Feb. 19, 2000,
date special 4
Mark Reynolds Hughes.
It’s part of 5-day celebration
of 20th anniversary of Herbalife International,
the company he started
in former Beverly Hills wig factory.
[Paul loves a wig.]
Weight-mgnt + personal-care products
sold thru *network
of > 1 million distributors in 50 countries.
Hughes also has interests
in suppliers of company’s products.
In 1998, Hughes collected $43M
in leveraged buyout📌
of 1 manufacturer.
Hughes crying at Herbalife’s 4th annual rally,
"I can’t believe what’s happened w all of this,”
he sobs
hobnobbing w
Milton Berle📌💃
+
Merv Griffin📌💃
🤔
handing out $1M bonus checks 2 distribs,
globe-trotting in co.’s pvt jet,
promising 2
“take Herbalife around entire world.”
From an adjoining part of suite,
Darcy LaPier Hughes
4th wife and, like 3 predecessors,
former beauty queen
enters mstr bdrm.
Her husband’s back is facing her.
Something about him doesn’t look right.
Darcy calls guards,
who realize something is very wrong
At time,
death ruled accident,
an eerie echo of ruling on
drug-related death of Hughes’ mother
25 yrs earlier.
100s of mourners grieved loss
of man struck down
in his prime who had helped so many
get so rich.
Sadly, this is tale
of a troubled man
who grew up amid discord
+ drug abuse
+ as adult,
turned a mythical video version of his past;
the Herbalife story;
N2 his reality.
It’s also story of how Mark Hughes,
the super-salesman,
may have become a prisoner
of his public image. [?]
Or is that just a *story
told by a charlatan?
Real story was a lot more complex,
+ fit less neatly
N2 an inspirational parable.
Lived in new tract home
in neighborhood mostly populated by
upwardly mobile white suburbanites.
Mom died addicted 2 painkillers,
not diet pills.
Stuard Hartman adamantly denies
Jo Ann had weight problem.
“This whole story is not true,” he insists.
But she did have problem.
“She was addicted 2 pain pills,”
Darvon + Percodan,
which have never been prescribed
4 weight loss.
“She used them in combo
2 prolong high.”
Tale of a troubled man
who grew up amid
discord + drug abuse.
And, as an adult,
turned a mythical video version
of his past;
the Herbalife story,
N2 his reality.
It’s also story of how
Mark Hughes,
the super-salesman,
may have become a prisoner
of his public image.
[LIAR]
Thing about liars lying,
they start 2 believe their own
*story | *lie.
According 2 childhood friend,
Hughes was experimenting
w alcohol + drugs at time of
Hartman + his mother divorce.
Mark, then 19,
was not w his mother
when she died.
Instead,
having accumulated several drug busts,
he was far away in
San Bernardino Mountains,
at institution that paved way
4 his success at Herbalife.
CEDU,
*Drug Institute
brainchild of
Mel Wasserman,
a Palm Springs furniture store owner
who had sponsored recovering addicts
at Synanon,
a drug rehab program,
at its facility in Santa Monica.
In late ‘60s,
Synanon developed cult-like trappings.
Mel Wasserman
founded his own cntr
4 troubled teens in bucolic
Running Springs,
west of Big Bear.
Its goals incl liberating
“spirit of the child”
+ creating
“safe + healthy environment
4 making new choices.”
Wasserman eschewed
Synanon’s
confrontational approach 2 therapy.
“We were building character
by instilling a strong work ethic,”
says Michael Rosen 📌
frmr CEDU staff member; +
exec VP, chief mrktng officer
Herbalife Inter'l:
“U would see what u were like
through eyes of other people.
U really got strong feedback
on how world perceived U.”
Oh dear.
Paul dials back 2
X-Mas pahty 2011
at Michael + Gayle's
beautifully designed
Trousdale modern design
by Edward H. Fickett, F.A.I.A.
The home was originally
designed 4 architect + his wife.
U walk over water
as u enter home.
Amazing design.
Paul's going on cigarette break.
Janice will handle the phones.
Life. Life. Life.
Need mini-break 2 unpack
Michael.
Fuqqing LOVE this house.
