15 years ago we asked ourselves, what would happen if we gave independent brands the same commerce tools as major retailers?
Answer: 1.5 billion in sales by Shopify merchants in 3 days - that’s not even including Cyber Monday.
Answer: 1.5 billion in sales by Shopify merchants in 3 days - that’s not even including Cyber Monday.
I’ve been talking a lot about direct-to-consumer being a steady state for retail. Here’s why consumers are choosing DTC:
1. The experience of buying direct is much better
2. Makers don’t share their margins + pass savings on
3. Consumers want to support independent businesses
1. The experience of buying direct is much better
2. Makers don’t share their margins + pass savings on
3. Consumers want to support independent businesses
What we’ve observed after 3 days of #BlackFriday2019:
The spending categories aren’t different from what they’ve been historically. People are buying accessories, cosmetics, apparel and appliances but what’s different is that they’re buying them directly from manufacturers.
The spending categories aren’t different from what they’ve been historically. People are buying accessories, cosmetics, apparel and appliances but what’s different is that they’re buying them directly from manufacturers.
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