Ikenna Nzimora Profile picture
Jun 6, 2019 21 tweets 6 min read Read on X
Social Media Trends For 2019
===================

I am sharing some data we use in Digital Nexus Interactive, our digital marketing consulting company for decision making on promotions, advertisements and extending our clients' reach on social media.

Remember how the other...
day I talked about Facebook? If you sell ANYTHING on social media,

You are going to love this.

I'll be posting some screenshots from our data report and all.

NOTE, these reports cost an arm and a leg, but hey we say we'll share, so we share.

Are you ready? Let's go there.
A chart showing the popularity & use rate of all the different social media platforms that exist (The one you haven't launched doesn't count 😀).

The grey bar is members they have signed up, the indigo bar is how many of those members use them.

All numbers do not include China.
You can see that worldwide, Facebook and YouTube dominate. For messaging. its Facebook Messenger & WhatsApp, incidentally owned by the same company.

Facebook is effectively the default hub for networking activities, YouTube for
entertainment & WhatsApp for peer-to-peer messaging
But let's come home to Nigeria. After all you sell here right?

So first of all. Nigeria is in the Top 50 countries for use of social media platforms (una dey burn data sha)

Here's a list that shows # of members and daily use by those members of these platforms.

(see last line)
So in Nigeria, FACEBOOK dominates for number of members & number of DAILY users.

They are followed by Facebook MESSENGER, then comes INSTAGRAM (Facebook is enjoying here o), then YOUTUBE, then WHATSAPP.

Infact, it shocked me that more people in Nigeria use YouTube than WhatsApp
Yes, it's a 1% difference but that 1% can represent millions of people.

Onward.

Twitter and Snapchat bring up the rear.

Now as someone who installed Snapchat, didnt understand it and deleted, but who uses Twitter heavily, this one opened my eyes to start looking into Snapchat.
Now this screen will "burst your brain".

It shows how social influences commerce and selling via different age distributions.

Note the first set of numbers for 16-24 year olds? I was amazed. I teach my students to ignore that age group. NOT ANYMORE!

However, I am correct...
you can see from the table, the age group who purchase THE MOST are those aged 25 - 54.

If you've attended my ecommerce classes,remember how I talked about the "Rule of 25-55"?

Here it is in black and white.

For the 16-24 year olds, the trick is in finding something they want.
This age group is definitely what Kylie Jenner cracked, that's helped her build a billion dollar cosmetics brand.

Who will be Nigeria's version of a Kylie Jenner?

Regina Daniels maybe? She has the carriage, complexion and age for it. Whether she has the skills is another thing.
Motivation for using social Media (seen in the screen attached)

"Keeping in touch" however is reducing steadily over the years as reason for using social media & "find funny or entertaining content" is increasing,with the 16-24 age group saying its their major motivator the most
Social Media Use Segmentation

It's great that over 50% of people who use social media are predisposed to buying stuff, a.k.a. they do not mind seeing adverts.

On the flip side, what it means is about half of the time, your marketing message is falling on deaf ears.

So you...
if you're selling on social media,you need to actually do TWICE what you currently do - begging for RTs, blackmailing people to buy, looking for your employer on the TL, etc.

Of course dont do stupid shit. Just post about your business respectfully and in an entertaining manner
The people you're trying to sell to, who do they follow?

See here:

This will help you when you run paid campaigns on Facebook, Instagram and YouTube.

I'd love to share how to know exactly who to target in the ads, Don Jazzy or Kanayo O. Kanayo, but that's a trade secret 😉😀.
And who do 16-24 year olds follow?

See for yourself here.

Mirrors Nigeria's young people a lot.

The World is a country.
And here's what the reports recommends about Influencers:

"Despite this, traditional celebrity endorsements should not necessarily be abandoned totally for influencer marketing.

Brands dont automatically need an influencer strategy."

Take that Nigerian social media INFLUENZAS
Onward.

Now for Social Media Reach:

"98% of digital consumers are using social media...

BUT...

Mobiles are now the primary social device,as the importance of PC/laptops declines rapidly."

In other words if your business is not optimized for a mobile experience, you will die.
DAILY TIME SPENT ON SOCIAL MEDIA (Over the years) and BY REGION.

Just take a look at the numbers. Pay attention to Africa, SMH.