Originally designed as 2 bd / 3 ba
in roughly 3,000sf on nearly 3/4 acre
overlooking basin + out 2 Pacific. tricanyon.com/loma-vista-eve…
Mark Rosen met Mark Hartman [Hughes]
when Hughes had been at CEDU
4 about 6 mos.
“He was sweetest kid I ever met,
but he had no skills.
He was not sophist in any way.”
Hughes interested in
CEDU
fund-raising program
[high-end grift]
Rosen had created.
Like other students,
Mark was allowed 2 keep 5%
of money he raised.
When he left CEDU,
eager 2 add 2 his bank balance.
“I asked him,
‘What did program do?’”
recalls friend Duane Livingston.“
Hughes said,
‘They help u realize ur goals.
My big goal is I always wanted 2B rich.’ ”
1976,
Mark Hughes
begins selling
Slender Now product 4
Seyforth Laboratories
becoming Top 100 earners.
Seyforth collapses 1979.
Hughes brings in
Richard Marconi
Slender Now manufacturer
2 create:
"100% Satisfaction Guaranteed
or UR Money Back!"
🤦♂️
February 1980,
24-year-old entrepreneur;
now Mark Reynolds Hughes,
having taken his mother’s maiden name
unveiled Herbalife.
Enter Pyramid
Products not cheap!
Full line of rec supplements
would set u back $300/mo.
Hughes had a way around that.
Customers who became distributors
would get min 25% disc
on everything they bought
in lieu of money-back guarantee;
w that disc,
u could make profit selling products 2 others.
U could even get commissions
by recruiting other salespeople.
Bigger ur org u built,
bigger the payoff.
Payoff 4 Herbalife,
which didn’t have 2 worry about
sales-force overhead, was dramatic.
In 1st 5 yrs,
sales soared from $386,000 to $423M,
incr of > 100,000%;
company progressed from wig plant
2 Culver City industrial complex
2 high-rise near LAX.
Bought $7-million mansion in Bel-Air
from singer Kenny Rogers.📌
Hughes,
having just divorced his 1st wifey,
former Miss Santa Monica
▪️Kathryn Whiting,
he wed former Swedish beauty queen
▪️Angela Mack
1984,
Wayne Newton🤦♂️
hired 2 entertain 300 wedding gsts.
His rallies, many of which
broadcast as infomercials
over USA Cable Network📌
Hughes projected
boyish enthusiasm + charisma.
He had perfected the story
he had been telling
since he started Herbalife,
the new story of who he was:
Complete w
death-by-diet-pills myth
of his mother’s death.
"He turned his life around.
Maybe we could do it too.”
Michael Rosen,
Hughes' mentor,
said he has sought out
[Oskar] Rivera
4 > 10 parties he’s held
at Trousdale mansion.
Rosen:
“Having beautiful, model-type girls there
creates image around party;
it’s Hollywood.
R friends of mine or [people I know through] business.
U don’t want promoter
at some club
2 bring u people
who r not going 2 fit in w ur grp.
U don’t get that from Oskar.
He’s very well dressed.
He seems very polite.
I don’t hear anybody
talking bad about him.
*Models + Bottles
Rosen says"
"I think 1 day
he will have very big restaurant or club.”
"Listen 2 me,
this is getting interesting rt here,
bc everybody is calling me things.
‘He’s a pimp.
He’s a player.
He’s related 2 prostitution.’
+ I just let them talk.
These guys have a lot of money.
It’s a win-win situation.
Girls come 2 me…What am I doing wrong?
"Nothing.
Bc I’m just connecting people.
Whatever they do, it’s up 2 them.”
Rivera is director of marketing + PR
4 style magazine
Viva Glam,
displayed in luxury hotels.
“Look, I’m a good connector.
I have ability 2 bring
big-time people together.”
Such fancy El Salvadoran pimp.
“When u r around people w money,
eventually u will b part of family
bc they rgoing 2 protect u.
They r going 2 look out 4 u.
That was my choice.
My best friends in town r people
who are older than 45.
The reason why?
Bc I’m learning a lot from these guys.
They already got their stuff together.
They already own yacht.
Already own mansion.”
