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SMALL $ SPIN: Campaigns tout low-$ fundraising to demonstrate:
1) grassroots support
2) independence from special interests
3) efficiency/sustainability

BUT small $ isn't totally organic. It's expensive to raise well, & even more expensive to raise it poorly.
cc @MicheleBachmann
@MicheleBachmann .@BernieSanders is a case study in effective small-$ fundraising, both because of his passionate grassroots base, & his team's ability to harness that.
Among 2020 Dems, he is raising the most from small donors (77%) & also has the most in the bank ($27M) --
signalling efficiency.
@MicheleBachmann @BernieSanders The only 2020 Dem in @BernieSanders' class re: small-$ is @ewarren: 67% raised from small donors + $20M in the bank.
OTOH:
@PeteButtigieg is running efficiently without a huge % from small donors.
@JoeBiden looks relatively bad on both fronts: low small $ % + high burn-rate
@MicheleBachmann @BernieSanders @ewarren @PeteButtigieg @JoeBiden Republicans usually lag in small-$ fundraising, but TRUMP is the exception.

Like @BernieSanders, Trump builds & harnesses his list by playing to his supporters' passion.

+ our analysis shows he spent $39M on small-$ fundraising since 2016, which is huge. nytimes.com/2019/07/16/us/…
@MicheleBachmann @BernieSanders @ewarren @PeteButtigieg @JoeBiden TRUMP's campaign cmte* has actually raised a higher percentage of its money from small donors (62%), than:
@TulsiGabbard: 61%
@BetoORourke: 55%
@PeteButtigieg: 49%
@KamalaHarris: 41%
@JoeBiden: 38%
@amyklobuchar: 35%
@gillibrandny: 26%
@CoryBooker: 21%
projects.propublica.org/itemizer/presi…
@MicheleBachmann @BernieSanders @ewarren @PeteButtigieg @JoeBiden @TulsiGabbard @BetoORourke @KamalaHarris @amyklobuchar @gillibrandny @CoryBooker *When you include TRUMP's joint fundraising committees with the @RNC (which can accept much larger donations) his small-$ percentage drops, though it's still higher than that of some Democrats.
We unpacked Trump's small-$ machine, using new @FEC reports: nytimes.com/2019/07/16/us/…
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