I love it! More attention will mean more engagement.
Average number of social media account held by internet users (see Middle East & Africa in the screenshot):

This means you cannot just sit down on one platform. If you want to grow/expand, you need to reach out to all platforms dominant in your country or countries of business.
SOCIAL VIDEO VIEWING

% of internet users who are Social Video Viewers

Note the age distribution and see how it declines as the ages go up. Also Note the gender distribution.

Then tailor your video content accordingly.
Of course there's more, but "I am tayad".

What I have shared covers most of what you need to know already.

This data was gotten from a global sample size of 113,932. You can see how many people were polled from Nigeria in the screen below.

Now go use this.

Cheers.

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More from @ronaldnzimora

Aug 28, 2023
Ladies and Gentlemen, shall we?

"How A Tiny Jar of Yellow Cream Made Me Millions, Paid For A House and Became my first Breakthrough E-Commerce Product"

This thread will be in three parts.

Part 1: The background

Part 2: How I did it in 2012/2013.

Part 3: How you can do it in 2023.

Each part will be a separate tweet in the thread.

Let's go! (it starts with next tweet below)
Part 1 - The Background:

So before the period these events happened, I had sold physical products.

My first attempt was as an affiliate selling Pogo Sticks on Amazon.

Then in 2010/2011 selling a product that shall not be named, LOL!

That product made me good money but what you are about to learn knocked everything else out of the park.

Here's the story.

In 2012, I decided to stop selling "the product that shall not be named". I was simply tired of selling it.

I wanted something different.

And easier this time.

So I defaulted to selling information, or "air" as I like to call it? Why so I call it "air"?

Because you have nothing physical to deliver.

I just found it simpler (now I am very certain it's not, trust me on this one).

Anyhoo, now that that I decided to sell ingormation.

The question was, "what information should I sell?"

I couldn't think of anything but I knew where to go and do some research.

Nairaland.

Yes I know the owner is a rabid idiotic bigot, and yes I know the site is on it's last legs, but 10 years ago, that site still had some of the best content content creators and contributors updating content and keeping information you found there relevant.

Back then, if you wanted to feel the pulse of what Nigerians were looking for, it was where you went.

Nairaland in 2012 was the 4th most visited website in Nigeria after Google, Facebook and Yahoo. Youtube was 5th! That's how influential that site was at the time.

Today's it's gasping for breathe and has become a den of ethnic hatred.

Anyway, not to digress.

Where was I?

Ah yes I remember. I went to Nairaland to do some research.

Because I was selling information, I knew that the best niches were in the following spaces:

(1) health/wellness

(2) money/wealth

(3) sex/relationships

There are the three biggest markets for selling "air" and if you look around, anywhere and at the among the top people who sell "air" - including fiction authors, religious leaders, thought leaders, etc - you'll find that 80% of their books, courses, live talks all revolve around one or a combination of these three topics.

You say John Grisham doesn't sell anything related to either of those three?

Well, you're wrong. If you read his novels (I do), they revolve around sex/relationships in the context of law.

Again, let's not digress, I'm sure you get the point.

So I wanted a topic I could create a short report on to sell, and I wanted it to be from any of these niches.

I did not want it to be money/wealth, because every Obinna, Ojo and Haruna was selling something in that niche.

I was left with health/wellness and sex/relationships.

So on Nairaland, where conveniently, the posts were already categorized according to niche topics.

Now Nairaland censored sex topics, so that too was out. This meant I had to just click on the "health" category.

When it opened, I clicked on "views".

Look, I am describing this this way because you can literally go to that site and do it exactly as I am describing it.

Why did I click on "views"?

Because when you do so, the posts in that category are rearranged based on the number of times each one has been viewed, starting from the highest to the lowest.

And what "views" means is READERS.

This means that if people are reading a particular post, they are INTERESTED In the topic!

Simple logic eh.

Now once I had clicked on "views", I now had to to go through the list of posts to see which one looked like something I could expand on with more information from other places I'd do research like Google and package it into a PDF I could sell.

As I scrolled through, my eyes fell on it.

The topic.

I can't remember the exact title, but it was something along the lines of "How to Remove Stretch Marks from Your Body" and the post had over 500,000 views!

I was amazed. I knew I was on to something immediately I saw it.

Now everybody knows, even if they don't admit it publicly that ladies and even older women HATE stretch marks, especially in areas of their body that could be exposed when they wear certain clothing - arms, thighs, legs, bum, stomach.

I suspected they would do anything to hide it.

