Thread by @dbdoughty_

Been working on a new SaaS product, and managed to pull in a little bit more than 500 people for a waitlist so far.

I felt pretty pumped about that and felt like it validated my idea... but the more I thought about it, waitlist users is not a huge validation.

In order to validate, I need people to pull out their card and pay me money. So I put together a little offer for $1 that basically puts them at the front of the waitlist and gives them a $10 credit in the future when we launch (launch date still TBA).

I was pretty nervous sending out the email because if people won't even give me a dollar... I'm in pretty bad shape. My idea I've been working on the past few months will be a failure. But I mustered up the courage and sent out the email...

Results in first 30 min:
- 40 opens
- 11 clicks
- 4 payments

So pretty early results... but I'm stoked because some people are starting to pay me upfront for something that doesn't exist yet... and people don't even have a launch date yet.

I'll share more results later!

Latest update is:
- 119 opens
- 28 clicks
- 11 payments

I was really hoping to hit 15 payments and get a 3% conversion on the email blast... but I am going to have to figure out if this was a good enough result or not.

Truth is, it was a pretty bad offer... a $10 credit and jump to the front of the waitlist for a product that will launch at some undisclosed amount of time in the future.

Curious if anybody else had some validation results they could share? #indiehackers

Newest results:
- 145 opens
- 36 clicks
- 16 payments

- 163 opens
- 43 clicks
- 21 payments

One thing I changed is by adding an auto-drop to new signups. This has dramatically improved the results. It's a slow tickle of new signups, but the conversion rate is much higher than the initial 500 list. 10% instead of the 3%

phirst.io

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