Ads Alchemist Profile picture
Aug 18, 2019 10 tweets 3 min read Read on X
A lot of people ask me if I use the expand targeting option.

I've always said no because I tested it last year and saw bad results.

However, I wanted to give it another try.

So, in this thread I'll explain what it is and why I'm testing it again.

**Expand Targeting Thread**
Expand Targeting is an option that allows you to potentially increase your audience if FB thinks it can get you a conversion at a lower cost.

The reason why I say potentially is because it's not always going to be increasing your audience size.
FB will only increase your audience size when they think there is a higher chance elsewhere.

FB of course keeps us in the dark and provides us no info on the audience it expands to, how many times it expands, what actually triggers an expansion, etc.

It sucks I know.
It's frustrating not being able to understand it fully but that's FB for ya.

Even with some uncertainty I still wanted to test it again to see if I would get the same results as last time.

When I tested it last time my normal campaigns outperformed the test campaigns.
With the expand interest campaigns I was getting much cheaper traffic.

Meaning my cpms/cpc were lower, but my CPA was higher compared to my core campaigns.

Which makes sense since FB would be showing my ads to a bigger/broader audience so the quality of traffic would decrease.
I'm currently testing this again and a similar thing is happening but no where near the same degree.

Granted it's important to understand I'm testing it on different accounts than I tested last year.

So, it's technically not the most scientific experiment just so you know.
However, it's exciting to see profitable performance with the expand targeting option on because I think it will make it easier to scale accounts.

This is the reason why I wanted to test it again in the first place.
If the performance of my test continues in the same direction, I think it's going to help make scaling accounts a little bit easier.

It should help increase the freshness of audiences and keep the first time impression ratio high allowing more spending on the same audience.
So, I'm excited to see what happens over the next couple of weeks with this test.

And to be clear I'm not recommending for you to turn on the option on all your campaigns.

But I do think its worth testing in some capacity.
FB ads are only getting more expensive, so it's important to keep testing any and all things that could potentially help reduce your costs.

Hope you guys enjoyed this thread.

If you want more info about FB ads make sure to check out this thread below.

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More from @AdsAlchemist

Aug 13, 2022
It's never been easier to get your BM/ad account/profile banned.

So, here are 7 things you should avoid:

** FB Best Practices Thread **
1. Play buttons, notification jewels, or checkboxes in your creatives

2. Use the same ad account for multiple businesses

3. Creatives that include close ups of body parts

4. Sensational ad content (ex: pimple popping)
5. Creative/copy that includes content specifically targeting someone by their race, religion, age, sexual orientation, gender identity, disability, medical condition, financial status, voting status, membership in a trade union, criminal record, or name.

Examples below 👇
Read 4 tweets
Aug 10, 2022
In the last 3 months I've audited 47 websites.

I've seen what works and what doesn't.

So, here's 5 tests you should run to improve your conversion rate 👇

** CRO Thread **
1. CTA above the fold

Try to eliminate unnecessary margins and make your CTA above the fold.

Test putting the button above quantity or variant selector.
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People hate reading and most of them will scroll through pictures before scrolling down to the bottom of the page.
Read 7 tweets
Aug 7, 2022
Need more product ideas?

Want to see what ads other companies are running?

Here's 5 free ways to do so (outside of Ad Library) 👇

** Free Spy Tools Thread **
1. Pipiads (only for Tiktok)

Can get 10 free searches a day.

Seach by

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Running FB ads?

Never rely on one Business Manager.

No matter what you're running at some point you'll catch a ban.

The proper setup will prevent a lot headaches.

Let me show you 👇

** Decentralized BM Setup Thread **
So many businesses nowadays (even 7/8 figure businesses) are crashing because they don’t have a proper setup for their FB assets.

Even if you’re completely following policy, many times the FB algorithm can randomly disable your ad/ad account/BM and even profile.
Unfortunately a lot of things are out of your control.

FB's review team is terrible and often makes mistakes.

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Struggling with your conversion rate?

Consider trying price anchoring.

If you haven't heard of it, you've definitely seen it.

Let me explain 👇

** Price Anchoring Thread **
First, let's just start with what anchoring is.

Anchoring: the bias where you depend too heavily on an initial piece of information when making decisions.

Now Price Anchoring: the practice of establishing a price point that your customers can refer to when making a purchase.
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1) Comparison

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Read 7 tweets
Aug 4, 2022
Daily Tips/Tricks

For the next 30 days I'll be tweeting about all things ads/ecom related.

(RT to spread the knowledge)

Hope you enjoy!
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