It's never been easier to get your BM/ad account/profile banned.

So, here are 7 things you should avoid:

** FB Best Practices Thread ** 1. Play buttons, notification jewels, or checkboxes in your creatives

2. Use the same ad account for multiple businesses

3. Creatives that include close ups of body parts

4. Sensational ad content (ex: pimple popping)

In the last 3 months I've audited 47 websites.

I've seen what works and what doesn't.

So, here's 5 tests you should run to improve your conversion rate 👇

** CRO Thread ** 1. CTA above the fold

Try to eliminate unnecessary margins and make your CTA above the fold.

Test putting the button above quantity or variant selector.

Need more product ideas?

Want to see what ads other companies are running?

Here's 5 free ways to do so (outside of Ad Library) 👇

** Free Spy Tools Thread ** 1. Pipiads (only for Tiktok)

Can get 10 free searches a day.

Seach by

- Ads
- Product
- Advertiser

Running FB ads?

Never rely on one Business Manager.

No matter what you're running at some point you'll catch a ban.

The proper setup will prevent a lot headaches.

Let me show you 👇

** Decentralized BM Setup Thread ** So many businesses nowadays (even 7/8 figure businesses) are crashing because they don’t have a proper setup for their FB assets.

Even if you’re completely following policy, many times the FB algorithm can randomly disable your ad/ad account/BM and even profile.

Struggling with your conversion rate?

Consider trying price anchoring.

If you haven't heard of it, you've definitely seen it.

Let me explain 👇

** Price Anchoring Thread ** First, let's just start with what anchoring is.

Anchoring: the bias where you depend too heavily on an initial piece of information when making decisions.

Now Price Anchoring: the practice of establishing a price point that your customers can refer to when making a purchase.

Daily Tips/Tricks

For the next 30 days I'll be tweeting about all things ads/ecom related.

(RT to spread the knowledge)

Hope you enjoy! Day 1 - 8/4

https://twitter.com/AdsAlchemist/status/1555273355816730626?s=20&t=uvB0X78bn_OVnUDN5HNYdg

Struggling to get your paid ads profitable?

I guarantee you aren't testing enough (of the right) creatives.

Here's what works for me 👇

** Ad Creatives Thread ** 99% of the time my winning creatives fall under two umbrellas:

1) Scroll stopper
2) Natural looking

Depending on the offer and its niche, will determine which style I start with.

Have a fresh ad account?

Do NOT launch your ads right away.

You need to warm the ad account up first.

Without doing so the chances your account goes down is much higher.

Here's how I do it 👇

** Account Warmup Thread ** It's a super simple process.

First, launch a page likes campaign at $10/day with copy and a creative you know 100% will get approved.

Once the ad gets approved and spends a few bucks, you can move onto the next step.

Trying To Learn Facebook Ads in 2021?

Here's a complete guide on how to launch your first campaign from start to finish.

** Facebook Ads Beginner Guide ** This is going to be a long one so buckle up.

But before we dive into things you're going to need to do a few things.

In order to launch your first campaign there's a few prerequisites.....👇

In my experience once your profile is disabled, it's gone.

However, if you have it setup correctly you won't lose access to your BM or ad accounts.

(Obviously you have to do this before your profile gets disabled.)

Here's how 👇

** Account Recovery Thread ** 1. Go to Business Setting and find the section 'People'

2. Click 'Add' and then enter an email address that no one would ever have or make.

Something like 09384039840398adfsdsfa@gmail.com

3. Then select all the accounts, pages, pixels, etc you want access to.

Ad creative is hands down the most important factor to achieving long term success with FB ads.

Especially in 2021.

Here's my approach......

** FB Creatives 2021 Thread ** Most people suck at coming up with new ad creatives.

The reason?

They're lazy.

And don't want to:

1) Come up with new/original ideas
2) Have content created/edited
3) Setup ads to test them

But that's how you find your big winners.

Seeing a big drop in your FB ads performance?

1) Relax, at some point it happens to everyone.

2) FB is super volatile, don't make rash decisions based off a small time frame.

3) Outside the normal range?

Here's a few tips below that should help 👇

** Optimization Thread ** 1. Go through the funnel

Start with the conversion events at the top of your funnel and work your way down.

Are your costs normal?

Is there a spike in cost after a certain event?

Where does this event fall in your funnel?

Is there something preventing them from converting?

If you're running any ads on FB it's important to understand the learning phase and what effects it.

So, in this thread I will tell you the 7 actions that can potentially reset it and put them back into the learning phase 👇

** Learning Phase Thread ** 1. A change to your ad set optimization

2. You change the audience you are targeting

3. Having your ad set paused for more than 7 days

4. Adding in a new ad under your ad set

5. Editing your ad

The next actions are a little more complicated, let me explain.....

Something a lot of people selling through FB ads don't realize is that FB sends out surveys to people after they purchase from your store.

These are called Customer Feedback Surveys.

Here's how it can your ad performance 👇

** Customer Feedback Surveys Thread ** To ensure the customer has received their product, FB will wait a few weeks until sending the survey.

The survey will show up on the user's timeline and it inquiries about their purchase experience with your store.

Struggling to scale your ads?

For the majority of you, the issue is YOU.

Let me explain 👇

** Scaling Thread ** It's a tale as old as time.

You find your winning ad and fall in love.

And become complacent now that performance is solid.

Then the laziness kicks in until performance starts to drop slightly.

So, you try to make little edits to the ad in hopes of getting performance back.

Can't run FB ads on your own profile?

No problem.

Here's how you use a virtual browser to run ads safely on someone else's FB account.

** Thread ** In order for this to work, you need to have permission from someone to use their FB profile.

Whether that's a friend/family of yours or some random guy/gal you pay.

Because you'll need the login information to their FB profile.

Just a heads up.

FB accounts are a delicate thing these days.

You can't just launch your ads right away on a new ad account especially if you're running aff offers.

If you do, your account will probably go down.

Which is why warming up your accounts is essential.

** Account Warmup Thread ** If you try to launch a new offer on a fresh ad account with no spend history, 99% of the time it'll get disabled.

So, you gotta do a little prep work before you can launch your actual ads.

There's a bunch of warmup strategies out there, but here's what works for me👇

Getting a lot of negative comments on your Facebook ads?

It's something that can have a big impact on your ad's performance.

Here are 3 options you have to deal with them 👇

** Moderate Comments Thread ** 1. Best Case Scenario

You can make some tweaks on your ads to prevent the comments in the first place.

I'd imagine if you're running the ads you most likely know what's causing the negative comments.

So try pulling things back a little to make it less controversially.

Struggling to find your 1st product?

Here are 5 free ways to do just that 👇

** Product Research 101 Thread ** 1) Go to Facebook and search common phrases that are in ads (50% off, limited time, etc) and then click on the posts/videos tab.

Now you scroll through and see different posts and videos of tons of products that people have posted.

Make sure to press 2019 to find new products.

Trying To Learn Facebook Ads?

Here's a complete guide on how to launch your first campaign from start to finish.

** Facebook Ads Beginner Guide ** This is going to be a long one so buckle up.

But before we dive into things you're going to need to do a few things.

In order to launch your first campaign there's a few prerequisites...👇

New to ecom?

Don't try to launch a free plus shipping store.

"But I'll get a bunch of good data to build LLAs"

Wrong.

Using this method to collect data faster when you're just starting out is the worst idea ever.

Let me explain why 👇 Someone told me this the other day and I was shocked that they expected this to work.

Free plus shipping in general is a very hard strategy to turn profitable (one main exception, I'll talk about it at the end).

Your room for profitability is very tight on the front end.