1) grassroots support
2) independence from special interests
3) efficiency/sustainability
BUT small $ isn't totally organic. It's expensive to raise well, & even more expensive to raise it poorly.
cc @MicheleBachmann
Among 2020 Dems, he is raising the most from small donors (77%) & also has the most in the bank ($27M) --
signalling efficiency.
OTOH:
• @PeteButtigieg is running efficiently without a huge % from small donors.
• @JoeBiden looks relatively bad on both fronts: low small $ % + high burn-rate
Like @BernieSanders, Trump builds & harnesses his list by playing to his supporters' passion.
+ our analysis shows he spent $39M on small-$ fundraising since 2016, which is huge. nytimes.com/2019/07/16/us/…
@TulsiGabbard: 61%
@BetoORourke: 55%
@PeteButtigieg: 49%
@KamalaHarris: 41%
@JoeBiden: 38%
@amyklobuchar: 35%
@gillibrandny: 26%
@CoryBooker: 21%
projects.propublica.org/itemizer/presi…
We unpacked Trump's small-$ machine, using new @FEC reports: nytimes.com/2019/07/16/us/…