Rivera grew up in
Santa Rosa de Lima, El Salvador.
Oskar grew up w 3 loving sisters
who taught him all about style.
It was most likely his childhood
gave Oskar impeccable sense of style,
+ also made him feel
very comfortable around women.
[gross]
“Nobody likes 2 see
anyone doing well
in our industry here,
especially in this town.
I was struggling like crazy
+ running around
2 build my network
+ get connected.
I NEVER tried to fit in.
I was always me.”
2-18-01
Herbalife seemed constantly in news.
People magazine ran profile of Hughes
in which his ex-wife said
he was so obsessed w money
he would sit up in bed
wrkng inT rates + finances.“
"Sad thing is,
it didn’t seem
2 make him happy,”
Whiting noted. latimes.com/archives/la-xp…
Miss Santa Monica,
Angela Whiting-Hughes
would later die
from alcohol-related illness.
Drugs | Alcohol
were not tolerated by Herbalife.
Herbalife's Perry Turner insisted:
“Listen, there’s no room 4 it
in this kind of business.
That kind of thing
can’t be kept private.”📌
Name game horseshoe coming up!
Hughes rebounded from his 2nd divorce,
marrying Suzan Schroder,📌
former Miss Hawaiian Tropics📌
+ court reporter,📌
in September 1987.📌
Mr. Hawaiian Tropic
Ron Rice👈📌
Rice big supporter of tRUmp.
Marla Maples was
Miss Hawaiian Tropic 1985.
This one is specially 4
Suzan Schroder Hughes.
White Mtn Ent
Beauty + the Beach
Spring Break 1987
20 Int'l Beauties
🤦♂️
As if precursor 2
Wexner's
Victoria's Secret
Ron Rice 25:33
U ask wat up w tan, Paul?
Y u so N2 Hawaiian Tropic?
Wrkng on base.
But hey,
let's get back 2
Suzan + Mark Hughes
sittin in a tree.
Petite + buxom
w high cheekbones,
long blond hair
+ certain Barbie-doll quality📌
Dec 1991,
Suzan gives birth 2 heir,
Alexander Reynolds Hughes.
New father made sure
they would not B cramped 4 space,
spending $20M 2 acquire Grayhall,
historic, 22,000sf BH mansion
designed 2 resemble Tirolean castle.
1 pub called it
“storybook home 4 storybook couple.”
Grayhall
built 4
Harry D. Lombard,
godfather of film star
Carole Lombard.
Theory:
Had Lombard,
the war-effort activist,
been sabotaged by German spies?
Lombard
To Be or Not to Be (1942),
Ernst Lubitsch, dir
dark comedy
satirized Nazi takeover of Poland time.com/4631701/carole…
Upon receiving telegram
of Flt 3 crash N2 Potosi Mtn,
Clark Gable
chartered flight 2 Las Vegas
w MGM execs
Eddie Mannix
+ Howard Strickling,
publicity.
Drawing on deep religious metaphors
+ explicit spiritual references,
sell hope as much as soap,
motivating their grass-roots sales forces
2 labor not merely 4 remuneration of commissions
but also out of convict
theirs is a sanctifying, empwring activity." latimes.com/archives/la-xp…
Its many rallies + seminars
r heavily laced
w flag-waving,
unabashed patriotism,
prayers + references
2 Almighty.
But,
real object of celebration
is corp entity itself.
"Those who depict God
as “judge + rule giver”
take conserv political stance,
while those who picture God as
“indifferent” r more apt 2B liberal
in political views.
"The much hoped-for reparations
devolved into a corrupted process
marked by diverted funds
+ misconduct
that even the lawyers involved
characterized as 'fraud'".
John "Jack" Hanick
faces max of 25 yrs in prison
for allegedly violating the
International Emergency Economic Powers Act
and
making false statements to federal prosecutors.
He was arrested Feb. 3 in London and awaits extradition.
Hahaha.
Thanks Harvard.
"An edited tasting of
Russian vodka
will be provided!"
🤦♂️
In 2013, Hanick moved 2 RU
2 launch independent,
privately financed tv network.
2 yrs later, moved 2 Athens.