#BlueStory opens with a £1.3m weekend. First off, Vue and Showcase were wrong to remove it from their screens (and have actually give it more exposure via all the news coverage). But let's focus on the business side here.... #film #ukfilm
What it shows is two things. 1) That if you invest in films aimed at underserved audiences, there are people who will spend money to come and see these films in cinemas (99.99% of them won't start a fight either)...
and 2) There is no substitute for a proper P&A spend and a decent sized release. Outside of the studios, there aren't many UK distribs that could have taken a 300+ screen gamble on this project. @ParamountUK deserve credit for that. More studios should invest in local indie films
Most UK indies barely make it past the £100k mark at the Box Office, let alone the £1m. Part of that is because they never play on enough screens but to open at £1.3m is a rare feat. Whilst it probably won't crossover past core audience it should be enough to show what is poss.
I also think it shows that you need to let filmmakers from diverse backgrounds own and tell their stories. One of the key reasons Blue connected with it's audience is the authenticity of @RealRapman directing. It's something producers and financiers need to consider in future.
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