Ikenna Nzimora Profile picture
Businessman
76 subscribers
Aug 28, 2023 4 tweets 10 min read
Ladies and Gentlemen, shall we?

"How A Tiny Jar of Yellow Cream Made Me Millions, Paid For A House and Became my first Breakthrough E-Commerce Product"

This thread will be in three parts.

Part 1: The background

Part 2: How I did it in 2012/2013.

Part 3: How you can do it in 2023.

Each part will be a separate tweet in the thread.

Let's go! (it starts with next tweet below) Part 1 - The Background:

So before the period these events happened, I had sold physical products.

My first attempt was as an affiliate selling Pogo Sticks on Amazon.

Then in 2010/2011 selling a product that shall not be named, LOL!

That product made me good money but what you are about to learn knocked everything else out of the park.

Here's the story.

In 2012, I decided to stop selling "the product that shall not be named". I was simply tired of selling it.

I wanted something different.

And easier this time.

So I defaulted to selling information, or "air" as I like to call it? Why so I call it "air"?

Because you have nothing physical to deliver.

I just found it simpler (now I am very certain it's not, trust me on this one).

Anyhoo, now that that I decided to sell ingormation.

The question was, "what information should I sell?"

I couldn't think of anything but I knew where to go and do some research.

Nairaland.

Yes I know the owner is a rabid idiotic bigot, and yes I know the site is on it's last legs, but 10 years ago, that site still had some of the best content content creators and contributors updating content and keeping information you found there relevant.

Back then, if you wanted to feel the pulse of what Nigerians were looking for, it was where you went.

Nairaland in 2012 was the 4th most visited website in Nigeria after Google, Facebook and Yahoo. Youtube was 5th! That's how influential that site was at the time.

Today's it's gasping for breathe and has become a den of ethnic hatred.

Anyway, not to digress.

Where was I?

Ah yes I remember. I went to Nairaland to do some research.

Because I was selling information, I knew that the best niches were in the following spaces:

(1) health/wellness

(2) money/wealth

(3) sex/relationships

There are the three biggest markets for selling "air" and if you look around, anywhere and at the among the top people who sell "air" - including fiction authors, religious leaders, thought leaders, etc - you'll find that 80% of their books, courses, live talks all revolve around one or a combination of these three topics.

You say John Grisham doesn't sell anything related to either of those three?

Well, you're wrong. If you read his novels (I do), they revolve around sex/relationships in the context of law.

Again, let's not digress, I'm sure you get the point.

So I wanted a topic I could create a short report on to sell, and I wanted it to be from any of these niches.

I did not want it to be money/wealth, because every Obinna, Ojo and Haruna was selling something in that niche.

I was left with health/wellness and sex/relationships.

So on Nairaland, where conveniently, the posts were already categorized according to niche topics.

Now Nairaland censored sex topics, so that too was out. This meant I had to just click on the "health" category.

When it opened, I clicked on "views".

Look, I am describing this this way because you can literally go to that site and do it exactly as I am describing it.

Why did I click on "views"?

Because when you do so, the posts in that category are rearranged based on the number of times each one has been viewed, starting from the highest to the lowest.

And what "views" means is READERS.

This means that if people are reading a particular post, they are INTERESTED In the topic!

Simple logic eh.

Now once I had clicked on "views", I now had to to go through the list of posts to see which one looked like something I could expand on with more information from other places I'd do research like Google and package it into a PDF I could sell.

As I scrolled through, my eyes fell on it.

The topic.

I can't remember the exact title, but it was something along the lines of "How to Remove Stretch Marks from Your Body" and the post had over 500,000 views!

I was amazed. I knew I was on to something immediately I saw it.

Now everybody knows, even if they don't admit it publicly that ladies and even older women HATE stretch marks, especially in areas of their body that could be exposed when they wear certain clothing - arms, thighs, legs, bum, stomach.

I suspected they would do anything to hide it.

So I opened the post, copied it, threw the entire thing into Google (it was just a list of 10 herbs/vegetables to eat on a long term basis to fix the skin and how to combine them) and Google of course gave me more sources.

Then I began to open more webpages, and collecting more information.

In about 2-3 days I have my report ready. It was about 10 pages long.

Now that list I got from Nairaland, the person who posted it had included a phone number literally saying, "If this method is slow for you, there's a cream you buy that will give you faster results. Call 0803-XXX-XXXX if you need it."

I added that same phone number to the end of my report too. My thinking was, well it wouldn't hurt, right?

I didn't even think to call the number to see if it was working.

I called my report, "The Permanent Stretch Mark Solution: How to Eliminate Ugly Stretch Marks from Your Body, Once and for All".

Then I designed a cover for it, wrote a salesletter for it (if you don't know what a salesletter is, google "direct response salesletter"), then set up a website where I put the letter, with instructions on how to pay for the report.

It was my bank details (that's how we did it before Paystack). When they paid, they sent an email with their male, email and phone number to an email address provided.

The price of the report? Only ₦2,500.

I then went on Facebook where I created an advert targeting women age 25-55.

Literally the next day, magic started to happen.

