Harley Finkelstein Profile picture
Dec 2, 2019 3 tweets 2 min read Read on X
15 years ago we asked ourselves, what would happen if we gave independent brands the same commerce tools as major retailers?

Answer: 1.5 billion in sales by Shopify merchants in 3 days - that’s not even including Cyber Monday.
I’ve been talking a lot about direct-to-consumer being a steady state for retail. Here’s why consumers are choosing DTC:

1. The experience of buying direct is much better
2. Makers don’t share their margins + pass savings on
3. Consumers want to support independent businesses
What we’ve observed after 3 days of #BlackFriday2019:

The spending categories aren’t different from what they’ve been historically. People are buying accessories, cosmetics, apparel and appliances but what’s different is that they’re buying them directly from manufacturers.

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More from @harleyf

Jun 22, 2022
At @Shopify, D2C is in our DNA. In the last 16yrs, we have sought to level the playing field and pave the way to make entrepreneurship more accessible. We disrupted commerce with D2C. And we're doing it again.
The next era of commerce is here: Connect To Consumer (C2C).

Commerce today is so much more than just a direct transaction with a brand - it's about the connection & the brand loyalty you feel towards that brand. It's about connecting at every stage of the commerce journey.
C2C is the most important mission of entrepreneurs today; brands that remove barriers, nurture loyal communities, meet their consumers online/offline, and wherever they spend time are the brands who will win in the next era of commerce.
Read 4 tweets
Nov 17, 2021
Don’t let budget get in the way of your ambitions. Here’s a story about how this played out when @Shopify launched (a thread🧵)
To officially launch @Shopify, we needed to develop themes, but we had no money and no theme designers. This was at the time that iPod Minis were all the rage. So we got creative.
We ran a competition to create @Shopify themes. We bought 6 iPod Minis to give to the winners. Out of that competition, we got some amazing themes that allowed us to launch Shopify.
Read 4 tweets
Nov 15, 2021
One thing you notice when you talk to entrepreneurs is there is always someone who inspired them to become one.
An uncle, a mother, a friend's parent, the local store owner, a figure who motivated us. For me, it was my grandfather Arthur. Over the years he’s taught me 3 things about entrepreneurship👇
You don’t need to be passionate to be an entrepreneur: There's a whole faction of entrepreneurs who did it as a means of survival. They're forced entrepreneurs. That was true for my grandfather 60 years ago when he started a restaurant and for me when I was in university.
Read 5 tweets
Jul 20, 2021
More people need to start businesses in college. Better yet - you should start multiple businesses while in college.

Here are 4 reasons why 🧵👇
1. Audience access - Your classmates act as early adopters and provide you a wealth of feedback to iterate and improve your business idea/products.
2. Access to mentorship - Colleges are made up of professors with both practical and theoretical expertise in a huge number of specialties. You can use them as mentors to help learn and guide you as you build. Think of them as a board of directors.
Read 5 tweets
Sep 19, 2020
DTC Twitter, what’s up?
Speaking of great DTC brands, new one for me: just got this jacket from @distortedpeople - beautifully made great design 🙌 Image
Send me a few others you are all loving that I can check out 🙏
Read 4 tweets
Aug 26, 2020
It’s time! Episode 2 of #IQuit is just about to start on #Discovery
So excited to watch Episode 2 of #IQuit on #Discovery! Who’s watching with me?
Love Matteo’s origin story. So many of the best businesses and innovations have come from smart people solving their own problems.
Read 5 tweets

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