experimen untuk tau strategi paling bagus bagi bisnes? 

Tapi macam mana nak run experimen tu pula?? 

Jom baca sini 👇🏻
Bagi growth hacker, penting untuk buat experimen sebelum buat strategi on a big scale. Dan, untuk buat experimen ni juga, ada steps dia. 

Nama step ni G.R.O.W.S process.
#1 Gather ideas - list down idea yang ada, strategi apa yang ada untuk bantu business growth. Letak details supaya anda dan team lebih senang paham.
Read 22 tweets
Flywheel Marketing Mampu Tingkatkan Sales? Jom Baca Sini! 👇🏻👇🏻👇🏻

Flywheel marketing adalah salah satu cara yang dah ramai orang guna untuk tingkat sales. Image
Bergantung dengan konsep flywheel yang nak bina momentum dan kekalkan momentum tersebut, teknik ni ada beberapa komponen penting yang perlu kita faham dan apply dalam strategi marketing, lebih-lebih lagi digital marketing.

Flywheel marketing ada 4 peringkat penting:
1 - Activate. Mencari prospek dari mereka tak tahu apa2 pasal jenama dan produk kita, hingga mereka at least dengar/baca pasal produk kita.

Kita nak yakinkan prospek baru yang produk kita ni bermanfaat dan mereka sepatutnya luangkan masa untuk baca pasal produk.
Read 8 tweets
A thread on Digital Marketing, Types, Certifications and Job opportunities: 👇

டிஜிட்டல் மார்க்கெட்டிங், அதன் வகைகள், பாட சான்றிதழ்கள் மற்றும் வேலை வாய்ப்புகள் குறித்த ஒரு பதிவு:
இந்த மார்க்கெட்டிங் இல்லைனா ஒரு பொருட்களையும் விற்க முடியாது, எந்த பொருள் வேணாலும் எடுத்துக்கோங்க, எல்லாத்துக்கும் நமக்கு ஒரு விளம்பரம் தேவைபடுகிறது. விளம்பரம் எப்படி வேணா இருக்கும் டிவி AD, ஒருத்தர் சொல்லி, பத்திரிகை, வீடியோ, மின்னஞ்சல்... பல வழியில் நமக்கு வருகிறது.
உ: ஒரு தொழில் நிறுவனம் அவங்க தயாரிக்கும் பொருட்களை அல்லது சேவைகளை வாடிக்கையாளர்களுக்கு சொல்லணும். அதை அவங்க விளம்பரமாகச் செய்யாவிட்டால், அவங்க தயாரிப்புகள் என்ன, சேவைகள் என்ன என்று வாடிக்கையாளர்களுக்குத் தெரியாது.
Read 36 tweets
As a #sales exec, you always want to be top-performing and crush those sales quotas, and exceed expectations.

To be this type of salesperson you need 4 key ingredients to become a top-performing salesperson.
Thread 🧵👇
🎯Discipline: Be relentless in your pursuit of excellence. By persistently following sales methodologies, you create and develop the much-needed skillset, mindset, and toolset around the sales process.
🎯Drive: Consistently having the drive to create great sales plans and using sales tools to execute them well, is a vital part of becoming an effective sales leader. Wanting to achieve a sales goal is one thing, but having moved a step further in achieving those plans is what...
Read 6 tweets
Masalah Conversion atau Landing Page?

Saya biasa dapat soalan ini. Macam mana nak tahu iklan yang ada masalah atau conversion tak menjadi.
Paling senang, tengok 2 data.
+ CTR
+ CVR

CTR adalah click through rate... Image
Maksud lain adakah iklan dapat klik atau tidak.
Makin banyak iklan dapat klik, makin tinggi CTR.

Maka secara automatiknya cost per link click akan menurun.

Kemudian CVR = conversion rate.

Cara kira,
CVR = sales/visit x 100

Berapa kadar pelawat website jadi pelanggan.
Apabila CTR rendah, boleh kata masalah berlaku pada iklan.
Iklan tidak berjaya mendapat klik. Jadi baiki:
+ Creative
+ Copywriting
+ Targeting
Read 6 tweets
Ways to market your business online.
If you are a #smallbusiness owner and thinking of starting online. You should read this thread.
#Thread #startup #onlinebusiness #DigitalMarketing
1/5. Invest in #webdev
Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and
interesting, it won’t matter how much time you put into strategy development – you’re still going to lose
customers.
2/5. Use Search Engine Marketing and Optimization
Your company website will become associated with the keywords used to find your services with a strong #SEO strategy. This increases your chances of being the company an individual chooses to work with after searching online.
Read 6 tweets
Slow on leads?

Do this.
1. Select the top keywords your customer searches.

2. Set up exact match keyword targeting in Google and Bing.

3. Launch a landing page that speaks exactly to those terms.
4. Use terms on the page that match the keywords targeted.

5. Perform the 7 second test on the page.

It should answer.

-What do you do?
-What problem do you solve?
-What action do you want them to take?
Read 6 tweets

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