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Ciru Muriuki 🇰🇪 Profile picture
@CiruMuriuki
Jan 22, 2020 • 9 tweets • 2 min read • Read on X
Well. I just watched this. My thoughts.
These guys have clearly taken advantage of the time they spent away from socials to think about just how terribly they handled this following #MyAlwaysExperience.
I like that the beginning is an acknowledgement of the fact that people complained....and there was none of the “what are you complaining about” that we are so accustomed to.
The shots of them in the lab also feels like an acknowledgement that their products were in need of a second look.
And the “we hear you, we support you” bit?? Heh who is handling your PR? Because that was what needed to be said!!
The visuals of strong, determined women are everything. Because these are the women that spoke up during #MyAlwaysExperience.
And the best thing is that there is clearly a new product in the works but the ad isn’t focused on that. There is a super brief tease but that’s it. I really like that.
Because if they were like we heard you but LOOK NEW PADS that would be super disingenuous.
I had written these guys off but I’m actually interested in seeing what happens next, honestly.

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More from @CiruMuriuki

Ciru Muriuki 🇰🇪 Profile picture
Oct 2, 2020
This weekend while at a petrol station, I struck up a conversation with the attendant, who proceeded to tell me that COVID-19 is fake, a ploy to get donor funds. That broke me, because my father died of COVID-19.
I also contracted the virus, and had to mourn my dad in almost complete solitude. I cannot think of anything worse.
And then there's the constant, all-consuming thoughts of how my dad spent his final days. Alone. Unable to be with those who loved him the most.
Read 5 tweets
Ciru Muriuki 🇰🇪 Profile picture
Apr 15, 2020
A video of Nairobi Governor Mike Sonko is doing the rounds, in which he claims that according to research from the World Health Organization, drinking alcohol kills the coronavirus that causes COVID-19.I looked into this and this is what I found.
In the video, Gov. Sonko says that he is including bottles of cognac in the care packages to be donated to the needy, because since hand sanitizer contains 70% alcohol, the cognac would also act as a “throat sanitizer” and would kill the virus. This is FALSE.
The WHO posted this on its Facebook page on March 30th. The post says that not only does drinking alcohol NOT protect you against COVID-19, frequent or excessive alcohol use could increase your risk of health problems. Image
Read 7 tweets
Ciru Muriuki 🇰🇪 Profile picture
Jan 21, 2020
OK. Caveat. I watch a lot of true crime and listen to podcasts that talk about serial killers so my musings are definitely influenced by this.

Thread
Every time I read about a murder that has taken place, and especially particularly gruesome ones, my first thought is always....has this happened before? Is there a previous case with a similar MO?
Then I wonder...does the Kenya Police/DCI have a special criminal profiling division? Where they take a closer look at these crimes and try and build a profile of the perpetrator?
Read 8 tweets
Ciru Muriuki 🇰🇪 Profile picture
Jan 20, 2020
So last week, Always invited me to a consumer roundtable to ostensibly have an open and honest conversation about my experience with the brand.
THREAD.
Let me first say that I was not happy AT ALL with how Always handled #MyAlwaysExperience. Responding to legitimate complaints with an influencer campaign without first addressing their consumers was a mistake.
I suffer from endometriosis. My period is hectic enough without having to deal with a pad that isn’t comfortable. Sadly, I didn’t have other options as other brands were not equipped do deal with my flow. So I stopped using Always Ultra and stuck to the Always Maxi.
Read 13 tweets
Ciru Muriuki 🇰🇪 Profile picture
Nov 15, 2019
I was talking to an old friend today. He is thinking seriously of leaving Kenya and making a go of it in another country. I asked where, and he said,
"Anywhere where I will not be scared out of my mind every time my kids leave the house."
That one got me. Just the other day, a study by the Spectator said that Kenya is the 7th most dangerous place to live in the world. Colombia is considered safer. COLOMBIA YOU GUYS.
This is why the #ClimbForJustice is so important. A group of passionate young Kenyans want to raise 50 million shillings in order to set up a centre for human rights, where power can finally be held to account.
Read 4 tweets
Ciru Muriuki 🇰🇪 Profile picture
Aug 3, 2019
Mine is finding a snake coiled up in the toilet bowl, but ok.
Or falling into a latrine.
Or being listed in the CRB.
Read 5 tweets

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