1) The consumer digital marketplace model does not work for sellers. Why? Imagine going to a flea market and EVERY stall is selling green apples. 1500 marketers selling green apples. And imagine you have 5 seconds to distinguish your apples from those around you.
2) The *easiest* way is to lower your price to consumers. Or if you create a brand of Buber Apples, you give a $10 bill with every $5 bag of apples.
3) Consumer digital marketplaces present brutal competition for generic products (flashlights, ear buds, speakers, jock straps, etc.). Prices beat a path to zero profitability while delighting consumers during this path
4) If you have unique products like selling Gone With The Wind and can control who sells, you can make marketplace economics work. see what brands are doing in the next tweet:
5) "According to data from FitForCommerce, retailers are launching their own marketplaces to fill in the gaps in product assortment, reduce the risk and cost of taking on inventory, offload shipping costs, and to strengthen relationships with suppliers." emarketer.com/content/the-ri…
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