So I opened the post, copied it, threw the entire thing into Google (it was just a list of 10 herbs/vegetables to eat on a long term basis to fix the skin and how to combine them) and Google of course gave me more sources.

Then I began to open more webpages, and collecting more information.

In about 2-3 days I have my report ready. It was about 10 pages long.

Now that list I got from Nairaland, the person who posted it had included a phone number literally saying, "If this method is slow for you, there's a cream you buy that will give you faster results. Call 0803-XXX-XXXX if you need it."

I added that same phone number to the end of my report too. My thinking was, well it wouldn't hurt, right?

I didn't even think to call the number to see if it was working.

I called my report, "The Permanent Stretch Mark Solution: How to Eliminate Ugly Stretch Marks from Your Body, Once and for All".

Then I designed a cover for it, wrote a salesletter for it (if you don't know what a salesletter is, google "direct response salesletter"), then set up a website where I put the letter, with instructions on how to pay for the report.

It was my bank details (that's how we did it before Paystack). When they paid, they sent an email with their male, email and phone number to an email address provided.

The price of the report? Only ₦2,500.

I then went on Facebook where I created an advert targeting women age 25-55.

Literally the next day, magic started to happen.

Sales started coming in.

Every day on a budget of $5 (₦600 or so) per day, I would get 7-10 sales, some days 15 sales, some days 20.

I was literally minting money with this thing.

Remember, how I said they were sending an email with their name, email and phone number after they paid to an email address provided for payment confirmation?

What happens next is in Part 2:
Part 2: How I did it in 2012/2013.

Welcome again, let's continue.

So what would would happen was I'd open the email, copy their email, paste it in and forward a link to them from where they could download the ebook.

This link had an opt-in form with an autoresponder (again google this if you don't know what it is) that would collect the same details from them and redirect them to a secure page on the website where they could downlaod a PDF of the report from.

They autoresponder also forwarded an thank you email to them with the link. and if they had any questions, all they needed to do was hit the reply button to that email and send me a reply email.

So life was merry, I was selling an average 10 reports per day, making 25k daily on this one report, launching more reports on other topics.

Until one day, I think about 4 months later, I had a hunch to go and check my email, the one I had connected to that autoresponder where they could contact me if they had any issues (I agree it was sloppy to not have checked).

And when I did, I saw there were like 150 emails in there.

I started opening them to read, took me the entire day, and 90% of these emails were like...

"I read the ebook, fantastic but I called the phone number at the end for the cream but the number is not going through. Send me another number, and how much is it?".

My jaw hit the floor!

What?? These ladies bought the report and also wanted to buy the cream?

So I started calling the number and lo and behold it was not going through.

Then I had an idea.

"Why don't I just get the cream myself and sell it to them?"

And that's what I did.

I hopped on , searched for "stretch mark cream" and this product popped out.

It was called Pasjel.

This one company was selling it.

I messaged them and asked how much. They said it was $2 a jar, so I ordered 100.

In about 2 weeks, they were in Nigeria and cleared Customs.

Then I went back to my autoresponder, typed an email and sent it to every one who had bought my report saying essentially:

"Hey guys sorry for not being available for a while. I was working hard on the cream for you. If you wanted the cream, it is available now. Call this new number(insert phone number I have just gotten). Price is ₦15,000"

Didn't even think of it too much. I just used the first price that came to mind. ₦15,000.

One hour after I sent that email. I got an alert for ₦15,000.

Jesus!!!

In about one month I sold them all.

Then I ordered 300 more, stopped selling the ebook and started advertising it for FREE.

When you clicked my ad, you filled a form that redirected to to a page where I copy-pasted the entire content of the report.

At the end was my offer for Pasjel and how to pay to get a jar.

Sales went through the roof.

After that I ordered 500 units.

Then I did something STUPID.

I started doing E-Commerce seminars teaching people how I did it and gave them the name of my product and the Alibaba link to the company I bought it from.

You see I had no private-labelled the product. I should have imported it with my own brand name, all it would have cost me was an extra dollar and they're print my own label and stick it on it.

Well, trust Nigerians to be lazy. They went on ahead to go to the same company and ordered the same product, after all, I had told them it was selling right?

Now suddenly they had the same product that I did, and no differentiation.

No, I am wrong. They had a differentiation.... PRICE.

They undercut me on price.

They copied my entire salesletter and started selling theirs for ₦15,000.