Sales started coming in.

Every day on a budget of $5 (₦600 or so) per day, I would get 7-10 sales, some days 15 sales, some days 20.

I was literally minting money with this thing.

Remember, how I said they were sending an email with their name, email and phone number after they paid to an email address provided for payment confirmation?

What happens next is in Part 2:
Jun 7, 2023 4 tweets 1 min read
The Lagos State House speaker said they would raise bills to "protect Lagos Indigenes from investors buying up lands, building real estate".

Mudashiru Obasa, Speaker of the Lagos State House of Assembly, announced the state would pass legislation to "safeguard its indigenes". Once this Law is passed, according to him, many land documents will be revoked.

“Going forward in this wise, we're going to employ all legislative instruments for the support of the indigenes of Lagos.

“There would be laws and resolutions in the areas of economy and commerce...
Apr 17, 2023 4 tweets 1 min read
AN ADDENDUM

I forgot about addressing a topic - living a fake life.

I really don;t know how an adult will be told not to live a fake life.

Like how?

Ladies & Gents, do not do it.

If you want to last long in business, do not fake anything - not jewlerry, or houses, or cars... or anything else.

Because people KNOW YOU. You destroy trust with them and even beyond that, the disconnect in your spirit reflects in your marketing and sales attempts.

The world is spiritual and if there's a disconnect, it'll show and it's only a matter of time before you...
Apr 17, 2023 40 tweets 8 min read
So if you are in internet marketing or plan to be, follow this thread.

Many of you have suggested a Twitter Space. I refuse.

I don't like Spaces. I like threads.

So let's go. (continues below) The first thing I am going to say is, in the course of this thread, I will be speaking generally, not specifically about any one person, however some of the things I say may seem to some people like I am talking about them. I assure them I am not, but if they think I am and...
Nov 2, 2022 28 tweets 6 min read
Ladies and Gentlemen, we begin🧵

On the 11th of January 2021, fresh out of multiple surgeries for a kidney ailment that nearly took my life, penniless from spending everything to stay alive, and being unable to think of anything else to do, I joined a network marketing company.. and hosted a webinar announcing same.

Over the next 2 months, we had over 600 join my team which we called KAIROS (shout out to @etomikash for the name), generating over ₦147 million naira in sales.

This money we paid it back to the company IMMERI so they could send the...
Oct 5, 2022 10 tweets 3 min read
Here you go.

Headline/Subject Line: How Peter and Paul can Make You a Lot of Money with Amazon KDP

If you want to make money online, (without selling I might add), study Peter and Paul.

No, not the Peter and Paul of P-Square.

Those ones are always fighting, and then making up and then fighting again.

I mean the Peter and Paul of the Bible.

If you have read even 1 page of the Bible, you'll know Jesus anointed Peter head of his church when he said "your name is Peter which means the Rock and on this Rock I will build my Church".

Paul on the other...
Sep 30, 2022 16 tweets 4 min read
Most entrepreneurs who win in business like to think it'd as a result of their smart thinking, hard work or "grace" when in actual fact it's something else, something else that's talked abut less.

Let me explain

Thread. 🧵 Business success a lot of times has more to do with timing than anything else.

Let me tell you the story of the microwave. I read a book once that talked about how the guy (or company) who invented the microwave stove did so in the early 1950s, and the product did not sell squat
Sep 28, 2022 4 tweets 2 min read
This stealing of @ogeobi_'s work is like you being a journalist working for @guardian UK, and you are asked to work on a story about Boko Haram. Then you go undercover posing as a recruit, spent months with them fighting, secretly take video and audio recordings, gather it all... and then when they finally publish the story on the paper edition and website, they use another person who never neared Borno much more entered a Boko Haram camp and whose only contribution was being from one of the villages sacked by Boko Haram, as the person who got the story.
Aug 16, 2022 8 tweets 2 min read
Heard Fij did a report on Expertnaire.

Standard Industry Practice is that an affiliate marketing platform does not assume responsibility of an affiliate using the platform goes off to dupe people.

Affiliate marketers are independent marketers, and as such are responsible for... however they promote any product/service on the platform.

You can go check disclaimer pages of some of the biggest affiliate marketing platforms in the world - Clickbank, CJ. MaxBounty, AdCombo, etc.

Affiliate networks cannot be responsible for the behaviour of affiliates...
Aug 14, 2022 10 tweets 3 min read
You were muted long before that in case you don't know, yet, from time to time, Twitter still brings up your putrid mess.

You are a clown, a cheat, a hack for hire, and high-falutin errand boy whose only claim to relevance is to run around serving politicians.

Away with you. @DemolaRewaju At least I don't deny what I say and self-correct my mistakes. I backtracked from supporting this calamity of a Govt we had high hopes on when it was clear what they are about.

You on the other hand have have stayed put on the losing side, because that's the...
Jun 15, 2022 13 tweets 3 min read
10 Lessons I Wish I followed When I Started Selling Online

🧵 Lesson 1: I wish I started building my list on Day 1.

Or 5 years after I started.

Or 12 years after I started.

