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Startups sustain hyper-growth and maximize the yield of their spend by playing to their strengths and knowing their limitations at each stage.
Early-stage startup limitations
-Seed: product, brand
-Series A: GTM, messaging, process
To overcome limitations at seed stage:
-Treat customers like partners
-Only spend on sales/mktg when you have to
To overcome limitations at Series A:
-Test new messaging channels
-Put key hires in place for process improvement
.@atrium VP of Revenue shares more solid advice in this post. bit.ly/2E9mOI8
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