So I wrote a new salesletter for myself, and reduced my price to ₦10,000. I was still making bank, after all I was getting the product for around ₦700 (including Customs clearing) and shipping it to the remotest part of the country for ₦1,000.

So the copied my new salesletter and started selling for ₦7,500.

Then I wrote a different salesletter again and matched their ₦7,500 price, and still sold better.

Then they copied that salesletter and started selling for ₦5,000.

At this point I gave up.

You can't win a price war with people who are determined to be bone-headed even if it's clear it's leading them to zero profits.

I stopped selling it and moved on to other things, but all in all, it was a hefty pay day. sold around 5,000 units, used the money to get a flat in Lagos, flexed, wasted a bit of it, learnt lessons.

But wait! There's more in Part 3 below.
Read 4 tweets
Jun 7, 2023
The Lagos State House speaker said they would raise bills to "protect Lagos Indigenes from investors buying up lands, building real estate".

Mudashiru Obasa, Speaker of the Lagos State House of Assembly, announced the state would pass legislation to "safeguard its indigenes".
Once this Law is passed, according to him, many land documents will be revoked.

“Going forward in this wise, we're going to employ all legislative instruments for the support of the indigenes of Lagos.

“There would be laws and resolutions in the areas of economy and commerce...
property and titles and WE WILL REVERSE ALL that is reversible to protect the interest of the indigenes,” he said in his acceptance speech after he was unanimously elected as speaker of the assembly.

I see the future before it happens.

That's why I sold all my stuff and left.
Read 4 tweets
Apr 17, 2023
AN ADDENDUM

I forgot about addressing a topic - living a fake life.

I really don;t know how an adult will be told not to live a fake life.

Like how?

Ladies & Gents, do not do it.

If you want to last long in business, do not fake anything - not jewlerry, or houses, or cars...
or anything else.

Because people KNOW YOU. You destroy trust with them and even beyond that, the disconnect in your spirit reflects in your marketing and sales attempts.

The world is spiritual and if there's a disconnect, it'll show and it's only a matter of time before you...
fizzle out and disappear.

I can give you a long list of names of people who over the last 20 years were BIG online but who today are nowhere to be found.

Because they faked it.

I can then give you a shorter list of those who didn't, fake it, and who are still here today, BIG!
Read 4 tweets
Apr 17, 2023
So if you are in internet marketing or plan to be, follow this thread.

Many of you have suggested a Twitter Space. I refuse.

I don't like Spaces. I like threads.

So let's go. (continues below)
The first thing I am going to say is, in the course of this thread, I will be speaking generally, not specifically about any one person, however some of the things I say may seem to some people like I am talking about them. I assure them I am not, but if they think I am and...
take it personally so be it.

If the shoe size you, wear am.

The second thing I am going to say is, if because you do not like the things I say in this thread, to the point where you try to defame me or do anything similar, be rest assured I can fight. I like fight die.
Read 40 tweets
Nov 2, 2022
Ladies and Gentlemen, we begin🧵

On the 11th of January 2021, fresh out of multiple surgeries for a kidney ailment that nearly took my life, penniless from spending everything to stay alive, and being unable to think of anything else to do, I joined a network marketing company..
and hosted a webinar announcing same.

Over the next 2 months, we had over 600 join my team which we called KAIROS (shout out to @etomikash for the name), generating over ₦147 million naira in sales.

This money we paid it back to the company IMMERI so they could send the...
products the monies were paid for, and we got back around ₦8 million back as commissions from the company.

It simple was not right.

Of curse as the leader of the team, I had made around half of the ₦8 million, but I was displeased that we sold nearly $400,000 worth of...
Read 28 tweets
Oct 5, 2022
Here you go.

Headline/Subject Line: How Peter and Paul can Make You a Lot of Money with Amazon KDP

If you want to make money online, (without selling I might add), study Peter and Paul.

No, not the Peter and Paul of P-Square.

Those ones are always fighting, and then making up
and then fighting again.

I mean the Peter and Paul of the Bible.

If you have read even 1 page of the Bible, you'll know Jesus anointed Peter head of his church when he said "your name is Peter which means the Rock and on this Rock I will build my Church".

Paul on the other...
hand was a Roman enthusiast and Jew whose life mission, surprise surprise, was to kill Peter and all of Jesus followers before he was "arrested" on the way to Damascus in pursuit of Christians, and later became a Christian himself.

Anyway, enough with the preaching. you want to
Read 10 tweets

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