I finally started listening and doing it consistently in 2014.

If you are just getting started, YOU ARE EARLY. Start building your list NOW!
Feb 6, 2022 11 tweets 3 min read
If you're not Igbo, this will probably sound wild, but here goes.

In our lands in the village, the fruit trees that bear the sweetest fruits were planted from seeds we extracted from the faeces (shit) of an African Civet (Igbos clled it Edi/Edi Abani).

So native intelligence... and from long oral history passed down for hundreds, and passed to us by my Grandfather, we know that African Civets eat only the best and sweetest of fruits - palm nuts to pawpaw, mangoes, pears, etc.

It swallows most of the fruits whole and most of them remain undigested...
Oct 28, 2021 4 tweets 1 min read
When you open a new Google Ad account:

1. Make sure you input a Dollar Card from a bank (not Barter, and not Naira)

2. Set up a generic ad FIRST. Make sure it's tamer than sheep.

3. Do not be silly and use a landing page that says, "How to Make a Gazzilion Naira in 2 Seconds". 4. Make sure your landing pages has links to an "About Us", "Terms and Conditions" and "Disclaimer" pages.

These should not be dummy pages. They should ACTUALLY have the content as labelled.

5. Set up a generic ad FIRST. Make sure it's tamer than sheep.

Yeah it bears repeating
Aug 17, 2021 6 tweets 2 min read
So a few minutes ago, @theskinpriest responded to my tweet saying a 33-year-old dating an 18-year-old was predatory.

I responded off the cuff saying I don't believe it is. But it made me think.

I know a lot of this may be genuine but we have to admit, despite an 18-year-old... being an adult, do they really have the emotional maturity to navigate sexual relationships with someone who is quite older & who obviously has garnered a lot of experience along the way by virtue of age?

I remember a friend of mine (lived abroad at the time, Dad was a diplomat)
Jul 23, 2021 14 tweets 3 min read
I want to say something to Ndiigbo, my brothers, and sisters.

You may not have noticed (o maybe you have, you're not blind and you have sense) but but a section of our people have cultivated a reputation for being frankly a pain in the ass, and it's not a good look.

It's not. No one wants to deal with perpetually angry people, not for business, not for leisure, and especially not for political affiliation.

Its not just become silly, it's become detrimental to our collective goal.

We are known for being perceptive, for good neighbourliness and for...
Jun 5, 2021 7 tweets 2 min read
Fam, hide your VPN apps

You don't want any law enforcement checking your phone and seeing VPN apps on your screen.

Download and install apps like Apolo Launcher to do this.

See it below 👇🏿 After you download Apolo Launcher, click on it and you'll see the image below (your theme could be different). Click on the Apolo icon there 👇🏿
May 22, 2021 4 tweets 1 min read
Paul Adefarasin has said "get a Plan B". Whether you're as rich as he is, is immaterial.

Cotonou is a Plan B if thats what you can afford.

A Plan B is an emergency plan you activate in case something goes wrong.

Dont listen to people who live safely abroad telling you nonsense There is a place for hope + faith and there is a case for facing reality and dealing with issues as they present.

That Paul Adefarasin is a PAstor who should preach hope doesnt mean he cannot tell you to prepare for stark realities.

Anyone saying otherwise is just plain stupid.
Feb 18, 2021 25 tweets 6 min read
Ladies and Gentlemen, it's time! So today, I am going to quickly talk about 4 or 5 countries where you can get residence visas.

Why residence visas?

For starters, they are cheaper, FAR CHEAPER than passports, and offer almost all the benefits, not not, but a large swathe of them.

Second, residencies can be...
Nov 15, 2020 23 tweets 5 min read
I promised to do a thread about how I started my haulage business, RONALD TRUCKING which failed miserably.

I am re-ding this thread, because as much as we talk about our successes, the failures are also important to talk about. They contain lessons as well.

Let get started.

👇🏾 The first business I started is the marketing consulting business, Profit Marketing Systems. I started from scratch landing a number of clients - 1960BET, the other Rev Sam Adeyemi of DayStar's Success Power International, Leaders & Company, Publishers of THISDAY, and a few more.
Mar 10, 2020 46 tweets 10 min read
It's thread time again.

Today our topic is:

How To Open A Bank Account Abroad and Keep Your Hard Earned Money Away from the Greedy Hands of Government + Other Criminal Scum

Let's begin I'll be taking excerpts from a report I created early last year.

It's titled, well you guessed it: How To Open A Bank Account Abroad - Keep Your Hard Earned Money Away from the Greedy Hands of Government And Protect Yourself, Your Family and Your Wealth
Nov 3, 2019 18 tweets 5 min read
It's 8:00 PM and time for "How To Promote Your Business with Birthday Campaigns on Facebook".

If you're in ecommerce, run a food business, a baker, etc, this is a MUST-READ thread.

Meat continues below. So I have shared more than once how Facebook is a goldmine and yesterday I was giving a follower here some advice about his business and after I was done, I was like, "hey, he could also do this". Then I decided to share "this" as a thread for everyone's benefit.

Let's dig in.